Muck Rack

AUGUST 29, 2018

10 must-read books about public relations

Publicity 92

Publicity 92

Barokas

AUGUST 29, 2018

Finding the right PR agency for your brand can be a difficult and often taxing process. When seeking outside PR efforts to help convey your brand narrative, it’s imperative you select a firm that aligns with your company’s core values. Not only are you trusting this agency to positively promote your brand, you’re also expecting to receive quantifiable results.

Agency 60

Agency Meeting Storytelling Resources 60

Buzzstream

AUGUST 29, 2018

There’s no doubting that links are a staple of any SEO diet. In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level). However, I want to pose a question many people may not be asking themselves – do you need links? The key part of this question is you.

Comparison 113

Comparison Data Analytics Tools 113

5W PR

AUGUST 29, 2018

For those who would rather learn from others’ mistakes than make the same ones themselves, last year was a treasure trove of wisdom. Nearly every week, some misstep or misdeed made the news, pushing brands and individuals into a glaring spotlight. But that’s no reason to be smug. Truth is, we’re all capable of making mistakes, errors in judgment or timing or tone that create PR issues we never intended.

Crisis 88

Crisis Data Consumer Agency 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 29, 2018

New research from buy-side ad platform Sizmek reveals the extent of brand safety concerns among marketers, with 38 percent admitting to having delivered an ad on a controversial or unsafe web page. The study, which surveyed over 500 decision-making brand marketers across Europe and the U.S., also showed that only 61 percent of marketers currently have a […].

Brand 60

Brand Branding Web Survey 60

Agility PR Solutions

AUGUST 29, 2018

Hey, Siri, technology continues to change, right Alexa? OK, Google, it seems we’ve come to expect it even. The way we communicate is a significant part of the overall change that technology is driving. From the way we interact with our computing hardware to the way we interact with each other, communications is a focal […]. The post How mixed reality is poised to “mix it up” for PR appeared first on Agility PR Solutions.

Technology 60

Technology Google Communications Analysis 60

HMA Public Relations

AUGUST 29, 2018

It starts just before Labor Day. As September approaches, we become acutely aware that summer is almost over. Endings in general can easily bring up feelings […]. The post Tips on How to Beat the End-of- Summer Blues appeared first on HMA Public Relations.

How To 40

How To Publicity 40

Communications Conversations

AUGUST 29, 2018

A couple weeks ago I ran across a feature in Twin Cities Business dubbed “What’s on my desk.” My curiousity was piqued when they profiled local agency owner, Alexis Walsko (um, she got to hand out with Richard Branson on Necker Island for a weekend!) And, then in the following weeks, Jason DeRusha’s desk! Now, this isn’t exactly a ground-breaking concept, but these types of things are usually popular with the average reader–and I’m no different.

Social Media 60

Social Media Print Media Radio 60

Agility PR Solutions

AUGUST 29, 2018

Long gone are the days of the Mad Men, disconnected fathers, and expectations of mothers to run the household single-handedly. At least this is the case in the modern household—but not necessarily in the eyes of some brands aimed at parents. Self-proclaimed “social media influencers” have created their own generational niche. In many cases, they’re […].

Brand 68

Brand Branding Social Media Media 68

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Critical Mention

AUGUST 29, 2018

Trying to understand the way people think is the crux of how PR pros build a social media strategy. But as we all know, the psychology behind social media strategy is a complex topic. But not to fear! We have some tips and tricks on how to boost your social media engagement. It’s a valid argument that in-person interactions are more valuable in our personal lives but if we want to increase our company’s reach to as many people as possible, strategic social media posts are the way to go.

Social Media 61

Social Media Media Infographics Financial 61

Agility PR Solutions

AUGUST 29, 2018

There’s good news for journalists: three-quarters of Americans trust their local TV news and local newspapers. Trust is also on the rise for all types of news, despite increased attacks on the credibility of the American press by President Trump and others, according to a new report from the Poynter Institute‘s latest Media Trust Survey.

Local 94

Local Newspapers Media Survey 94