Fri.Jul 21, 2017

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Influencers are the changing face of marketing

Steve Barrett on PR

The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.

Marketing 106
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Playing the Game: 4 Tips for Building a Career in Sports PR

PRSay

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. That’s a perfectly valid motivation, one that helped drive me in the direction of my career path. However, a love of sports alone is only the price of entry.

Sports 97
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Trending Sources

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So, You Want to Work In PR: A Tale from A Recent Grad

Shift Communications

You’ve finished that last exam, heard your name called at graduation, and received your diploma. The question that will be on everyone’s minds – especially your parents – is: what’s next? Is it get a job? Go to grad school? Take a year off, travel, and live your life? All good options, although some are easier said than done. I recently graduated from college with my sights set on a career in public relations.

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#Winning at Client Relations – Ingredients for Success

Barokas

Arguably more difficult than landing that perfect company feature in a top-tier outlet is managing and maintaining positive client relations year-over-year. As your client’s company culture morphs, executives come and go or product roadmap shifts, your trusted PR team is along for the ride, adapting on-the-fly as the company evolves. Despite the inevitable changes that you’ll experience with your client, what should never change is continually striving to maintain close relations with the client

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Bupa

Presspage

Bupa is an international healthcare group with a focus on high quality health and care services. Next to providing health and wellness services, Bupa is dedicated to turn breakthrough research into real improvements in hospitals and clinics through their Bupa Health Foundation. Bupa health insurance services and programs support their mission to make sure their members live a longer, healthier and happier life.

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The Strictly Factor: One In Five Of Highest Paid BBC Stars Have Appeared On Show

Mark My Words

The Telegraph, 20.07.17. Mark Borkowski, the PR guru, said: “There are only two questions to ask about talent: do they provide value, are they at the top of their game? And secondly do the public like them, are they the brand that will bring more people to the channel? “If you are on a top rated programme at the BBC – and Strictly is a national treasure – then it gives you massive bargaining power.” Read the full article here.

Brand 60
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4 ways to maintain media relations momentum during the holiday season

Axia PR

Holidays can throw a wrench into your media-pitching efforts. When reporters and editors go on vacation in the middle of your back and forth, you can lose momentum and opportunities. Therefore, you should be aware of upcoming holidays and vacation seasons and prepare and plan accordingly. This doesn’t mean as soon as you start connecting with reporters you should ask them if they’re taking any trips.

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BBC needs to talk value [Drum]

Mark My Words

Something most un-British is happening in the national conversation: we’re talking about pay. The six figure salaries of top TV talent and the payslips of public sector workers are two very different issues. Yet both come down to the matter of value and worth. The BBC has been forced kicking and screaming to make the pay of its stars earning more than £150,000 public.

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Farewell Friday

HMA Public Relations

Today marks a bittersweet last day for one of our account coordinators, Sara Goodwin. Here, Sara shares the most important things she's learned at HMA. [Click below for more]. The post Farewell Friday appeared first on HMA Public Relations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Ways To Create Powerful PR Content

ImPRessions - Crenshaw Communications

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. And there are tools that can save time while improving topic choice, leads, and writing style. Here are some of our favorite apps and tools that help PR teams create winning blog posts, bylines and other important communications.

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Three Things To Learn From President Trump’s Communications Team

The Stalwart Blog

Before you scream “NO F#$%!N WAY,” hear me out. I’m of the firm belief that we all learn best from our mistakes or, at the very least, errors of others. And holy schnikes is this administration providing some great ones! Think about it. In one week’s time, The Donald lost his legal team spokesperson and press secretary. He then topped it all off with the appointment of Wall Street hedge fund manager and a top Republican fundraiser Anthony "The Mooch” Scaramucci as the new White House Communicati