Mon.Oct 21, 2019

The Art and Science of PR in the Digital Age

Business Wire

Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn. For decades, understanding the audience’s goals and interests drove our successes; it was our ability to engage with reporters that earned PR a seat at the table. But in recent years, that balance has shifted.

Bob Woodward: PR and media relations should go old school

PR Daily

Personal exchanges and transparency are crucial yet neglected elements in working with professional partners, the journalist and ‘All the President’s Men’ co-author tells PRSA conferees. In this era of pervasive distrust, PR pros and company leaders struggle to deliver authenticity in their messaging. What’s the job of the president of the United States?” veteran journalist Bob Woodward asked industry professionals as the keynote speaker at the PRSA International Conference on Sunday, Oct.

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Kim Hunter’s ‘Wake-Up Call’ to PR: Become Inclusive

Culpwrit

Few communication leaders have done as much as Kim Hunter to advance the number of minorities in public relations, advertising and marketing. In addition to his long career that includes key corporate and agency roles, Kim founded three organizations focused on communications, recruiting and scholarship philanthropy. Each role is significant, but Kim’s LAGRANT Foundation likely […].

PRCA Public Affairs Census – Top 10 takeaways

Stuart Bruce

Last week I was at the PRCA Public Affairs Conference for the launch of its first Public Affairs Census, which is one of many results … The post PRCA Public Affairs Census – Top 10 takeaways appeared first on Stuart Bruce. CIPR PRCA Public Affairs public relations Research

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Pearson Podcasting: How ‘This Is Us’ Can Help Us Become Better Podcasters

PR Expanded

A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. By now I’m sure you’ve seen the hit series This Is Us , the one-hour drama known for its heartfelt storylines, family-friendly themes, and of course, “The Big 3” Kate, Kevin, and Randall. And I promise, there will be no Season 4 spoilers in this post!) The show has become a pop-culture juggernaut since its debut in 2016, winning the hearts of both Hollywood and millions of viewers.

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Do you work with inspiring, forward-thinking women?

PR Daily

Ragan’s Top Women in Communications will honor the influential women in PR, marketing and communications. Nominate your colleagues or clients—or yourself—by Nov. The post Do you work with inspiring, forward-thinking women? appeared first on PR Daily. PR Daily Awards Ragan Awards

Are you using customer profile analysis? These 3 easy steps can help you get started

Agility PR Solutions

Modern consumers are well-informed with the easy availability of smartphones and internet connectivity—which has increased customer expectations and market competition, and has given rise to an abundance of data sets for companies across industries. In such a scenario, meeting the expectations of customers and enhancing their experiences at every touchpoint has become very difficult for […]. The post Are you using customer profile analysis?

How communicators can do less and survive—and even thrive

PR Daily

The answer is not more ‘touchpoints’ or ‘connectivity.’ Focus on doing fewer things, and shed the extraneous stuff that’s not driving substantive results. Pick up and examine your plate of workplace tasks. It’s heavy, isn’t it? Sure, there are portions of meaningful, hearty fare on there, but I bet your plate is laden with mushy, empty communication calories. That whole left side is occupied by the same musty, stale newsletter hash that’s been there for years.

3 top SEO tips to optimize your travel website

Agility PR Solutions

In an industry where online business remains the key driver of growth, it’s more important than ever that travel agents and marketers have a great website to attract qualified search traffic. Search engine optimization (SEO) is the most important thing to know about if you’re looking to generate new leads and sales prospects. In this […]. The post 3 top SEO tips to optimize your travel website appeared first on Agility PR Solutions. Public Relations branding

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Alphabet tops best employer list, Burger King channels ‘Ghost Whopper,’ and Kellogg’s partners with GLAAD on inclusive cereal

PR Daily

Also: UK tells Chick-fil-A to ‘cluck off,’ Oracle scrambles after former co-chief’s death, Kimberly-Clark’s marketing chief steps down, and more. . Good morning, PR pros: Burger King is embracing Halloween with its limited-time (and limited-location) “Ghost Whopper”: don’t blink…it’s coming. pic.twitter.com/4b1VP8IJxo. — Burger King (@BurgerKing) October 19, 2019.

6 questions with Jessica Bartlett from the Boston Business Journal

Muck Rack

6 questions with Jessica Bartlett from the Boston Business Journal

7 Ecommerce Tips to Build Trust and Engagement With Millennials

Prowly

If you have an online business, it’s important not to fall into the trap of unhelpful stereotyping. Your profile for millennial customers needs to be nuanced and evidence-based if it’s going to be effective. The post 7 Ecommerce Tips to Build Trust and Engagement With Millennials appeared first on Prowly Magazine. Business Magazine e-commerce Millenials

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Like it or not, everyone’s a spokesperson

Agility PR Solutions

Even though your organization may have officially designated spokespeople, the truth is that anybody from your organization who speaks publicly—be it at an event, on the phone, or on a social media feed—is representing you. Organizations make significant investments of time and money to educate the public, the media, potential donors and partners about their […]. The post Like it or not, everyone’s a spokesperson appeared first on Agility PR Solutions. Public Relations branding

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Conference Recap: Vicente Fox on a Lifetime of Self-Determination

PRSay

Vicente Fox’s path to becoming president of Mexico started in an unlikely place: Cincinnati. Fox’s grandfather, Joseph L. Fox, was born and raised in the Ohio city where he worked as a butcher’s assistant. But when the job became too violent for him — Fox’s grandfather was traumatized by the sound of squealing hogs — he decided to move south to Mexico in the hopes of starting a new, better life.

