Mon.Dec 10, 2018

Voice over trend predictions for 2019—and the impact on marketing

Agility PR Solutions

Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns?

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6 things PR pros should understand about AI

PR Daily

PR pros are well acquainted with the idea that artificial intelligence (AI) will have an impact on their work. However, do they understand what impact it will have?

Crisis lessons—how crisis-mode learnings inform stronger biz strategy

Agility PR Solutions

As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos.

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Report: 49 percent say brands don’t meet customer experience expectations

PR Daily

If you’re one of the many PR and marketing pros fixated on measurement, don’t forget to also focus on your consumers.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 ways to infuriate journalists with your online newsroom

Agility PR Solutions

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility?

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Q&A with Raidious: How PR can adopt a nimble, data-led mindset

NewsWhip

As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. PR is a rapidly changing industry. While the top eight PR firms have seen a 0.8 percent decrease in their revenue growth this year, small and mid-size have emerged victorious in 2018. Raidious is one agency that […]. The post Q&A with Raidious: How PR can adopt a nimble, data-led mindset appeared first on NewsWhip. Communications & PR Interviews

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6 ways to create a highly shared newsroom

PR Daily

Most organizations consider it essential to have dynamic newsrooms these days, downplaying press releases in favor of journalism-style content. But how easy is it for others to share what your organization is up to on social media?

Your End-of-Year PR Checklist

Critical Mention

The end of the year for any PR pro can be overwhelming, but it’s also a great time to strategize for the coming year. Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg.

Nissan apologizes as indictments rock automaker and 2 former bigwigs

PR Daily

As indictments in its financial scandal roll out, Nissan seeks to restore confidence among investors and the public. Japanese authorities have announced charges for former Nissan Chairman Carlos Ghosn, for former Representative Director Greg Kelly and for the company itself.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

New APCO study shows corporate execs ill-prepared for future 

Agility PR Solutions

A tumultuous and unpredictable business landscape has corporate decision makers feeling a little insecure about the future of their company.

Announcing PR Daily’s 2018 Nonprofit PR Awards finalists

PR Daily

Working under strict deadlines, budget constraints and government regulations is just part of the everyday life of a nonprofit communications professional. Those who find innovative ways to tell stories within these kinds of limitations are truly stars in their field. PR Daily’s 2018 Nonprofit PR Awards sought to find organizations that were doing this kind of work. We’re excited to recognize this year’s finalists for their unique and thoughtful efforts.

Is Your Brand Ready to Use Gamified Ads?

Critical Mention

Remember your first friend request on Facebook back in the 2000s? How about the time you saw your first banner ad? Fast forward nearly two decades later, we’re exposed anywhere from 4,000 to 10,000 ads each day, according to Forbes. We have become jaded in an oversaturated market, with good reason.

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#MediaMonday – Priscilla Torres

HMA Public Relations

Today’s #MediaMonday comes to us from Priscilla Torres, who hosts Acceso Total Arizona on Telemundo. Priscilla, how did you get into broadcast journalism? I always loved […]. The post #MediaMonday – Priscilla Torres appeared first on HMA Public Relations. Media Monday

How to Increase Twitter Reach

Brand24

Learn how to increase your organic Twitter reach with these 12 easy steps and build a robust social media presence! Social Media Marketing Social Media Monitoring Twitter increase twitter reach reach audience on Twitter twitter organic reach twitter reach

Leveson Inquiry archive important contribution to debate and education on media ethics

Stephen Waddington

Kingston University has published an archive of the Leveson Inquiry six years after it reported, thwarting fears that it would end up “on the second shelf of a professor of journalism’s study.”

Modern Journalism: What You Need To Know To Keep Up In Today’s World

Masters in Communications

Today's journalism is a far cry from what it used to be. In the past, you received the majority of your news and information from your local newspaper published every morning. If you didn't get it there, you watched the evening news after dinner. Add in a few national newspapers, and that was it.

More than a hashtag: How #MeToo and other trending topics impact the PR industry

Muck Rack

More than a hashtag: How #MeToo and other trending topics impact the PR industry

Increase meaningful social reach by boosting posts

Axia PR

Social media management is one of the many services Axia Public Relations offers its clients. And because social media constantly changes, our recommendations change as well.

Is Your Brand Ready to Use Gamified Ads?

Critical Mention

Remember your first friend request on Facebook back in the 2000s? How about the time you saw your first banner ad? Fast forward nearly two decades later, we’re exposed anywhere from 4,000 to 10,000 ads each day, according to Forbes. We have become jaded in an oversaturated market, with good reason. So, what does this mean for your brand? Marketers are now in a tricky situation. Sometimes it feels as if every avenue for promoting products and services has been explored.

Journalists on the move – Week of December 10

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: promotes Anna Johnson (@Anna__Johnson) to News Director for Europe and Africa. Los Angeles Times: hires Janet Hook (@hookjan) as Chief Political Writer in the D.C. bureau. […]. The post Journalists on the move – Week of December 10 appeared first on Agility PR Solutions. Media Moves

Space, the final frontier!: Learning from NASA Social

Karen Freberg

Space, the final frontier – wait, that’s Star Trek! Yet, this is was a show that was a big part of my childhood and introduced me to the beauty of space. I’ve always loved science and exploration, and space combined the two together.