Business Wire
OCTOBER 21, 2019
Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn. For decades, understanding the audience’s goals and interests drove our successes; it was our ability to engage with reporters that earned PR a seat at the table.
Culpwrit
OCTOBER 21, 2019
Few communication leaders have done as much as Kim Hunter to advance the number of minorities in public relations, advertising and marketing. In addition to his long career that includes key corporate and agency roles, Kim founded three organizations focused on communications, recruiting and scholarship philanthropy. Each role is significant, but Kim’s LAGRANT Foundation likely […].
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Stuart Bruce
OCTOBER 21, 2019
Last week I was at the PRCA Public Affairs Conference for the launch of its first Public Affairs Census, which is one of many results … The post PRCA Public Affairs Census – Top 10 takeaways appeared first on Stuart Bruce.
Deirdre Breakenridge
OCTOBER 21, 2019
A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. By now I’m sure you’ve seen the hit series This Is Us , the one-hour drama known for its heartfelt storylines, family-friendly themes, and of course, “The Big 3” Kate, Kevin, and Randall. (And I promise, there will be no Season 4 spoilers in this post!
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
OCTOBER 21, 2019
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
OCTOBER 21, 2019
Vicente Fox’s path to becoming president of Mexico started in an unlikely place: Cincinnati. Fox’s grandfather, Joseph L. Fox, was born and raised in the Ohio city where he worked as a butcher’s assistant. But when the job became too violent for him — Fox’s grandfather was traumatized by the sound of squealing hogs — he decided to move south to Mexico in the hopes of starting a new, better life.
Agility PR Solutions
OCTOBER 21, 2019
Modern consumers are well-informed with the easy availability of smartphones and internet connectivity—which has increased customer expectations and market competition, and has given rise to an abundance of data sets for companies across industries. In such a scenario, meeting the expectations of customers and enhancing their experiences at every touchpoint has become very difficult for […].
PRSay
OCTOBER 21, 2019
“Before dispelling a myth about a tragedy, you have to first understand how it affects you, and what it means to be in the middle of a tragedy while you’re living through it,” said Tanya Acker, judge on the Emmy-nominated TV show “ Hot Bench ” and host of “The Tanya Acker Show” podcast. “There’s a real ripple effect in communications and how you tell a story,” said Acker, who moderated the crisis keynote panel on Sunday afternoon at the PRSA 2019 International Conference in San Diego
5W PR
OCTOBER 21, 2019
Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Influencers are everywhere, ads now proliferate on every platform we use on a daily basis, and even our smart speakers are starting to talk back to us and tell us what we should buy. Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
OCTOBER 21, 2019
In an industry where online business remains the key driver of growth, it’s more important than ever that travel agents and marketers have a great website to attract qualified search traffic. Search engine optimization (SEO) is the most important thing to know about if you’re looking to generate new leads and sales prospects. In this […]. The post 3 top SEO tips to optimize your travel website appeared first on Agility PR Solutions.
5W PR
OCTOBER 21, 2019
In some situations, a business does not have the manpower, resources, or connections needed to cast a wide enough net. While this is often considered to be a good problem to have, it nonetheless presents a challenge. When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach.
Agility PR Solutions
OCTOBER 21, 2019
Even though your organization may have officially designated spokespeople, the truth is that anybody from your organization who speaks publicly—be it at an event, on the phone, or on a social media feed—is representing you. Organizations make significant investments of time and money to educate the public, the media, potential donors and partners about their […].
Stephen Waddington
OCTOBER 21, 2019
A new #FuturePRoof project aims to give public relations a voice in the fast growing market of influencer marketing. #FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It provides clear guidance for practitioners and influencers themselves. It aims to give public relations a voice around the critical area of governance for influencer marketing.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
OCTOBER 21, 2019
In an era of constant technological advances, the country’s defense agencies are falling short of battlefield expectations when it comes to military communications technologies, according to new research from Government Business Council (GBC), the research division of Government Executive Media Group, in partnership with comms firm Viasat. Based on a survey of over 300 U.S. active […].
Muck Rack
OCTOBER 21, 2019
6 questions with Jessica Bartlett from the Boston Business Journal
Agility PR Solutions
OCTOBER 21, 2019
The right digital tool will not only boost your branding, but will have invaluable use among your employees if they have an employee app. If you haven’t yet provided your employees with one, consider these benefits. RPM A couple of decades ago, “rpm” meant revolutions per minute to those in the auto industry. Today, it’s […]. The post Employee apps boost internal comms—and brand consistency appeared first on Agility PR Solutions.
Inbound PR
OCTOBER 21, 2019
When I was working at HubSpot, one of the most popular tools (if not the most popular) for project management was the DARCI model. It almost became synonymous with project management because it allowed to define who to work with and in what capacity when you needed to execute on a project or an initiative in an organisation that is quite complex when it comes to working cross-functionally.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Agility PR Solutions
OCTOBER 21, 2019
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: Tomoko Hosaka Mullaney (@AP) has left. New York Times: Nicole Hong (@nicole_hong) has been appointed Reporter, covering courts, criminal justice and law enforcement. Texas Observer: Lise […].
HMA Public Relations
OCTOBER 21, 2019
Happy #MediaMonday! Today we’re getting to know Kris Pickel of CBS 5 as part of our five-part series on the Rocky Mountain Emmy awards. Follow the link to read her story! The post #MediaMonday – Kris Pickel appeared first on HMA Public Relations.
Onclusive
OCTOBER 21, 2019
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers.
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