Sun.Apr 25, 2021

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4 types of software that are critical for public relations teams

Agility PR Solutions

Technology has completely transformed the way that people live their lives and the way that businesses conduct their daily operations. The right piece of technology can have a very positive effect on a business’s output quality. However, that does not mean to say that software will have the same positive impact regardless of industry. In […]. The post 4 types of software that are critical for public relations teams appeared first on Agility PR Solutions.

Software 164
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How CMOs plan to leverage AI to take the guesswork out of creativity

Agility PR Solutions

New research from AI content generation and decisioning platform Persado, which aims to unlock the value of the right words at every customer interaction, provides insights on CMOs’ perceptions of their company’s readiness, and best practices for applying AI to an area of business that receives significant time, energy, and investment: the creative process.

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Empathy in influencer marketing—the metrics that matter most

Agility PR Solutions

One of the key metrics when it comes to the influencer marketing industry is the size of the audience. At the same time, the fight for followers has driven the influencer marketing industry into a position where that is the only thing that matters to both brands and influencers. On the other hand, there are influencers who […]. The post Empathy in influencer marketing—the metrics that matter most appeared first on Agility PR Solutions.

Marketing 136
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COVID sparks a new wave of innovation across consumer industries—what’s changing?

Agility PR Solutions

Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm Accenture. Working from home, changing travel patterns, and a growing desire to shop locally are challenging industries to fundamentally rethink […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Press Moves – Week of April 26

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News Media Associated Press: Anna Jo Bratton (@annajobratton) has been appointed U.S. Enterprise Editor on the global enterprise team. Los Angeles Times: Seema Mehta (@latseema) is now covering state politics and […].