Sun.Feb 13, 2022

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Remote PR News Roundtable: PR Pros Share Their Tips for Getting Started

Remote PR Jobs

Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. The same is true with landing new clients – the story you tell about your company, its strategy and its successes are critically important. The bottom line: Even PR pros who have been at both of these tasks for a long time sometimes need a little help from their friends.

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From Boomers to Gen Z, all generations agree: A negative customer experience is worse than a bad product

Agility PR Solutions

The top reason Americans of all ages would speak poorly about a brand is a negative customer experience, not a poor experience with a product, according to new research from digital customer experience (CX) innovator TELUS International. The survey, which polled 2,000 U.S. consumers about their expectations before, during and after a purchase, revealed what […].

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What PR pros need to know about computer theft and cybersecurity awareness

Axia PR

Nearly all marketing, PR, and corporate communications employees use a laptop for work. According to a survey by tech company Kensington, 10% of laptops get stolen in their lifetimes. And since nearly half of all laptop thefts occur in offices or classrooms, employees who work from laptops at the office must be especially weary.

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9 tips for boosting your PR strategy

Agility PR Solutions

If you’re in any type of public-facing profession, strong PR is an essential part of making yourself visible. Though you might associate PR with marketing, tech, or advertising, it applies to a much wider variety of vocations. Think of PR as the process of establishing and maintaining positive, long-lasting relationships. Wondering about methods of boosting […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Marketers see opportunity to optimize outcomes in new era of events

Agility PR Solutions

Like so many other business practices, the event marketing industry has been transformed in the COVID age. Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across […].