Ronn Torossian
JULY 5, 2021
Many companies are already aware of how technology can impact the decisions that buyers make. Digital marketing can also connect companies with their buyers in different ways, and help with business expansion and growth at the same time. However, the biggest changes in terms of digital marketing happened in the last year, which introduced a […].
Agility PR Solutions
JULY 5, 2021
With the industry of influencer marketing at the same time booming incessantly and facing new challenges of overhype and fraud, it’s no wonder that PR and marketers are scratching their heads about how much they should be paying, under what circumstances, the return they should expect, and what red flags they should be watching for. […]. The post Influencer income: New research explores range of industry earning rates, impact of fraud appeared first on Agility PR Solutions.
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Mindful Marketing
JULY 5, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James. The NCAA’s momentous decision to allow college athletes to become paid spokespeople has leveled the promotional playing field, but are young, soon-to-be endorsers ready for the pressures they’ll face in a different ki
Agility PR Solutions
JULY 5, 2021
With the advance of social media platforms, multi-channel markets, the Internet of things, and omnichannel campaigns, many businesses are trying their best to navigate this field in terms of marketing and public relations. The first step in maximizing the return on investment when it comes to public relations as well as marketing is to figure out where the target […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Culpwrit
JULY 5, 2021
By Morgan McCullough Whether you like it or not, there will be a point in your PR career where you’ll have to speak in front of an audience. You probably have already had to do this as part of your coursework. From client pitches to executive briefings, you’ll deliver an uncountable number of presentations during your […]. The post How to Use Public Speaking Anxiety to Your Advantage appeared first on culpwrit.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Axia PR
JULY 5, 2021
As a rising PR professional, too often people ask me, “What does someone working in PR do?” It can be difficult to explain it to someone who doesn’t have a marketing or communications background. Almost every other industry is straightforward. They wear one hat and can explain their roles to anyone. Yet, the PR industry doesn’t do a great job of PR on themselves.
Agility PR Solutions
JULY 5, 2021
Financial services organizations are reconfiguring their digital transformation strategies, which had become somewhat unfocused and ineffective, as they strive to innovate to stay ahead of their competition, reveals new research from business information publisher Arizent. “Increasing competitive, regulatory and financial pressures are forcing companies to innovate to stay competitive and drive their businesses forward,” said […].
Reputation Specialist Michael Toebe
JULY 5, 2021
(Fort Lauderdale Mayor Dean Trantalis). We speak overly emotionally at times. We’re human, that’s what we do. That’s not always beneficial however. Therefore, how we respond to our initial miscommunication that is not factually aligned with events is an important skill to develop, practice and master, especially for public figures. In a story reported at PRSay (written by J.W.
Practical Law Construction
JULY 5, 2021
This post is part of a series covering issues that frequently arise in construction law disputes, each with a specific regional focus. This post addresses issues in Russia. The Russian construction sector has experienced significant activity in recent years. The COVID-19 pandemic has resulted in a projected contraction of the construction industry in Russia by 3.8% in 2020 (as opposed to the 2.6% growth expected prior to the virus outbreak).
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Mark My Words
JULY 5, 2021
The Telegraph Prominent ad campaigns once dictated water-cooler talk and set the cultural agenda. Today, they’d be far too risky to ever be approved Looking at advertising campaigns on television today, an extraterrestrial from another galaxy would think we are a severe species. Furthermore, this visitor would assume, perhaps correctly, that it was the role of advertising agencies to inform, educate, and impart moral lessons on societies – anything other than sell goods.
Mark My Words
JULY 5, 2021
I’ve been thinking about Gareth Southgate and the quiet effectiveness of his leadership style. Our contemporary understanding of leadership is often formed through constant exposure to loud, colourful demagogues (Johnson, Musk, Trump. While it’s hard to deny the success of this style, it’s not the only one whose stock is rising. England men’s football team’s historic victory over Germany this week was built on pragmatism, professionalism and humility.
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