Mon.Jun 10, 2019

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Negative Customer Experience: How to Diffuse the Situation

Ronn Torossian

It happens to even the best of us. Sooner or later, a customer will likely have a negative experience at a business. It’s not always due to something the business or manager did wrong; sometimes there are misunderstandings or miscommunications. However, each negative experience should be treated with respect and care, regardless of the “fault”. […].

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Do influencers influence influencers? New fashion study seeks answers

Agility PR Solutions

The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers. In new research revealing the full capability of fashion influencers, micro-influencer marketing platform SocialPubli.com finds that a whopping 86 percent of fashion influencers who participated say that […].

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Marketing Tactics for the Cannabis Industry

5W PR

As more and more states — and the country as a whole — move closer to the legalization of cannabis products, a whole new opportunity begins to emerge for brands seeking to stake their claim on fresh new territory. And really, marketers within the cannabis industry have less work cut out for them than some in less lucrative and exciting industries. For the most part, consumers are chomping at the bit to obtain rights to legally consume cannabis products.

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Twitter on the hunt for a “Master in the Art of Twitter”

Agility PR Solutions

A most frequent challenge launched at Twitter’s upper management is that those in the boardroom fundamentally misunderstand the platform, what the platform does best, and the myriad ways it fails its users on a daily basis. This can best be expressed in the approach the firm and its controversial CEO Jack Dorsey take in attempting […]. The post Twitter on the hunt for a “Master in the Art of Twitter” appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Day in the life: Get to know Stephanie Tan, senior communications manager, Button

Muck Rack

Day in the life: Get to know Stephanie Tan, senior communications manager, Button

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#MediaMonday – David Landis

HMA Public Relations

Today’s #MediaMonday features David Landis of Landis Communications Inc., a longtime friend, PRGN affiliate and "The Gay Gourmet" restaurant critic for the San Francisco Bay Times. The post #MediaMonday – David Landis appeared first on HMA Public Relations.

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PR across the pond: Why comms firms in Europe are challenged by rising mistrust

Agility PR Solutions

The post PR across the pond: Why comms firms in Europe are challenged by rising mistrust appeared first on Agility PR Solutions.

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Future PR Pros Focus on D&I, Careers and Goals

Culpwrit

By Zach Ferenchak From networking to career and chapter development, the recent Public Relations Student Society of America (PRSSA) Leadership Rally in Scottsdale, AZ provided valuable insights that Culpwrit invited me to share. Here are some of my favorite moments: Diversity and Inclusion: The Importance of Why One of the most impactful themes that emerged […].

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Yes, consumers are changing—but not necessarily in the ways communicators think

Agility PR Solutions

It’s a new age of branding and marcom outreach, catalyzed by a new age of consumer—or is it? Despite what is often characterized as changing preference and behaviors driven by a fundamentally different, tech-driven consumer, new research from Deloittefinds that today’s consumer in many ways isn’t really all that different. What is often overlooked—but a […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 ways to grow your company Facebook group

Axia PR

How to effectively use Facebook groups to grow your company. As you might know, Facebook changed its algorithm last year. The biggest social network in the world went back to serving its original purpose of connecting friends and family. Where does this change leave companies? Does it mean that your company should no longer include Facebook in its overall digital marketing strategy?

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Journalists on the move – Week of June 10

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Los Angeles Times: Shani Hilton (@shani_o) has been named Deputy Managing Editor (News). New York Times, The: Sarah Kliff (@sarahkliff) has been appointed Investigative Reporter. Thomson Reuters – […].

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Taking #FrebergPR to the Next Level

Karen Freberg

As a professor, I am always looking at ways in which to help the future generation grow and expand their knowledge in the public relations and social media fields. This means really tying in the importance of not only research, theory, and applications of our work – but applying what we are learning to real situations. These experiences are not just options to have any more for young candidates on the job market.