Sun.Oct 21, 2018

Coming Out on Top of a PR Crisis

Critical Mention

Domino’s. Houston Rockets. What do all of these brands have in common? They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies.

Crisis 120

Burger King’s poignant anti-bullying campaign gets new social life

Agility PR Solutions

One of the most interesting social issue-connected public relations campaigns from a major brand in the past year is coming back around, gaining a new lifecycle on social media. In Burger King’s “Whopper Jr. Bullying” commercial, restaurant patrons are served a smashed Whopper Jr.

Brand 116

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5 SEO Strategies You Can Use Right Now

Critical Mention

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 117

Employees gone rogue—5 immediate PR steps to save your company

Agility PR Solutions

Why do employees go rogue? Catherine Erikson, VP of Sales and Marketing (HealthCare Marketing Group) sums it up by saying that encountering rogue employees is an organic part of developing and growing a successful business.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Infographic: 21 social media tools for savvy marketers

PR Daily

Are you drowning in a million daily social media tasks?

Tools 154