Mon.Dec 10, 2018

Voice over trend predictions for 2019—and the impact on marketing

Agility PR Solutions

Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns? A new report from voice over products and services marketplace Voices.com, 2019 Future Trends in Marketing, Advertising and Voice Over, showcases the top trends the firm is predicting for the next 12 months. With daily screen time reaching […]. The post Voice over trend predictions for 2019—and the impact on marketing appeared first on Agility PR Solutions.

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6 things PR pros should understand about AI

PR Daily

PR pros are well acquainted with the idea that artificial intelligence (AI) will have an impact on their work. However, do they understand what impact it will have? To get a better idea of how machine learning may affect PR, here are seven things to keep in mind, per Christopher Penn, @cspenn , an authority on analytics, digital marketing and marketing technology and co-founder of Trust Insights. PR pros should understand the three things that AI does.

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Q&A with Raidious: How PR can adopt a nimble, data-led mindset

NewsWhip

As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. PR is a rapidly changing industry. While the top eight PR firms have seen a 0.8 percent decrease in their revenue growth this year, small and mid-size have emerged victorious in 2018. Raidious is one agency that […]. The post Q&A with Raidious: How PR can adopt a nimble, data-led mindset appeared first on NewsWhip. Communications & PR Interviews

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Report: 49 percent say brands don’t meet customer experience expectations

PR Daily

If you’re one of the many PR and marketing pros fixated on measurement, don’t forget to also focus on your consumers. A recent report by Xaxis titled, “ Measuring Success: The Outcome Media Report ” revealed that the majority of marketers (81 percent) say it’s crucial that the results of their digital campaigns correlate with business results such as sales, and nearly the same amount (80 percent) say that meeting business objectives can secure or increase their marketing budgets.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Crisis lessons—how crisis-mode learnings inform stronger biz strategy

Agility PR Solutions

As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos. New research from strategic coalition Brightline Initiative outlines key practices and recommendations to improve strategy implementation capabilities, as well as insights for how to leverage crisis experiences and […].

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5 ways to infuriate journalists with your online newsroom

Agility PR Solutions

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility? Or, is your online newsroom a forbidding media nightmare – a […]. The post 5 ways to infuriate journalists with your online newsroom appeared first on Agility PR Solutions.

6 ways to create a highly shared newsroom

PR Daily

Most organizations consider it essential to have dynamic newsrooms these days, downplaying press releases in favor of journalism-style content. But how easy is it for others to share what your organization is up to on social media? In an online world that runs at warp speed, are you getting the most out of the people who read your posts or watch your videos?

Your End-of-Year PR Checklist

Critical Mention

The end of the year for any PR pro can be overwhelming, but it’s also a great time to strategize for the coming year. Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg. This may seem daunting, but we have strategies for you to implement that won’t break the bank. Holiday greeting cards go a long way. Let your media contacts know you value your relationships with them by sending an online holiday greeting card.

Verizon announces ‘seamless’ plan to buy out 10,400 employees

PR Daily

Thousands of employees are taking Verizon up on its offer to leave the company. The buyouts, which were announced on Monday, represent roughly 7 percent of Verizon’s workforce. The company first announced the plan to decrease its staff members to help the company’s foray into 5G. TechCrunch reported : Verizon put this offer on the table in September with a goal to save $10 billion in cash by 2021.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

New APCO study shows corporate execs ill-prepared for future 

Agility PR Solutions

A tumultuous and unpredictable business landscape has corporate decision makers feeling a little insecure about the future of their company. Only 4 in 10 (39 percent) of Fortune 1000 executives feel that their company is very prepared to manage the risk and disruption posed by challenges on issues ranging from the rise of unexpected competitors […]. The post New APCO study shows corporate execs ill-prepared for future appeared first on Agility PR Solutions. Public Relations branding

Nissan apologizes as indictments rock automaker and 2 former bigwigs

PR Daily

As indictments in its financial scandal roll out, Nissan seeks to restore confidence among investors and the public. Japanese authorities have announced charges for former Nissan Chairman Carlos Ghosn, for former Representative Director Greg Kelly and for the company itself. Along with the reputational damage to Nissan, Ghosn’s indictment means he will stay behind bars for the foreseeable future.