#FuturePRoof guide tackles influencer marketing governance for public relations

Stephen Waddington

A new #FuturePRoof project aims to give public relations a voice in the fast growing market of influencer marketing. FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It provides clear guidance for practitioners and influencers themselves. It aims to give public relations a voice around the critical area of governance for influencer marketing.

Military comms—current tech is lagging, putting missions at risk

Agility PR Solutions

In an era of constant technological advances, the country’s defense agencies are falling short of battlefield expectations when it comes to military communications technologies, according to new research from Government Business Council (GBC), the research division of Government Executive Media Group, in partnership with comms firm Viasat. Based on a survey of over 300 U.S. active […].

#MediaMonday – Kris Pickel

HMA Public Relations

Happy #MediaMonday! Today we’re getting to know Kris Pickel of CBS 5 as part of our five-part series on the Rocky Mountain Emmy awards. Follow the link to read her story! The post #MediaMonday – Kris Pickel appeared first on HMA Public Relations. Featured Media Monday Annelise Krafft CBS 5 Kris Pickel

Employee apps boost internal comms—and brand consistency

Agility PR Solutions

The right digital tool will not only boost your branding, but will have invaluable use among your employees if they have an employee app. If you haven’t yet provided your employees with one, consider these benefits. RPM A couple of decades ago, “rpm” meant revolutions per minute to those in the auto industry. Today, it’s […]. The post Employee apps boost internal comms—and brand consistency appeared first on Agility PR Solutions. Analysis Public Relations profession

Conference Recap: Leaders on Facing Unimaginable Crises

PRSay

“Before dispelling a myth about a tragedy, you have to first understand how it affects you, and what it means to be in the middle of a tragedy while you’re living through it,” said Tanya Acker, judge on the Emmy-nominated TV show “ Hot Bench ” and host of “The Tanya Acker Show” podcast. There’s a real ripple effect in communications and how you tell a story,” said Acker, who moderated the crisis keynote panel on Sunday afternoon at the PRSA 2019 International Conference in San Diego.

Journalists on the move – Week of October 21

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: Tomoko Hosaka Mullaney (@AP) has left. New York Times: Nicole Hong (@nicole_hong) has been appointed Reporter, covering courts, criminal justice and law enforcement. Texas Observer: Lise […]. The post Journalists on the move – Week of October 21 appeared first on Agility PR Solutions. Media Moves

Less Is More in Digital Marketing and Advertising

5W PR

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Influencers are everywhere, ads now proliferate on every platform we use on a daily basis, and even our smart speakers are starting to talk back to us and tell us what we should buy. Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to.

Doctor Spin’s Fall Photos (2019)

Doctor Spin

Late Bloomers. These beautiful late bloomers are pushing through the cold even in late October. Dark Tones. You grab the camera and you get in the car and you just drive wherever to see what you see. Fall Tones. Wifey Lisah Silfwer — if she were to rob a bank. The Royal. Red and orange are difficult to pull off — but not for wifey Lisah Silfwer. Linked. Found this remarkable chain while I was skulking around an old graveyard with my camera. Artificial Artefact.

How an Influencer Marketing Agency Can Help Businesses Grow 

5W PR

In some situations, a business does not have the manpower, resources, or connections needed to cast a wide enough net. While this is often considered to be a good problem to have, it nonetheless presents a challenge. When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach.

The Legendary IBM Commercial

Doctor Spin

This is the legendary IBM ad from 1997. I’m posting this just because I recently stumbled across it on Youtube and i remember this ad like it was yesterday. I was 18 years old when this ran and I, like many others before me, were beginning to realise that this internet thing was going to change everything. Fast-forward a decade to 2007, and you could’ve done the same ad where someone says, “It says here that we should be on social media.”

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers. In this case study, learn how Proteus builds awareness and understanding using earned media amplification.

Doctor Spin’s Fall Photos (2019)

Doctor Spin

Late Bloomers. These beautiful late bloomers are pushing through the cold even in late October. Dark Tones. You grab the camera and you get in the car and you just drive wherever to see what you see. Fall Tones. Wifey Lisah Silfwer — if she were to rob a bank. The Royal. Red and orange are difficult to pull off — but not for wifey Lisah Silfwer. Linked. Found this remarkable chain while I was skulking around an old graveyard with my camera. Artificial Artefact.

Infographic: Why great design gives you a competitive edge

PR Daily

Can better design elements result in bigger profits? When developing your brand, customer experience and more, aesthetic touches can matter a great deal. That’s according to a five-year study by McKinsey & Co., which is the basis for an infographic from MDG Advertising. The infographic makes the argument for aesthetics and solid structure by outlining what better design can do for your company.