Thu.Nov 11, 2021

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Developing an Effective Digital PR Campaign

Ronn Torossian

While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve. If the company has made the decision that it needs to develop a digital PR strategy, chances are that all of the objectives have already been detailed. Most […]. The post Developing an Effective Digital PR Campaign appeared first on.

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Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups

The Resolution Blog

My name is Stella. I was raised in Essex in the South-East of England, I didn’t go to University, didn’t complete my A-Levels and I have a strong Estuary English/Cockney accent. I’m also the director of a Public Relations reporting tool that over 2700 PR teams across 89 countries use everyday. I’m an author, regularly […]. The post Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups appeared first on PR

Mobile 294
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AI in the Newsroom: These Outlets Aren’t Spooked

Cision

AI in the newsroom doesn't have to be scary. Here’s how some publishers are implementing it and improving their processes.

Blogging 156
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5 ways PR firms can reduce the impact of missed deadlines

Agility PR Solutions

Successfully meeting deadlines is the cornerstone of any business’s reputation, no matter how big or small the business may be. Deadlines are crucial, particularly in businesses that work with particular time constraints like delivery services, supply chains, and publishing. Failure to meet deadlines on a regular basis can have a negative impact on your business. […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 Key Considerations for Communicating Financial News

Cision

KeyCorp's Chief Communications Officer gives her advice for communicating financial news.

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How Does a Business Press Release Differ From Advertising?

PR Fuel

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible. 70 percent of these experts believe that building an audience is way more important than converting sales.

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New Muck Rack survey: The average PR pro tracked 5 metrics in 2021 and will track more in 2022

Muck Rack

New Muck Rack survey: The average PR pro tracked 5 metrics in 2021 and will track more in 2022

Survey 118
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ICYMI: Bulldog’s Top 10 most popular posts in October

Agility PR Solutions

As we dive headlong into the holiday season, Bulldog capped off a strong summer and fall with another big month of original research articles and submissions from our cadre of regular contributors. We tackled some timely topics last month, including the persuasiveness of vaccine messaging language (which types are working and which are falling flat), […].

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Earned Media: Is it worth all the trouble?

Bianchi Biz Blog

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Why? There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Phoenix Rises Again

HMA Public Relations

Phoenix has given rise to an international network of independently owned public relations firms that still stands today. Read more from Scott Hanson.

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Your Business’ PR: Can it benefit with good memes?

Lauri Pehar Borsh

Are good memes benefiting your Business’ PR? Clicks and Bricks Podcast Listen on Apple Podcasts An interview Laurie Pehar Borsh Today is all about Public Relations and how it is directly connected to all aspects of the business. She expresses her thoughts on how she overcame a huge setback in 2008 during the market crash. Laurie […]. The post Your Business’ PR: Can it benefit with good memes?

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Priceless Lessons by Maxim Behar: A Story with Pope John Paul II

Maxim Behar

The leading PR expert and CEO of the communication agency M3 Communications Group, Inc., Mr. Maxim Behar shares his exciting acquaintances, interesting experiences and the lessons he learns in his author’s series Priceless Lessons, which he publishes for BGLOBAL magazine. The smile of Pope John Paul II The Holy Father became the first sovereign of the Vatican City to visit Bulgaria and had the first special website in the whole history for his visit.

Mobile 52
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Don’t say ‘I’m not that guy’

Reputation Specialist Michael Toebe

Jacksonville Jaguars coach Urban Meyer. Our ego can lead us to be dishonest with ourselves. It’s natural. No shame in it. It’s important however to catch ourselves doing it, recognize the reality of our thinking and actions and make an adjustment to be more critical in our self assessment. It’s far more helpful and protective to focus on facts and be truthful in communication, to ourselves and others.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Laurie Pehar Borsh – Clicks & Bricks Podcast

Lauri Pehar Borsh

??. The post Laurie Pehar Borsh – Clicks & Bricks Podcast appeared first on Laurie Pehar Borsh Digital PR.

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Stunts, lipstick, pigs, and COP26

The Hoffman Agency

By Chris Owen, Director, Hoffman Europe. Earlier this week Co-op announced that six of its stores were to ‘rebrand’ as Co-op26 in line with what’s acknowledged as the most important climate summit we might see in our lifetime – COP26. See what they did there? Problem is, it begs the question that aside from a rather tenuous play on words, what does it actually bring to the table?

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Public Relations in Marketing

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing. In today’e environment, I say they are merging together and it is very muddy waters these days. The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of market

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Managing your brand reputation when an NFL star gets Covid-19

NewsWhip

For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. However, tying your brand to an individual can have negative consequences as well as positive ones, as statements or actions by that individual can then be associated with your brand by the broader public. .

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission