Garrett Public Relations

MAY 16, 2021

There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike. PR appears to be for sale. Publications selling articles. Organizations hawking awards. Broadcast media peddling placements. Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what we do, now we have […].

Trends 200

Trends Industry Publicity Media 200

Agility PR Solutions

MAY 16, 2021

With customer-centric marketing taking a front seat in many business strategies, new research from customer feedback firm Alchemer announced a new study exploring the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs. Responses to the firm’s recent survey, conducted by Forrester Consulting, which asked decision makers about their organization’s customer insights […].

Survey 148

Survey Study Strategy Marketing 148

Agility PR Solutions

MAY 16, 2021

As many readers of the Amendola blog are probably aware, I lost my mother, who was my inspiration and guiding light, to COVID-19 the night before Thanksgiving last year. It was difficult for my family as well as me, especially because I believe it was unnecessary. She should have been there to celebrate the holidays with […]. The post PR works better when you make it personal appeared first on Agility PR Solutions.

Blogging 100

Blogging Analysis Publicity 100

Agility PR Solutions

MAY 16, 2021

It’s certainly safe to say that consumers expect a lot more from the brands they patronize these days than ever before—whether by contributing more to their communities or taking stands on divisive societal issues, brand loyalty is now a much more complex goal for marketers and communicators to attain. A new report from West Des […]. The post Mentor branding: Today’s consumers want brands to inspire, advocate and inform appeared first on Agility PR Solutions.

Consumer 94

Consumer Brand Branding Community 94

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MAY 16, 2021

The tertiary sector of the economy, widely known as the service sector or service industry, differs from primary and secondary industries only by the type of value it creates. This is why a company in the service sector needs to maintain its public image just like a company in the other sectors. In other words, […]. The post The critical role of PR in the service industry appeared first on Agility PR Solutions.

Industry 86

Industry Company Publicity Trends 86