Shift Communications

NOVEMBER 9, 2022

By Sarah Babbitt, VP, Agency Marketing. A mounting list of companies announced layoffs over the past week. Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. As they have, we’ve seen some vastly different approaches to layoff news. Some are sitting much better than others, and they’re the reminder we all need on how to manage these announcements, especially as they seem to be coming with greater frequency and scale.

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Employee Twitter Policies Agency 78

Agility PR Solutions

NOVEMBER 9, 2022

It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story. You may be asking: what’s wrong with that? Shouldn’t companies be aiming to spread the word about their products or […]. The post 4 important elements of storytelling vital for media relations appeared first on Agility PR Solutions.

Storytelling 176

Storytelling Media Relations Media Company 176

NewsWhip

NOVEMBER 9, 2022

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. The monthslong saga, however, is not yet over, as the media and public have shifted their interest to what the billionaire will do next with the platform. . While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage.

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Twitter Brand Branding Retail 148

Agility PR Solutions

NOVEMBER 9, 2022

Data is a big part of modern business success. It’s used to create reports, predict earnings, and factors into every decision that drives a company’s growth and profits. Learn the meaning of some of the most common data terms to gain a better understanding and create greater value for your business. Artificial Intelligence (AI) A […].

Data 157

Data Report Company Publicity 157

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. No matter the budget you put into your campaign, sometimes it’s clear that an overarching change in strategy is necessary. The problem is, how do we implement that change? How best can we optimise our advertising campaign to ensure strong, positive results across all our ads?

Facebook 110

Facebook Advertising Advertising Creativity 110

Institute for Public Relations

NOVEMBER 9, 2022

Individuals want to buy from and work for organizations that align with their values. Why then are so few brands willing to make their position on issues impacting our society clear to their stakeholders? Now we have some key answers. Only 18% of brands are very likely to speak out on any social issues this … Continue reading Why Aren’t More Brands Speaking out on Social Issues?

Brand 105

Brand Branding Publicity Government 105

5W PR

NOVEMBER 9, 2022

A limited edition always helps to create hype and desire for a brand. Whenever there is scarcity, there will be an increase in demand and the value of a product will increase. That is the main idea while developing limited edition products. A limited edition product also helps to generate interest in a brand and helps it to collaborate with another brand to create something that deviates from the norm.

Strategy 88

Strategy Marketing Brand Branding 88

Agility PR Solutions

NOVEMBER 9, 2022

New research from the CMO Council finds that as retailers and consumer products companies scramble to meet customer demand for fast home delivery of products—citing outdated supply and delivery chains, a lack of order fulfillment centers near customers, and the high capital costs of fixing these problems as major impediments—only a mere 3 percent of […].

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Retail Meeting Study Brand 78

OnePitch

NOVEMBER 9, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that introduced a founder and landed an interview and coverage in Forbes. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: ATTN: [journalist name] – Forbes – Feature Inquiry. Hi _, My name is __ and I am the owner of Artiste House based in Washington DC.

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Pitching How To Interviews Resources 85

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

NOVEMBER 9, 2022

Following Election Day, Abbie Fink is discussing the local coverage of the special day and sharing her appreciation for newsrooms across the country. Read more in this post!

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Local 77

Buchanan PR

NOVEMBER 9, 2022

Four years of college have come and gone and now you are faced with the expectation of immediately jumping into your career with a full-time job. This is a daunting task for many graduates, especially for those who are unsure of what career path they want to take. If you are having trouble deciding what to do after graduation, an apprenticeship, post-grad internship or fellowship may be the perfect fit.

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Resources Industry Tools Publicity 62

PRSay

NOVEMBER 9, 2022

Since Elon Musk’s controversial and tumultuous takeover of Twitter on Oct. 27, some users are seeking alternative social media platforms. As a result, Mastodon , a lesser-known rival, has received a big boost. Mastodon’s mobile app was downloaded 750,000 times between Oct. 28 and Nov. 6, according to analytics firm Sensor Tower. Quartz reports that was 53 times more Mastodon downloads than during the previous 11-day period, when the app was downloaded 14,000 times.

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Communications Twitter Software Mobile 135