PRSay

OCTOBER 4, 2018

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of the upcoming ICON , we posed the following: What advice would you share for a first-timer at PRSA’s International Conference? “After you build your schedule around content that’s most applicable to you, pick a wild-card session that’s totally different.

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Conference Internal International Meeting 113

Communications Conversations

OCTOBER 4, 2018

We’ve been hearing about this whole “dark social” trend for quite a while now. After all, the concept of texting and private messaging isn’t exactly new. But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. For starters, there’s this trend line: Then, you look at the huge growth in Facebook Messenger over the last few years: And then you see this ins

Trends 109

Trends Marketing Instagram Social Media 109

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Yes, Tom Hanks—and not just because of his calming presence. Hanks has enjoyed an illustrious film career precisely because he is not a character actor. Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen.

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Brand Branding LinkedIn Instagram 111

Agility PR Solutions

OCTOBER 4, 2018

You still find joy in taking marketing campaigns and turning them into real money spinners, but you may have lost the enthusiasm you once had for the world of advertising. To remedy this and to get you enjoying what you do again, why not branch out from the agency that you work for, and start […]. The post 3 tips for running your own marketing agency successfully appeared first on Agility PR Solutions.

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Agency Marketing Advertising Advertising 96

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ishmael's Corner

OCTOBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. There aren’t many companies that crank out over $100B in revenue each year. GE is one of them. GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. So when the company punts its CEO to the curb after a year and change on the job, it becomes big news.more.

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Case Study Storytelling How To Leadership 91

Agility PR Solutions

OCTOBER 4, 2018

Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study from Yes Lifecycle Marketing. For its Surviving the Retail Apocalypse report, Yes Lifecycle Marketing surveyed over 1,000 consumers of all ages and found that in […].

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Retail Consumer Survey Study 79

PR 20/20

OCTOBER 4, 2018

It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. However, the end of the year presents the perfect opportunity to evaluate what worked and what didn’t— including which marketing mediums to incorporate.

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Video Trends Strategy Marketing 78

Agility PR Solutions

OCTOBER 4, 2018

Innovation is the true engine of growth, and only people can innovate. So to be successful, you need the best and the brightest on your payroll—not on that of your competitor’s. Competitive compensation packages are still the main thing people consider when looking at a job, but other factors, such as company culture. are becomingly […]. The post How your company brand affects your ability to attract talent appeared first on Agility PR Solutions.

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Company Brand Branding Engineering 66

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. In the Global Communications Report 2017, released by the University of Southern California’s Center for Public Relations, the three top trends are digital storytelling, social listening and social purpose.

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Storytelling B2B Trends Examples 66

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Communications

Agility PR Solutions

OCTOBER 4, 2018

As we left summer behind and began the post-Labor Day race toward the holiday homestretch, an eclectic mix of original research reports and captivating byline submissions piqued readers’ attentions during September. In case you may have missed a few of these during an always busy month in PR, we want to give you a second […]. The post ICYMI: Bulldog’s Top 10 posts from September appeared first on Agility PR Solutions.

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Report Trends Publicity 60

Muck Rack

OCTOBER 4, 2018

7 reasons startups shouldn’t do their own PR

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HMA Public Relations

OCTOBER 4, 2018

Our days are pretty busy around here at HMA. Between phone calls, client meetings, business travels, tight deadlines and outside appointments, a full day can go […]. The post The Importance of Team Meetings appeared first on HMA Public Relations.

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Meeting Travel Publicity Internal 57

PR Conversations

OCTOBER 4, 2018

It is nearly fifty years since Broom and Smith first published their studies into professional role development in public relations. This established career ambitions of advancement through a hierarchy of aspiration from delivering technical services to attaining an expert manager position. This simple structure has been critiqued for reflecting a traditional favouring of a linear male mobility.

Communications 54

Communications Crisis Management Crisis Communications Conference 54

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Greenbanana PR

OCTOBER 4, 2018

In a crisis, what kind of connection do you want with an organisation – machine or human? Will you rely on an app or seek a human voice? When you call – and eventually get through – do you want an automated response to push button 1, then 2, then 3 – or to speak … Continue reading Human.

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Crisis Publicity 28