#MediaMonday – Priscilla Torres

HMA Public Relations

Today’s #MediaMonday comes to us from Priscilla Torres, who hosts Acceso Total Arizona on Telemundo. Priscilla, how did you get into broadcast journalism? I always loved […]. The post #MediaMonday – Priscilla Torres appeared first on HMA Public Relations. Media Monday

More than a hashtag: How #MeToo and other trending topics impact the PR industry

Muck Rack

More than a hashtag: How #MeToo and other trending topics impact the PR industry

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Is Your Brand Ready to Use Gamified Ads?

Critical Mention

Remember your first friend request on Facebook back in the 2000s? How about the time you saw your first banner ad? Fast forward nearly two decades later, we’re exposed anywhere from 4,000 to 10,000 ads each day, according to Forbes. We have become jaded in an oversaturated market, with good reason. So, what does this mean for your brand? Marketers are now in a tricky situation. Sometimes it feels as if every avenue for promoting products and services has been explored.

How to Increase Twitter Reach

Brand24

Learn how to increase your organic Twitter reach with these 12 easy steps and build a robust social media presence! Social Media Marketing Social Media Monitoring Twitter increase twitter reach reach audience on Twitter twitter organic reach twitter reach

Is Your Brand Ready to Use Gamified Ads?

Critical Mention

Remember your first friend request on Facebook back in the 2000s? How about the time you saw your first banner ad? Fast forward nearly two decades later, we’re exposed anywhere from 4,000 to 10,000 ads each day, according to Forbes. We have become jaded in an oversaturated market, with good reason. So, what does this mean for your brand? Marketers are now in a tricky situation. Sometimes it feels as if every avenue for promoting products and services has been explored.

Leveson Inquiry archive important contribution to debate and education on media ethics

Stephen Waddington

Kingston University has published an archive of the Leveson Inquiry six years after it reported, thwarting fears that it would end up “on the second shelf of a professor of journalism’s study.” The Discover Leveson website is online archive that consists of a comprehensive, fully searchable and freshly curated educational resource. It provides access to a wealth of evidence from the landmark inquiry, which examined the central role of news and journalism in modern society.

Journalists on the move – Week of December 10

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: promotes Anna Johnson (@Anna__Johnson) to News Director for Europe and Africa. Los Angeles Times: hires Janet Hook (@hookjan) as Chief Political Writer in the D.C. bureau. […]. The post Journalists on the move – Week of December 10 appeared first on Agility PR Solutions. Media Moves

Increase meaningful social reach by boosting posts

Axia PR

Social media management is one of the many services Axia Public Relations offers its clients. And because social media constantly changes, our recommendations change as well. Where we once focused on vanity metrics (data on followers, likes, comments, and shares), now, since Facebook only shows about 2 percent of a company’s social media posts to those who like their page , we recommend our clients focus on boosting more posts. Shared Media

Space, the final frontier!: Learning from NASA Social

Karen Freberg

Space, the final frontier – wait, that’s Star Trek! Yet, this is was a show that was a big part of my childhood and introduced me to the beauty of space. I’ve always loved science and exploration, and space combined the two together. I have also been a fan of NASA and what they have done over the years in science, and in social media. In fact, they are featured in my new social media textbook. However, did you know they have a social media program that is 10+ years old?!

Modern Journalism: What You Need To Know To Keep Up In Today’s World

Masters in Communications

Today's journalism is a far cry from what it used to be. In the past, you received the majority of your news and information from your local newspaper published every morning. If you didn't get it there, you watched the evening news after dinner. Add in a few national newspapers, and that was it. Today, relying on only one source to receive all of your news and information seems unheard of. Newspapers are still around today, but we have so much more to go along with them.