Deirdre Breakenridge
OCTOBER 29, 2018
A Guest Post By Elissa B. Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. How do companies lose valuable customers? By failing to represent them. Credit: DDS Magazine www.ddsmagazine.com. Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting.
Agility PR Solutions
OCTOBER 29, 2018
A recent Gartner report found that CMOs will spend nearly 12 percent of revenue on technology in 2018—but it’s time for communicators to take a step back and evaluate the long-term impact of their digital investments on current and future customer relationships. New research uncovers fresh insights on the trade-offs between automated tactics and human-driven engagement. […].
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Critical Mention
OCTOBER 29, 2018
Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. From Babe Ruth to Muhammad Ali, to Michael Jordan to Tiger Woods, every generation produces one or two almost mythical figures that transcend sports and make an impact on the larger culture. In recent years, LeBron James has emerged as this generation’s transcendent star.
Agility PR Solutions
OCTOBER 29, 2018
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. A pair of new reports from professional marketing video firm Animoto explores how consumers are influenced by brands on social media, and how marketers are reacting to the growing demand for video. Video was […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Barokas
OCTOBER 29, 2018
Over the last 20 years, Barokas has opened its doors to companies and clients looking to find and amplify their voice. On November 6, we’re shutting our doors so our employees can make theirs heard. This Election Day, Barokas joins hundreds of companies across the country in giving its employees as much time as they need in the upcoming midterms, closing our physical offices and encouraging every employee to go to the polls and support the candidates and initiatives most meaningful to them.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
5W PR
OCTOBER 29, 2018
Social media PR can be a moving target. Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Taken together, it can feel daunting to product a series of campaigns that consistently wins. But it doesn’t have to be. Consider these tried and true social media PR strategies, and you can find balance, even as the social corner of cyberspace continues to shift.
Agility PR Solutions
OCTOBER 29, 2018
Only one in seven companies is able to tap into the full potential of technology-enabled innovations, with most others missing out on an opportunity for both strong growth in profits and market capitalization, according to a new research report from Accenture that identifies several practices of high-growth companies that have enabled them to gain significant value […].
HMA Public Relations
OCTOBER 29, 2018
Today’s #MediaMonday comes to us from a delicious source! It’s Andrea Abbott, founder and editor of Arizona Bites. How did you get into writing about food? […]. The post #MediaMonday – Andrea Abbott appeared first on HMA Public Relations.
Agility PR Solutions
OCTOBER 29, 2018
New research from commercial data and analytics firm Dun & Bradstreet shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space—and also highlights key differences in the maturity of agencies versus brands when buying ads programmatically. The 2019 Data-Driven Marketing and Advertising Outlook confirms that, though the number […].
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Muck Rack
OCTOBER 29, 2018
#PRovoke18: A look back at the 2018 Global PR Summit
Agility PR Solutions
OCTOBER 29, 2018
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg BNA: promotes Paul Connolly (@paulconndc) to News Director. Bloomberg News: hires Ryan Vlastelica (@RyanVlastelica) as an Equities Reporter focusing on the technology, media, and telecom industries.
Onclusive
OCTOBER 29, 2018
Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. Industry experts, global brands, and AirPR will share how you can track, analyze, and use one-of-a-kind data to build a powerful communications operation and leave
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