Tue.Jan 10, 2023

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Solo PR Pros, 2023 is Your Time to Shine — Here’s What the Data Says

Solo PR Pro

Solo PR pros, here’s some good news as we head into 2023: It’s a great time to be doing what you do. A report from Axios highlights how “many startups, VCs and agencies are scouring for communication consultants, and the opportunities are ripe for those looking for flexible, lucrative work.”. Plus, freelancers and independent consultants tend to be happier with their work.

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Instagram Stories for Product and Event Launches

Ronn Torossian

Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that’s one of the best ways for companies to ensure they generate brand recognition and become more memorable to potential consumers. Engaging visual content that companies share on the Stories feature on Instagram can allow […].

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PR is the business of truth.

Maxim Behar

Stockholm is a lovely city in summer and not so welcoming in late autumn, mainly because there is a slight cold wind from the coast, and the spaces between the buildings are quite open to give it free path. I've chosen a small cozy hotel in the very old center of Stockholm and prefer to spend my evening in its bar with my laptop and a long Bloody Mary with lots of lime, drops of tabasco and coarsely ground black pepper, probably the best I've ever had.

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Straddling Art, Commerce, and Experience Successfully

Ronn Torossian

To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Such brands have a clear vision of what they want to be for their customers. They do things their own way irrespective of how […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Bracing for uncertainty: 10 financial services predictions for 2023

Agility PR Solutions

The financial services sector is preparing for a rocky 2023 as recession anxieties and geopolitical tensions cloud the global economic horizon. How will industry leaders wield their data and advanced analytics to weather the storm? Industry experts at data intelligence firm SAS offer their predictions of what consumers, financial firms and the parties protecting them […].

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Media planning strategy: How to get your message to the masses

Agility PR Solutions

A media plan can be hugely beneficial when rolling out a new brand, product, service, or campaign. It can give you a solid process to abide by and helps get the team on the same page. What’s more, it ensures your marketing message is not lost and reaches the right audience at the right time. […]. The post Media planning strategy: How to get your message to the masses appeared first on Agility PR Solutions.

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Coffee with a Journalist: Eric Savitz, Barron’s

OnePitch

This week on our Coffee with a Journalist podcast, we had the pleasure of speaking with Eric Savitz, an associate editor of technology at Barron’s. Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches.

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Metaverse that matters: Growing interest expected to fuel trillion-dollar opportunity by 2025

Agility PR Solutions

As consumers and businesses alike become more interested in the metaverse as a creator economy and tool to enhance day-to-day tasks, new research from Accenture, released at the Consumer Electronics Show in Las Vegas last week, predicts that the immersive network is expected to fuel a $1 trillion commerce opportunity by the end of 2025. […]. The post Metaverse that matters: Growing interest expected to fuel trillion-dollar opportunity by 2025 appeared first on Agility PR Solutions.

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Digital Marketing Agency: An Ongoing Relationship or One-Off Project?

PR 20/20

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? The good news is that you're on the right track by simply asking this question. You've identified the need to prioritize marketing to help strengthen the foundation of your business and improve sales. To help you answer the question, we've outlined the most important considerations for companies contemplating hiring a marketing agency below.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Exam in. Schengen

Maxim Behar

Bulgaria was not accepted these days in the group of countries that signed in 1985 the Schengen agreement to no longer have bordersbetween them. We are all angry. There is no one who is at least publicly happy. The Eurosceptics are gloating and saying loudly – “You see, nobody wants us except our brothers from Russia”. The Euro-allies grieve and sulk and cannot believe that after more than 15 years of full EU membership, we are still in the waiting room of open borders.

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9 tips for submitting bylined articles for publication

Axia PR

Writing and submitting a bylined article can offer many benefits for you and your company – it doesn’t have to be a daunting task. When you’re an expert in your field and within your company, there are other people and even other companies that will benefit from your expert knowledge, which is the first step in recognizing that you should create and write a bylined article for submission.

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What’s next for Harry, Meghan after bombshell book further isolates them from royals

Mark My Words

Page Six “I suspect the ‘bunker mentality’ has left them threadbare on future messaging,” Borkowski said. “As each interview landed, Harry exposed a deep well of emotional unresolved pain. He should spend time and effort on dealing with the pain instead of turning it into a three-ring Barnum and Bailey circus act.

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13 people I’d love to have coffee with in 2023

Communications Conversations

Early January each year means one thing for me: Developing my annual “coffee list!” I’ve been at this (formally and publicly, at least) for 6+ years now. I always have a lot of fun putting this list together, but a few points of clarification first. I build this list each year as an exercise in stretching my boundaries for meeting new people. There is no pressure to meet with me.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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What to Expect on Social Media in 2023

HMA Public Relations

From live shopping to Twitter clones to avatars, Justin Liggin is sharing what he expects from social media this year in his latest blog post. Read more!

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How to become a successful PR Freelancer in 2023?

PReview: A Blog by NewsVoir

In 2023, we are heading towards a world which works virtually and physically simultaneously. e Metaverse is one such medium of communication where individuals, brands and businesses could have their digital presence creating possibilities to connect, discuss and work on projects without ever meeting in person. While still in its infancy, Metaverse is likely to have […].

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Please help complete the global CommTech survey and win a free pass to the PRovoke Global Summit

Stuart Bruce

Your industry needs you.

Survey 78