Why marketers aren’t meeting CX demands of hyperadoptive consumers
Agility PR Solutions
FEBRUARY 9, 2020
New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. Among the findings, up to 39 percent of brands reveal they are prioritizing customer-centric initiatives, such as improving experience or increasing customer value—but even those with access to data and technology admit to having […].
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