We’re back with another campaign round up, looking at our favourite campaigns from last month. Let’s take a look at the PR and social media campaigns that both caught our and the UK media’s attention!

Quorn want ‘no more porkies’ from the government

It feels like we’ve had many years worth of news over the last couple of months, however Quorn provided us with some comedy respite following Boris Johnson’s leave from office in September.

The meat-substitute brand drove a branded food truck by Downing Street and Parliament locations on the day Boris was leaving office, with a giant sign saying ‘NO MORE PORKIES’. To add insult to injury, they handed out pork-free ham sandwiches to passers-by to ‘celebrate the end of his porkies’.

Boris Johnson’s administration was filled with controversies so this is a great political stunt from Quorn that provides a welcome laugh during all of the seriousness – while still being extremely topical! Unsurprisingly, it went down a treat on social media and was picked up by most news outlets – highlighting that sometimes, being bold with a simple but effective stunt can really pay off.

Offended launch a different kind of recruitment campaign

Not concerned with attracting candidates that are easily offended, the Manchester-based creative agency launched an ‘honest’ recruitment campaign in September.

A series of job ads were plastered around Manchester, donning phrases such as ‘If you apply for this position and you’re sh*t, we won’t hire you’ and ‘Can you make boring people look interesting? You’ll be good for our clients then’. Dan Kelsall, the agency’s co-founder, said on LinkedIn ‘Some people aren’t going to like these job ads. Which is kind of the point.’

We liked them, Dan! These ads were a fun way to show that Offended aren’t afraid to take risks and that they practice what they preach. It certainly got people talking, with Dan’s LinkedIn post receiving hundreds of comments. Any publicity is good publicity, right…?

Heinz launch vintage ketchup-stained clothing range

We loved Greggs and Primark’s collab, and Heinz’s ketchup-stained clothing range has us very intrigued. The brand has partnered with US clothing resale platform ‘thredUP’ to create stains on vintage and thrifted clothing using real tomato ketchup.

The range was a 157-piece limited-edition collection and came as part of their campaign focusing on sustainable clothing and giving garments a second change – particularly those with ketchup stains!

We loved the sustainability messaging, and so did the UK media with this campaign being picked up across various national titles. Great work!

YouTube video

 

Sit on a phone – on purpose

Samsung took over a number of bus shelters in Belgium to promote their Galaxy Z Flip 4 phone series and changed out the seats for giant versions of their flip phones.

This quirky installation encouraged users to ‘flip’ open the seat to sit down, highlighting the flipping motion of the new phone while providing a place to sit and wait for the bus. We thought this was a great installation for very on-the-nose brand awareness while being practical too – we are also HERE for the flip phone comeback!

London Dungeon’s topical queue jump pass

In perhaps our favourite campaign of September, London Dungeon jumped on the back of the Holly & Phil queue-skipping controversy by offering customers a ‘Holly & Phil queue jump pass’.

The hosts of This Morning faced social media backlash after images were circulated that appeared to show them skipping the queue to see the Queen lying in state. London Dungeons were quick to latch on to this, announcing a pass for those who are ‘too good for queuing’ – stating in a press release that ‘Visitors who ask for a ‘Holly & Phil’ when purchasing their tickets from the attraction until Friday of this week will gain queue jumping rights for the same price as a standard ticket’.

This was very cheeky, yet very clever of London Dungeons – and we loved it! A great example of using social media conversation for brand awareness and to get people talking.

For more interesting articles from us check out these posts:

  1. Five reasons why public relations is important for brands
  2. Top 5 luxury PR campaigns from 2022 so far 
  3. How can brands benefit from Tiktok influencers? 

At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on  0113 430 4160.