Mon.Sep 10, 2018

article thumbnail

5 numbers from Nike’s recent “Dream Crazy” campaign that confirm its smashing success

Communications Conversations

In case you’ve been on a desert island somewhere for the last week, you’ve undoubtedly heard about Nike’s “Dream Crazy” campaign featuring new front-man Colin Kaepernick. Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO. — Colin Kaepernick (@Kaepernick7) September 3, 2018.

Apparel 144
article thumbnail

Making the switch: 3 former journalists talk about their transition to PR

Muck Rack

Making the switch: 3 former journalists talk about their transition to PR

189
189
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Here’s how women entrepreneurs are leading the digital transformation

Agility PR Solutions

Women entrepreneurs are increasingly optimistic about the future—and this sector is leading the digital transformation, according to the 2018 Women Business Owner Spotlight from Bank of America. The annual study of more than 1,000 entrepreneurs across the country found increased confidence toward future revenue growth, as 58 percent of women entrepreneurs expect their revenue to increase […].

Banking 108
article thumbnail

Can You Really Submit an Op-Ed Anonymously?

David PR Group

Events of last week struck me regarding the concept of anonymity these days. Like everyone else, I’m curious to learn the author of the now infamous New York Times anonymous op-ed. (Analysis from Slate and the BBC is fun to read.) I will let others jump into the mud pit to wrestle over whether the author is a patriot or a coward. I’m interested in how one actually remains anonymous in the digital age.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Now is the time to unwrap holiday cheer with targeted mobile campaigns

Agility PR Solutions

Now that families have successfully sent their kids off for a new school year, marketers and communicators have shifted their focus to crafting holiday campaigns—particularly ones that will entice mobile users and amp up engagement for the coming season. According to the second annual Mobile Holiday Report from growth marketing platform YouAppi, one-third of mobile marketers […].

Mobile 87

More Trending

article thumbnail

How to ensure your employees properly represent your brand

Agility PR Solutions

When you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? On the surface, this doesn’t seem important. After all, as long as the message reaches your target audience and doesn’t harm your brand’s reputation, you can feel confident no damage was […]. The post How to ensure your employees properly represent your brand appeared first on Agility PR Solutions.

article thumbnail

Social Media Marketing for Fashion Brands

Brand24

How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy!

Fashion 62
article thumbnail

Email marketing optimization—the importance of personalization

Agility PR Solutions

When it comes to email marketing optimization for your campaign, quite a number of things need to be considered. Arguably, the most important is to focus on the personalizing of the emails. This means that your emails need to be tailored to every particular person you’re sending them to. You need to start by finding […]. The post Email marketing optimization—the importance of personalization appeared first on Agility PR Solutions.

article thumbnail

#MediaMonday – Kristine Cannon

HMA Public Relations

Rewind to 2012. Back then, we profiled Kristine Cannon as part of our #MediaMonday series when she served as editor of Scottsdale Living and associate editor […]. The post #MediaMonday – Kristine Cannon appeared first on HMA Public Relations.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Beverage industry proves to be half empty in brand intimacy

Agility PR Solutions

Registering a glass-not-quite-half-full placement, the beverages industry ranked ninth out of 15 studied in marketing intimacy firm MBLM’s latest Brand Intimacy 2018 Report, the largest study of brands based on emotions. The top three in the industry, which moved up one spot from the 2017 study, were Coca-Cola, Coors and Budweiser. The remaining brands in […].

article thumbnail

When is a democracy not a democracy? When campaign overspending influences the outcome of a vote

Stephen Waddington

There’s growing scrutiny over the fairness of the EU Referendum. A debate will take place in Parliament today, and the UK in EU Challenge is seeking an expedited hearing in High Court. One of the fundamental characteristics of a democracy is that all votes are fair. If they’re not done fairly they can be overturned. This is the case for General Elections.

article thumbnail

The black holes of retail customer experience—and how to keep your brand in orbit

Agility PR Solutions

While 96 percent of retailers say customer experience is a core priority, 75 percent believe their organization has room for improvement, according to new research from enterprise software firm Square Root. Even more revealing is that despite 89 percent of retailers believing long-term success hinges on customer experience, nearly 40 percent of brands still lack […].

Retail 60
article thumbnail

Journalists on the move – Week of September 10

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: Michael Graczyk (@AP) has retired. Bloomberg News: hires Davide Scigliuzzo (@dscigliuzzo) as a Reporter covering corporate leverage. Boston Globe: appoints Shirley Leung (@leung) as Interim Editorial […].

article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.