Business Wire

FEBRUARY 3, 2020

Today’s news distribution landscape has made media outreach more challenging than ever. With thousands of reporters, influencers, brands, and an ever-growing proliferation of platforms, audiences are constantly inundated with messages. Email, news feeds, voicemail, snail mail—there are millions of communications delivered every day that are instantly deleted or disregarded without a second thought.

Report 319

Report Brand Branding Communications 319

Ronn Torossian

FEBRUARY 3, 2020

Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. It’s popular, because it works. But, as we all know, markets aren’t stagnant. Consumer habits and tastes will shift, and, when they do, what happens to what’s hot […].

Marketing 221

Marketing Consumer Media Strategy 221

PRSay

FEBRUARY 3, 2020

February’s Black History Month is an important time to remember, recognize and celebrate the historical contributions of black Americans that have helped define the United States today. Still, there’s a systematic and ongoing lack of awareness of contributions by black Americans, a challenge that Black History Month founder Carter G. Woodson sought to overcome.

Publicity 218

Publicity Leadership Groups Creativity 218

Agility PR Solutions

FEBRUARY 3, 2020

People inside and outside the military are constantly fascinated with Special Operations Forces (SOF). People love the high-tech equipment, silent weapons, dangerous scenarios, and thrilling missions. Any military force can have great weapons, great equipment, and great physical fitness and remain unsuccessful. What makes SOF soldiers successful is their teamwork, planning, and leadership skills that are […].

Leadership 191

Leadership Analysis Trends Publicity 191

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prakkypedia

FEBRUARY 3, 2020

Appearing in the media doesn’t always mean you need a news story – sometimes, you’ll have an opinion or commentary you’d like to share. I’ve worked with a lot of clients on getting columns (print and online) published, so they can take part in topical debates and share their views and values with the wider public. As a PR person, my role generally is to: identify the initial topic, have the client write their first draft, edit it for them, and then pitch it to the relevant media outlet.

Pitching 98

Pitching Print Writing Media 98

Cision

FEBRUARY 3, 2020

Darcie Moran joins the Detroit Free Press, Gabriela Barkho new at Modern Retail, and more.

Retail 120

Retail Media Blogging 120

Muck Rack

FEBRUARY 3, 2020

The ultimate list of PR statistics in 2020

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Agility PR Solutions

FEBRUARY 3, 2020

Influencer marketing is here to stay, and its expansion and growth seem unstoppable. As brands scale up their influencer marketing investment and transition from one-off campaigns to an always-on approach, the stakes are higher than ever. Initiating successful influencer partnerships requires making informed decisions and having a real understanding of where it makes sense to […].

Marketing 78

Marketing Brand Branding Publicity 78

Barokas

FEBRUARY 3, 2020

Welcome to February. A month marked by love poems, conversation hearts, chocolates, flowers, cards and cupid. As most PR specialists will tell you, “Hallmark Holidays” like Valentine’s Day provide an opportunity to make a media splash—if done right. These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way.

Viral 78

Viral Transportation Hotels Travel 78

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

FEBRUARY 3, 2020

Social media clearly drives your brand’s messaging and amps up your visibility, but what posting frequency and content types resonate the most with your audience? New research from digital marketing firm Boston Digital found that consumers are drawn to—and will purchase from—brands that entertain and inform them via social media. The firm’s new ebook, How […].

eBook 78

eBook Social Media Consumer Brand 78

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. There's a good reason for that. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

Agility PR Solutions

FEBRUARY 3, 2020

At Davos this year, it was established that corporate leaders have entered a new phase of doing business—one where profit is not the only driving mission. Today’s execs want to embrace their duties as stewards of corporate responsibility and cater to the interests of all their stakeholders, not just investors. A new research study from […]. The post 5 elements of stakeholder-centric leadership that lead to stronger financial performance appeared first on Agility PR Solutions.

Financial 78

Financial Leadership Corporate Study 78

Culpwrit

FEBRUARY 3, 2020

By Marilou Terrones Flavia Vigio, Vice President of PR & Corporate Communications at HBO Latin America, was born and raised in Brazil, where she lived in several of the country’s largest cities, including Rio de Janeiro and Sao Paulo. As she was always very curious about the world, from a young age she took every […]. The post If You Want To See Change, Set an Example appeared first on culpwrit.

Examples 63

Examples Corporate Communications 63

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

FEBRUARY 3, 2020

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media New York Times: Ben Smith (@nytimes) has been named Media Columnist. New York Times: has named Hanna Ingber (@nytimes) as Editor of its new technology newsletter. Philadelphia Inquirer: […]. The post Journalists on the move – Week of February 3 appeared first on Agility PR Solutions.

Technology 60

Technology Twitter Industry Media 60

HMA Public Relations

FEBRUARY 3, 2020

Today’s #MediaMonday comes to us from Jenna-Lee Neff, both the editor of Solstice News and a prolific freelance writer based in the Valley. The post #MediaMonday – Jenna-Lee Neff appeared first on HMA Public Relations.

Publicity 58

Publicity Media 58