Wed.Jun 09, 2021

Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success.

What to Know When Following Up on a Pitch

Cision

To follow up, or not to follow up? That is the question. US Blog

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How one PR student is building her own community to celebrate diversity

PR Daily

When Eno Oduok couldn’t find a group for Nigerian American communicators, she started her own project: Naija Comm. According to the Bureau of Labor Statistics, people of color make up less than 30% of what are defined as “public relations specialists.”

Why digital PR is important for SEO and link building

Agility PR Solutions

SEO and link building are two crucial elements that determine the success of any online business. However, many challenges arise during this process. There are three questions that all SEO experts struggle with. First, how to scale link building without compromising the quality?

SEO 95

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 crucial digital marketing trends to follow

PR Daily

To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques. Digital marketing is filled with opportunities for brands with the right mindset and technology. But too few firms are there yet.

Trends 101

More Trending

Why PR professionals are dreading a return to the office

PR Daily

No, it’s not about having to put on pants. Here are some tips to show your team empathy and flexibility in the months ahead. To say the past 15 months have been challenging is an understatement.

Agencies not responding to the technology needs of marketers

Agility PR Solutions

Oil industry looks to change its image, comfort levels between vaccinated and unvaccinated narrows, and Medium’s CEO letter backfires

PR Daily

Also: Companies take firm stance on vaccines for customers and employees, Starbucks brings back reusable cups, Press Secretary Jen Psaki mixes metaphors, the cicada news cycle, and more.

Going global: How a foreign website can be a great PR tool

Agility PR Solutions

The long-standing premise of public relations is to present your business message to the public, your potential customers, and clients in the best way possible, at the right time, and to the right segment of the market. It is a tricky prospect.

Tools 78

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Don’t miss next Friday’s PR Daily Awards entry deadline

PR Daily

Enter your communications campaigns, events (live or virtual), publications, people and teams by Friday, June 18. The post Don’t miss next Friday’s PR Daily Awards entry deadline appeared first on PR Daily. Ragan Awards

New study of racial and gender issues in Canada’s PR industry finds disconnect at the top

Agility PR Solutions

The U.S. PR industry is certainly struggling with racial and gender diversity, but the problem sadly persists north of the border as well.

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Going solo? Consider ALL your potential revenue sources

Communications Conversations

One common call I’ve received–and taken–from many in the comms world over the last few years has been: “I’m thinking about going solo. I have so many questions!”

Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Choose a Press Release Topic for Small Businesses

PR Fuel

About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right press release topic is crucial. Otherwise, journalists might not feel interested in your press release.

Why You Want Your Public Relations Team at the Table

HMA Public Relations

When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan. Featured

[BOOK ALERT] The Non-Obvious Guide to PR & Communication

Waxing UnLyrical

Announcing The Non-Obvious Guide to PR & Communication. Super quick and exciting (well, for me) announcement: I’m writing a book!

The limits of a reply

Practical Law Construction

A claimant who receives a defence is not required to take any further step in relation to the statements of case. It can consider the pleadings closed and seek to move on to directions, disclosure, evidence and ultimately trial.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How the public reacted to mask mandates being lifted

NewsWhip

On April 27th, President Joe Biden and The Centers for Disease Control and Prevention announced that masks are no longer required for fully vaccinated people in outdoor settings , one of the first steps on the way back to normalcy after COVID-19.