Sun.Jul 24, 2022

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Back-to-school spending surges, even as inflation and uncertainty abound—what are we buying?

Agility PR Solutions

After two years of disruptions, parents are ready for a more “normal” shopping approach to the coming school year. However, inflation and other social and economic pressures will likely add complexity to the back-to-school season. New research from Deloitte finds families appear ready to spend, even as 36 percent of surveyed K-12 parents are concerned […].

Survey 78
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How proximity can add news value to your story

Axia PR

Pitch stories that happen near your target audience to catch journalists’ attention. When pitching stories to journalists to earn media coverage, your story must stand out if you want them to accept it. As a marketing and communications professional working with news media, you need to understand what journalists look for when scanning pitches if you want them to pick up your story.