Tue.Sep 12, 2023

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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

First-rate PR is always solidly rooted in fact. Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics.

Ethics 111
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How Can Data Drive Storytelling?

HMA Public Relations

Are you leveraging data to tell your story? Discover how data-driven stories can help businesses stand out and connect with the public in powerful ways in this post from Justin Liggin.

Data 110
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Trending Sources

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6 steps companies can take to maximize damage control during a data breach

Agility PR Solutions

Every company, regardless of its size, is at risk of a data breach. Statista reports that during Q1 2023, more than six million data records were globally exposed through cyber attacks. An IBM study offers further cause for concern, stating that the average cost of a data breach worldwide in 2023 is $4.45 million—a 15 […] The post 6 steps companies can take to maximize damage control during a data breach appeared first on Agility PR Solutions.

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Coffee with a Journalist: Catherine Perloff, Adweek

OnePitch

Catherine Perloff is an Adweek reporter, covering ad tech, social media platforms, and their influence.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Protecting your Google reputation: Effective strategies to eliminate spam backlinks

Agility PR Solutions

In a world where everyone uses the phrase “just Google it” multiple times a day, maintaining a positive online presence is more crucial than ever. And one of the key elements that can impact your online reputation is the quality and legitimacy of your backlinks. Spam backlinks, in particular, can have a detrimental effect on […] The post Protecting your Google reputation: Effective strategies to eliminate spam backlinks appeared first on Agility PR Solutions.

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More Trending

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AI imposter syndrome is real: To keep up with the changing workplace, many pros feel they need to overstate their AI knowledge

Agility PR Solutions

Because of its quick rise and rapid incorporation into business practices, just a small proportion of professionals are adequately trained on how to use AI well enough to achieve optimal productivity, but they sure understand the need to have and know about these skills at their company or any job they are applying for, and […] The post AI imposter syndrome is real: To keep up with the changing workplace, many pros feel they need to overstate their AI knowledge appeared first on Agility PR

Training 101
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NewsWhip awarded five G2 Badges for Fall 2023

NewsWhip

This fall, we’re excited to share that we’ve been awarded with a total of five G2 badges. G2 is the largest and most trusted software marketplace, and assists 80 million people annually in making informed software choices through genuine peer reviews. And once again, G2 has reaffirmed our position as leaders in both media and social media monitoring.

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Earned media coverage doesn’t work the way you think it does with Jason Mudd | On Top of PR vodcast

Axia PR

In this episode, Jason Mudd, CEO of Axia Public Relations and host of On Top of PR, discusses the intricacies of earned media coverage and PR strategies. Tune in to learn more!

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Top Gear producers fear for future of the show in wake of Andrew Flintoff’s horror crash amid claims only professionals could be allowed to take part in dangerous stunts

Mark My Words

Daily Mail PR guru Mark Borkowski said Flintoff’s injuries were clearly worse than first thought and raised concerns over health and safety used by officials at Top Gear. He told MailOnline this week: ‘Anyone sensible looking at this will see pictures of Freddie Flintoff looks a pale shadow of what he once looked like. ‘He must have been pretty badly injured if he was out of commission for nine months still sporting those scars.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Promises by the dozen

Maxim Behar

We are looking forward to the next elections, right now, in a month, to see who will manage our towns and villages. Super contested, the election campaigns have already started way before the announced date, but in the world of social media anything is possible, and dates are too much of a stretch. Already a bunch of candidates are starting to share videos, texts, and photos and give out endless smiles from their Facebook or Instagram accounts.

System 59
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Essential skills and confidence required for success in media engagements

Medianet Australia

Cindy Vuong, Customer Success Manager at Medianet sat down with Nic Hayes, Managing Director of Media Stable , to discuss the secrets behind effective spokesperson preparation. Their discussion aimed to empower anyone who needs to front the media with the essential skills and confidence required for success in media engagements.

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Axia’s Autocomplete SEO service helps companies generate more leads

Axia PR

Digital public relations and marketing agency Axia announced its Autocomplete search engine search box suggestion optimization service.

SEO 48
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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Axia Public Relations names 2023 scholarship winner

Axia PR

Adham Mohamed earns Axia Public Relations’ scholarship University of Minnesota student Adham Mohamed earned Axia Public Relations’ public relations scholarship. Mohamed is president of the Public Relations Student Society of America chapter in Minnesota.