Agility PR Solutions

NOVEMBER 6, 2022

Corporate Social Responsibility (CSR) has been around as a concept and practice for decades. But over the last few years, it’s been evolving into something more, bigger and potentially riskier—but with great opportunities—for companies and organizations: Corporate Social Activism (CSA). And it has big implications, and increasing responsibilities, for public relations professionals.

Corporate 148

Corporate Company Publicity Analysis 148

The Hoyt Organization

NOVEMBER 6, 2022

In today’s business environment, everyone is acutely aware of the damage that any crises can cause. Certainly, the clean-up begins as soon as the incident is over. However, today’s crises have a much different twist than those of the past. Today, companies face not only operational challenges that create havoc not only within their customer […].

Crisis Management 97

Crisis Management Crisis Company Communications 97

Agility PR Solutions

NOVEMBER 6, 2022

Public relations can be an often overlooked aspect of running a business—particularly those that operate online such as eCommerce stores and who are rarely interacting directly with customers or clients. However, it can prove to be invaluable in so many ways. If you have yet to give your public relations the priority it deserves, there […]. The post 4 tips to develop a PR strategy for your eCommerce business appeared first on Agility PR Solutions.

Strategy 86

Strategy Publicity 86

Mindful Marketing

NOVEMBER 6, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing I recently received LinkedIn connection invitations from two different recruiters – It’s nice to be wanted; although, it’s nicer when the people pursuing you actually exist, which I’m certain wasn’t the case for either.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 6, 2022

While nearly six in 10 (58 percent) of organizations have a sales enablement presence, only 21 percent include customer success in their strategy—and just 10 percent extend support to marketing teams, reveals new research from revenue enablement platform Mediafly and SaaS benchmark firm RevOps Squared. As companies face increasing pressure to retain customers and grow […].

B2B 78

B2B Company Strategy Marketing 78

Agility PR Solutions

NOVEMBER 6, 2022

New research from digital transformation-focused cloud communications firm Vonage reveals that businesses have technology gaps that prevent them from making meaningful connections with customers. After two years of nonstop digital transformation among businesses, only 45 percent of consumers are “very satisfied” with the way they connect with companies, revealing opportunities to enhance digital transformation efforts […].

Consumer 78

Consumer Brand Branding Technology 78

Axia PR

NOVEMBER 6, 2022

November 2022 – Meeting Your Audience Where They Are Based on Where They’ve Been. McDonald’s and YouTube influencers (aka YouTubers) are showcasing how brands today can reach their audience on a more intimate level than ever before. From adult Happy Meals that create the “warm fuzzies” for adults to landing perfectly in the laps of millions of click-hungry followers, these two households are putting on a MasterClass in emotional branding.

YouTube 62

YouTube Meeting Brand Branding 62