Sun.Aug 22, 2021

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The evolving communication function: New IPR research explores the structure, future of PR

Agility PR Solutions

The PR practitioner’s role has been evolving for some time, ushered in by digital and social media saturation and other integration efforts, and that evolution has been heightened during the COVID age. So when defining the “best” structure of a communication function, there is no longer a clear answer or a one-size-fits-all approach. New research […].

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Views of Netflix’s The Chair from a Social Media Professor

Karen Freberg

Academia is a field unlike any other. There are some unique aspects of what professors, staff, administrators and students know about the field. These perceptions are sometimes highlighted in movies and shows, as we have seen come and go over the years. In some cases, professors are viewed as adventurous and heroic in movies like Harry Potter and Indiana Jones.

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The state of Black business in America: New survey finds progress, challenges

Agility PR Solutions

How have consumers’ shopping habits changed since the racial reawakening that began in the United States last summer? New research from Groupon and the National Black Chamber of Commerce, in recognition of August’s National Black Business Month, finds that consumers are largely keeping their promises to spend a greater share of their wallet at Black-owned businesses, but […].

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4 smart tips for starting a local public relations firm

Agility PR Solutions

Working in PR has plenty of perks. You get to rub elbows with high-profile people, attend premiers and possibly travel around the world. But as with many corporate positions, you might reach a point where you want to branch off on your own. If you’ve been dreaming of starting your own public relations firm but […]. The post 4 smart tips for starting a local public relations firm appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Market research has to earn its place at the table—here’s how to do it

Agility PR Solutions

Recently I received an email from the international market research organization, ESOMAR, hyping a webinar entitled, “Selling Research Results Internally: Thinking like a marketer instead of a researcher to drive insights into action.” My first thought was, “Wow, a blast from the past!” because it reminded me of something I wrote back in 2007. And sure, […].

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