Mon.Oct 29, 2018

#PR Expanded Guest Post: Lessons for PR Pros – Expanding Doesn’t Equate to Excluding

PR Expanded

A Guest Post By Elissa B. Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. How do companies lose valuable customers? By failing to represent them. Credit: DDS Magazine www.ddsmagazine.com.

In a digital tech world, comms pros face challenge of scaling human engagement

Agility PR Solutions

A recent Gartner report found that CMOs will spend nearly 12 percent of revenue on technology in 2018—but it’s time for communicators to take a step back and evaluate the long-term impact of their digital investments on current and future customer relationships.

How to measure your ‘share of voice’

PR Daily

Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. Today, more complex data informs PR professionals of their success.

Why Lebron James is a PR Superstar

Critical Mention

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Social video influences consumers most—how are communicators responding?

Agility PR Solutions

Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers.

More Trending

3 powerful tips for managing a global PR program

Agility PR Solutions

When I started working in PR, I didn’t own a smartphone. The first firm I worked for only had desktop computers, not laptops. Now, we’re more connected than ever.

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5 more selfish pitching behaviors that drive reporters crazy

PR Daily

Bad pitches fuel the animosity that can exist between reporters and PR pros. It’s unfortunate, as PR pros can serve an increasingly important role to members of the news media who require quotations and additional information for their stories, but are overtasked and under deadlines. I shared.

Report 116

How high-growth companies buck trend of declining returns on innovation

Agility PR Solutions

9 communication lessons from Halloween candy

PR Daily

Uh-oh. It’s candy season again. Offices everywhere will soon overflow with Halloween treats. Bowls of belly-expanding treats will tempt us from desktops and in breakrooms. Furthermore, starting Nov.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Barokas Supports “Take Off Election Day”

Barokas

Over the last 20 years, Barokas has opened its doors to companies and clients looking to find and amplify their voice. On November 6, we’re shutting our doors so our employees can make theirs heard.

Brand managers pounce on #NationalCatDay Twitter trend

PR Daily

The internet loves cats. On Monday, #NationalCat Day trended as many digital marketing and social media teams flexed their muscles to grab attention and engagement.

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#MediaMonday – Andrea Abbott

HMA Public Relations

Today’s #MediaMonday comes to us from a delicious source! It’s Andrea Abbott, founder and editor of Arizona Bites. How did you get into writing about food? […]. The post #MediaMonday – Andrea Abbott appeared first on HMA Public Relations.

How to shutdown a never-ending phone call

PR Daily

Everyone has worked with someone who refuses to pick up the phone, insisting that everything can be solved through email, IM or texting. You might do it yourself. The name and number of a difficult client appears on your caller ID and you let it go to voicemail. You tell yourself you can call back tomorrow, but the next day, you respond to the voicemail with an email instead. RELATED: Save $200 on our Intranet Best Practices Conference at Tapestry HQ. ].

Programmatic pressure—B2B brands lag behind agencies in execution

Agility PR Solutions

New research from commercial data and analytics firm Dun & Bradstreet shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space—and also highlights key differences in the maturity of agencies versus brands when buying ads programmatically.

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Proven Tips for Social Media PR Success

5W PR

Social media PR can be a moving target. Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Taken together, it can feel daunting to product a series of campaigns that consistently wins. But it doesn’t have to be.

Journalists on the move – Week of October 29

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg BNA: promotes Paul Connolly (@paulconndc) to News Director. Bloomberg News: hires Ryan Vlastelica (@RyanVlastelica) as an Equities Reporter focusing on the technology, media, and telecom industries. Los […]. The post Journalists on the move – Week of October 29 appeared first on Agility PR Solutions. Media Moves

Don’t miss the 2018 PR Daily Awards final deadline

PR Daily

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#PRovoke18: A look back at the 2018 Global PR Summit

Muck Rack

#PRovoke18: A look back at the 2018 Global PR Summit

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Performance Storytelling: Integrating Analytics and Creativity

Onclusive

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery.