Agility PR Solutions

OCTOBER 21, 2018

One of the most interesting social issue-connected public relations campaigns from a major brand in the past year is coming back around, gaining a new lifecycle on social media. In Burger King’s “Whopper Jr. Bullying” commercial, restaurant patrons are served a smashed Whopper Jr. When they come up to the counter to complain, as the vast majority […].

Social Media 102

Social Media Brand Branding Publicity 102

Critical Mention

OCTOBER 21, 2018

Domino’s. Houston Rockets. BP. What do all of these brands have in common? They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Agility PR Solutions

OCTOBER 21, 2018

Why do employees go rogue? Catherine Erikson, VP of Sales and Marketing (HealthCare Marketing Group) sums it up by saying that encountering rogue employees is an organic part of developing and growing a successful business. That’s all well and good, but what can you do when your company becomes victimized by a rogue? Below are […]. The post Employees gone rogue—5 immediate PR steps to save your company appeared first on Agility PR Solutions.

Employee 89

Employee Company Healthcare Groups 89

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses? The mantra for success was building relationships.

SEO 74

SEO Strategy Engineering Local 74

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 21, 2018

‘Tis the season for holiday forecasting, and the National Retail Federation predicts a strong finish to the year with a boost of nearly 5 percent in retail sales over 2017 for a total of close to $720 billion. And while millennials have been blamed for killing everything from diamonds to beer, their plans to ramp up spending may […]. The post Most start their holiday searches on Amazon—how can your brand compete?

Retail 60

Retail Brand Branding Marketing 60