Mon.Jun 10, 2019

Negative Customer Experience: How to Diffuse the Situation

Ronn Torossian

It happens to even the best of us. Sooner or later, a customer will likely have a negative experience at a business. It’s not always due to something the business or manager did wrong; sometimes there are misunderstandings or miscommunications. However, each negative experience should be treated with respect and care, regardless of the “fault”. […]. The post Negative Customer Experience: How to Diffuse the Situation appeared first on.

How To 150

13 methods for achieving your writing goals

PR Daily

The writer’s workweek and overall career arc can seem nebulous, so adding structure—as well as identifying clear objectives—can help you set your course and stick to it. It takes intense focus to achieve professional goals—especially in the realm of writing. Here are 13 ways you can make your own writing goals more effective: 1. Write your goals on paper.

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Do influencers influence influencers? New fashion study seeks answers

Agility PR Solutions

The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers. In new research revealing the full capability of fashion influencers, micro-influencer marketing platform SocialPubli.com finds that a whopping 86 percent of fashion influencers who participated say that […]. The post Do influencers influence influencers?

4 reasons you should ditch the word ‘excited’

PR Daily

When spokespeople say they’re excited, delighted or some similar variation, they risk alienating their audience. This article originally appeared on PR Daily in June of 2018. We’ve heard it before. In a radio or TV interview, a spokesperson starts off by telling everyone how “excited” they are. If they are not excited, they are “delighted.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Twitter on the hunt for a “Master in the Art of Twitter”

Agility PR Solutions

A most frequent challenge launched at Twitter’s upper management is that those in the boardroom fundamentally misunderstand the platform, what the platform does best, and the myriad ways it fails its users on a daily basis. This can best be expressed in the approach the firm and its controversial CEO Jack Dorsey take in attempting […]. The post Twitter on the hunt for a “Master in the Art of Twitter” appeared first on Agility PR Solutions. Analysis Public Relations social media

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PR across the pond: Why comms firms in Europe are challenged by rising mistrust

Agility PR Solutions

The post PR across the pond: Why comms firms in Europe are challenged by rising mistrust appeared first on Agility PR Solutions. Public Relations profession

How PR pros can navigate remote client relationships

PR Daily

As many PR agencies consider working with remote teams and clients, how can they ensure the work doesn’t suffer? Consider these insights. Unlimited PTO. Work from home. Flexible schedules. These are the demands of a younger generation entering the workforce. A robust 81% of millennial job seekers said an option to work remotely would greatly increase their interest in specific employers, according to a survey by AfterCollege.

Day in the life: Get to know Stephanie Tan, senior communications manager, Button

Muck Rack

Day in the life: Get to know Stephanie Tan, senior communications manager, Button

Storytelling vital to earning employee trust, says journalist Soledad O’Brien

PR Daily

Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference. Two words to remember: trust and video.”. That’s how award-winning journalist Soledad O’Brien welcomed the record-setting crowd of 1,300-plus at the 2019 IABC World Conference, which kicked off Sunday, June 9, and runs through June 12.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Future PR Pros Focus on D&I, Careers and Goals

Culpwrit

By Zach Ferenchak From networking to career and chapter development, the recent Public Relations Student Society of America (PRSSA) Leadership Rally in Scottsdale, AZ provided valuable insights that Culpwrit invited me to share. Here are some of my favorite moments: Diversity and Inclusion: The Importance of Why One of the most impactful themes that emerged […]. Future Leaders Guest Post Culpwrit leadership advice PRSSA Zach Ferenchak

Announcing Ragan and PR Daily’s 2018 ACE Awards finalists

PR Daily

This field of exceptional communicators wowed our judges. Congratulations to this year’s finalists. We called upon the best individual practitioners, in-house teams and agencies in marketing and communications for our 2018 ACE Awards—and you delivered. This year’s program featured a talented pool of communications innovators and leaders spanning many different industries. Our judges received work from around the world, and we’re excited to announce this year’s finalists.

PR leadership skills in focus—which techniques are best?

Agility PR Solutions

Leadership in PR is incredibly important for a number of reasons, especially since a large part of the PR process is collaborating with others and communicating shared goals with outside sources and clients. If you want to find out more, this comprehensive guide will allow you to determine the next steps in utilizing your leadership […]. The post PR leadership skills in focus—which techniques are best? appeared first on Agility PR Solutions. Public Relations profession

How money, clout and abortion laws fueled a PR firestorm

PR Daily

The University of Alabama returned a $21 million gift to the donor, who claims the move is retaliation for his pro-choice advocacy. The exchange is a cautionary tale of a lag in messaging. Even communicators at nonprofits have to get in front of controversies, lest they lose control of the narrative. The University of Alabama has decided to return the largest-ever gift to the school—$21.5 million—and remove the donor’s name from its law school, citing his meddling in university administration.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

#MediaMonday – David Landis

HMA Public Relations

Today’s #MediaMonday features David Landis of Landis Communications Inc., a longtime friend, PRGN affiliate and "The Gay Gourmet" restaurant critic for the San Francisco Bay Times. The post #MediaMonday – David Landis appeared first on HMA Public Relations. Featured Media Monday PRGN David Landis Landis Communications Inc The Gay Gourmet The San Francisco Bay Times

Yes, consumers are changing—but not necessarily in the ways communicators think

Agility PR Solutions

It’s a new age of branding and marcom outreach, catalyzed by a new age of consumer—or is it? Despite what is often characterized as changing preference and behaviors driven by a fundamentally different, tech-driven consumer, new research from Deloittefinds that today’s consumer in many ways isn’t really all that different. What is often overlooked—but a […].

3 ways to grow your company Facebook group

Axia PR

How to effectively use Facebook groups to grow your company. As you might know, Facebook changed its algorithm last year. The biggest social network in the world went back to serving its original purpose of connecting friends and family. Where does this change leave companies? Does it mean that your company should no longer include Facebook in its overall digital marketing strategy? Shared Media

Journalists on the move – Week of June 10

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Los Angeles Times: Shani Hilton (@shani_o) has been named Deputy Managing Editor (News). New York Times, The: Sarah Kliff (@sarahkliff) has been appointed Investigative Reporter. Thomson Reuters – […]. The post Journalists on the move – Week of June 10 appeared first on Agility PR Solutions. Media Moves

Marketing Tactics for the Cannabis Industry

5W PR

As more and more states — and the country as a whole — move closer to the legalization of cannabis products, a whole new opportunity begins to emerge for brands seeking to stake their claim on fresh new territory. And really, marketers within the cannabis industry have less work cut out for them than some in less lucrative and exciting industries. For the most part, consumers are chomping at the bit to obtain rights to legally consume cannabis products.

Taking #FrebergPR to the Next Level

Karen Freberg

As a professor, I am always looking at ways in which to help the future generation grow and expand their knowledge in the public relations and social media fields. This means really tying in the importance of not only research, theory, and applications of our work – but applying what we are learning to real situations. These experiences are not just options to have any more for young candidates on the job market. They are expected.

Infographic: 30 ways Instagram stands out from other social media

PR Daily

How can you make sure your messages on the photo-sharing platform will reach the biggest audience? Consider these stats as you evaluate your current efforts and plan for the future. For communicators hungry to reach a global audience, Instagram offers a feast of opportunities. The photo-sharing app has over 1 billion active monthly users and skews toward an increasingly valuable market: consumers under 35. For marketers and PR pros, the platform is a gold mine.