Agility PR Solutions

OCTOBER 17, 2021

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). In fact, the media & entertainment industry once again ranks first out of the 10 industries featured in the firm’s latest study of brands […].

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Brand Branding Media Study 147

Garrett Public Relations

OCTOBER 17, 2021

It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to ask yourself is: Are you […]. The post Are You REALLY Ready for a PR Push?

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Publicity Brand Branding Small Business 143

Karen Freberg

OCTOBER 17, 2021

This is probably going to be a post I would not have written before getting promoted to full professor. Why? Because of what I have to say about some of the findings and what it means to the future direction of our field. Did I get your attention? Good! I say this because in academia, when you go against the status quo, or current theoretical perspectives or don’t bow down to the professional icons that have developed this theory or perspective versus another – you don’t get ca

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Study Journalism Interviews Conference 111

Agility PR Solutions

OCTOBER 17, 2021

Requiring my team at MediaSource, a public relations agency that works mainly in health care, to get vaccinated against COVID-19 was the right thing to do. That’s why I mandated that my team get the shot a full month before President Biden announced his vaccine requirements. We now have 95 percent of our staff vaccinated […]. The post Why healthcare PR agencies should require the COVID-19 vaccine appeared first on Agility PR Solutions.

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Healthcare Agency Publicity Analysis 148

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Maxim Behar

OCTOBER 17, 2021

The leading PR expert and CEO of the communication agency M3 Communications Group, Inc., Mr. Maxim Behar shared another astonishing personal story in his author’s series Priceless Lessons, which he publishes for BGLOBAL magazine. The "generals" had to come, and they really arrived. “With or without me, the change would have come, but no one could say when”, in the words of Lech Walesa, the Nobel Peace Prize winner and the President who wrote the last page of the short history of communism.

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Hotels Internal International Travel 52