Mon.Jul 19, 2021

New ways to engage customers

Ronn Torossian

Companies big and small are scrambling for alternative ways to increase customer engagement. A lot of businesses are moving beyond traditional advertising channels. It is important to use different mediums strategically to increase customer engagement.

A comprehensive guide to local SEO in 2021

Agility PR Solutions

A big part of promoting a business is about marketing to the right people. So when you’re deciding on a strategy, it’s crucial that you define your target audience well and find ways to target them specifically.

Local 131
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How Vans is ramping up messaging ahead of skateboarding’s Olympic debut

PR Daily

The iconic skate-centric shoe company hopes to maximize its street cred as skateboarding makes its first appearance as an Olympic event. This year’s Olympics will be one for the record books.

Sports 118

Why Should We Care About Easing the Pain Point of Two Competitors?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Two recent hires asked if they could push out their start dates by a week. They explained that a three-week notice period would be a huge help with their current employers.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

A comprehensive look at likely changes in communications

PR Daily

We asked communicators in the 2021 Communications Benchmark Report what changes they anticipate will occur over the next three-to-five years. Turns out they were spot on, at least so far.

More Trending

How to position yourself at the center of organizational change

PR Daily

Communications leaders share their insights and tips on driving diversity, equity and inclusion efforts both within the organization and in the industry at-large. Communicators are masters of change.

Top Websites, Blogs and Magazines for PR pros

Landis PR

Photo courtesy of Unsplash. We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019.

How to make the shift from tactician to strategic advisor

PR Daily

Check out this quiz to test your business and finance knowhow and see where you should invest more time to develop your career. If your goal is to advise leaders and clients, become a CCO or agency head, mentor others and earn a higher salary, learn as much as you can about business and finance.

How to be an Active Audience Member

Culpwrit

By Morgan McCullough In this blog series, we have covered writing for the ear, establishing credibility, and overcoming stage fright in public speaking scenarios. What we haven’t yet talked about is the other piece of the presentation puzzle: the audience.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 ways to become an indispensable co-worker

PR Daily

Heed this advice to become a dream to work with, rather than a thorn in colleagues’ sides. We all want smart, competent and committed people on our teams. But most of all, we want people who are easy to work with.

Back-to-school is back in business: Retailers prepare for spending to hit highest levels in years

Agility PR Solutions

The vaccine rollout and subsequent reduction in COVID-19 cases is giving parents and students hope for a return to normalcy this fall—and retailers are ready to bask in that enlightenment, new research from Deloitte reveals.

Bank taps Questlove to appeal to millennial audiences, boosts brand awareness and trust

PR Daily

Citizens Bank partnered with The Roots’ drummer and held an event that earned online engagement, leading to a win in the Event Marketing Campaign category of Ragan’s PR Daily Awards.

AI gets visual: Computer vision has potential to radically transform industries

Agility PR Solutions

The digital age has ushered in myriad changes in content creation, display and demand, predominantly in the form of images and other multimedia to accompany standard text and lure the eyeballs and interest of younger consumers.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to create a content marketing strategy that will actually work

Axia PR

High-quality content plays a critical role in your company's digital marketing efforts. Even with upcoming changes to Google, a good page experience doesn't override having great, relevant content. How do you create a content marketing strategy for your company that works?

Who let the racist trolls out?

Mark My Words

In the aftermath of England’s loss at the Euros, a wave of disappointment swept across the country. This was followed, distastefully, by acts of hooliganism that saw Leicester Square littered with broken glass bottles and witnessing unsightly acts of public indecency. Yet, what nobody had been prepared for was the shocking racism that reared its ugly head online and targeted black British players for being the reason behind England’s defeat. Much has been said on the topic.

#Media Monday – Shanti Lerner

HMA Public Relations

Happy #MediaMonday! Today’s feature comes to us from Shanti Lerner, who covers culture and outdoors for the Arizona Republic. It’s been a worldwide journey for her to get to Arizona. Learn more about her! Media Monday Arizona Republic AZ Central Shanti Lerner

Media 57

How ‘fantastic’ became Boris Johnson’s buzzword

Mark My Words

The New European Their eventual defeat to Italy in the Euro final at Wembley notwithstanding, Boris Johnson said on Twitter that Gareth Southgate’s squad put in a “fantastic” performance.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.