Mon.Aug 20, 2018

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What Aretha Franklin Can Teach Brands About Making a Mark

Ronn Torossian

Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons. And it left many people discussing the legacy of one of the most prolific women, ever, in the music business. We won’t discuss Aretha’s incredible legacy.

Brand 231
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4 Critical Ingredients All Companies Should Include in Their Social Media Strategy

Prowly

Developing a successful social media plan is still one of the top challenges marketing teams face. What should you include in yor social media strategy? The post 4 Critical Ingredients All Companies Should Include in Their Social Media Strategy appeared first on Prowly Magazine.

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Catering Email to its Audience

Shift Communications

Marketing e-mails are fairly easy to fall to the wayside. You and I, despite our best spam filters, get them all the time from people we don’t care to hear from or have any business dealing with. The concept gets turned onto its head when those emails are necessary and sincere, whether this means marketing or not, but they’re disregarded due to association with spam.

Writing 68
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Facebook’s dominance grows, overtaking YouTube as top video channel

Agility PR Solutions

We recently reported that Facebook has knocked Instagram off its perch as leading influencer marketing social channel, and it looks like the mighty FB has unseated another long-time social dominator. YouTube is practically synonymous with “online video,” but new research shows that it may not be the top social video site any longer—for consumers or communicators. […].

YouTube 68
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#MediaMonday – Lee Shappell

HMA Public Relations

Local legend alert! Today's #MediaMonday is a doozy. It comes from none other than Lee Shappell. While our younger readers will know him for his current […]. The post #MediaMonday – Lee Shappell appeared first on HMA Public Relations.

Local 58

More Trending

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What is owned media?

Axia PR

Owned media describes channels you control. It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. You fully control the content and its distribution. (If you can add, edit, or delete the content, you probably own it.).

Media 48
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Which health & hygiene brands ranked highest in brand intimacy?

Agility PR Solutions

Health & hygiene ranked eighth out of 15 industries analyzed in the latest Brand Intimacy 2018 Report, the largest study of brands based on emotions, from marketing intimacy firm MBLM. In the U.S., Olay again topped the industry, followed by Dove and Scope. The remaining brands in the Top 10 for the health & hygiene industry […]. The post Which health & hygiene brands ranked highest in brand intimacy?

Brand 60
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This month in bad PR pitches

Muck Rack

This month in bad PR pitches

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3 ways to create a marketing plan that works

Agility PR Solutions

The marketing department can be referred to as one of the lifelines of any business. In this respect, spending your time, resources and efforts on your marketing plan and strategy is essential. There are various aspects of a marketing strategy that require focus and planning that collectively can ensure you are presenting your services to […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Media and behaviour insights from Ofcom 2018 report

Stephen Waddington

O fcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit. The Ofcom Communications Market Report 2018 tells the story of changing media consumption and behaviours in the UK. It’s an annual data dump of developments in the communications sector that’s invaluable in planning a PR campaign. I've lifted some of the highlights relevant to my day job and added personal insights. #1 Internet uptake driven by mobile: connected consumer While take-up of

Report 60
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The new 411 on retargeting—and why most businesses are avoiding it

Agility PR Solutions

When the technology became available for retailers to reach out to consumers who had visited or purchased from their site, it seemed like a surefire way to spur additional sales and product interest, and perhaps provide the kindling for a more substantial relationship. But now, businesses are skeptical of the practice of retargeting, according to […].

Retail 60
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Journalists on the move – Week of August 20

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media New York Times: hires Lisa Lerer (@llerer) as Lead Writer for the Politics newsletter, effective in late August. St. Louis Post-Dispatch: Samantha Liss (@samanthann) has left to cover […]. The post Journalists on the move – Week of August 20 appeared first on Agility PR Solutions.

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