Sun.Oct 24, 2021

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3 ways to combine local SEO and PR strategies

Agility PR Solutions

In business, PR and marketing are often kept separate. They’ll have different budgets and different responsibilities. However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting your brand to the top of search engines for local searches. According to Social […].

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What should clients look for in a blockchain public relations agency?

Agility PR Solutions

While there are thousands of PR companies around the world, those that specialize in blockchain are few are far between. A great blockchain public relations agency will be able to launch your IDO campaign, increase your brand’s public visibility, and generate a buzz around your company. One central difference between how a blockchain firm and […].

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The state of COVID-ravaged healthcare communications in 2021

Agility PR Solutions

New research from healthcare comms firm Sp?k into how clinical communication is handled in U.S. healthcare organizations—as well as the trends, challenges, and predictions shaping this critical capability—indicates a milestone in understanding healthcare communication not only because of the long-term trends it reveals, but also because of COVID-19 related changes that have emerged.

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Did COVID kill marketing “techlash”? Consumers’ fear of martech drops as acceptance spikes

Agility PR Solutions

Although consumers remain aware of the negatives of marketing technology—“techlash” is still a reality—new research of both consumers and marketers from the American Marketing Association-New York (AMA-NY) reveals that growing use of new marketing media and technology has moved American consumer opinion in its favor since the COVID-19 pandemic began, pointing to further adoption in […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.