Ronn Torossian

JULY 19, 2021

Companies big and small are scrambling for alternative ways to increase customer engagement. A lot of businesses are moving beyond traditional advertising channels. It is important to use different mediums strategically to increase customer engagement. With customers getting increasingly tired of sales pitch after sales pitch, connections have to be prioritized over products.

Pitching 195

Pitching Advertising Advertising Company 195

Agility PR Solutions

JULY 19, 2021

While timely action can prevent the worst consequences of a PR crisis, there are certain actions that an organization can take that will make the crisis worse. The worst things that an organization can do that will make a PR crisis worse are: Lying Since the point of managing a PR crisis comes down to managing public perception, […]. The post 8 actions that can make a PR crisis worse appeared first on Agility PR Solutions.

Crisis 157

Crisis Publicity Analysis 157

Ishmael's Corner

JULY 19, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Two recent hires asked if they could push out their start dates by a week. They explained that a three-week notice period would be a huge help with their current employers. We needed both of these individuals yesterday. Why should we care about easing the pain of two competitors?

Storytelling 120

Storytelling Communications Publicity Company 120

Agility PR Solutions

JULY 19, 2021

A big part of promoting a business is about marketing to the right people. So when you’re deciding on a strategy, it’s crucial that you define your target audience well and find ways to target them specifically. This is especially important if you’re working with a small business; when the odds are against you, focusing […]. The post A comprehensive guide to local SEO in 2021 appeared first on Agility PR Solutions.

Local 157

Local SEO Small Business Strategy 157

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Landis PR

JULY 19, 2021

Photo courtesy of Unsplash. We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. PRGN is a connected network of 50 public relations firms serving key markets around the world.

Blogging 119

Blogging Case Study Journalism Resources 119

HMA Public Relations

JULY 19, 2021

Happy #MediaMonday! Today’s feature comes to us from Shanti Lerner, who covers culture and outdoors for the Arizona Republic. It’s been a worldwide journey for her to get to Arizona. Learn more about her!

Media 100

Media 100

Agility PR Solutions

JULY 19, 2021

The vaccine rollout and subsequent reduction in COVID-19 cases is giving parents and students hope for a return to normalcy this fall—and retailers are ready to bask in that enlightenment, new research from Deloitte reveals. The overall outlook heading into the school year is bright, with 55 percent of K-12 parents and 46 percent of […]. The post Back-to-school is back in business: Retailers prepare for spending to hit highest levels in years appeared first on Agility PR Solutions.

Retail 78

Retail Trends Publicity 78

Axia PR

JULY 19, 2021

High-quality content plays a critical role in your company's digital marketing efforts. Even with upcoming changes to Google, a good page experience doesn't override having great, relevant content. How do you create a content marketing strategy for your company that works? Many digital marketing experts strive to attract leads and convert them into loyal customers.

Content Marketing 62

Content Marketing Strategy Marketing How To 62

Agility PR Solutions

JULY 19, 2021

The digital age has ushered in myriad changes in content creation, display and demand, predominantly in the form of images and other multimedia to accompany standard text and lure the eyeballs and interest of younger consumers. New research from technology business firm Insight aims to better understand the awareness, adoption and perceptions of computer vision (CV), a type […].

Industry 78

Industry Technology Consumer Publicity 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Mark My Words

JULY 19, 2021

In the aftermath of England’s loss at the Euros, a wave of disappointment swept across the country. This was followed, distastefully, by acts of hooliganism that saw Leicester Square littered with broken glass bottles and witnessing unsightly acts of public indecency. Yet, what nobody had been prepared for was the shocking racism that reared its ugly head online and targeted black British players for being the reason behind England’s defeat.

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Government Web Instagram Social Media 60

Mark My Words

JULY 19, 2021

The New European Their eventual defeat to Italy in the Euro final at Wembley notwithstanding, Boris Johnson said on Twitter that Gareth Southgate’s squad put in a “fantastic” performance. Before the England manager lets it go to his head – unlikely, I know, for such a shrewd judge of character – he should be aware of one thing: That Johnson has, over the past few weeks, also used the word “fantastic” to describe a youngster who sleeps in a tent to raise money for charity; a visit to a green ener

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Handbook Energy Course Groups 60