Wed.Jun 09, 2021

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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. Your messaging and your story are the heart of your PR campaign.

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What to Know When Following Up on a Pitch

Cision

To follow up, or not to follow up? That is the question.

Pitching 349
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Trending Sources

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Why digital PR is important for SEO and link building

Agility PR Solutions

SEO and link building are two crucial elements that determine the success of any online business. However, many challenges arise during this process. There are three questions that all SEO experts struggle with. First, how to scale link building without compromising the quality? Second, how to earn editorial links quickly? And third, how to earn […].

SEO 180
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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to get your product on TV

PR for Anyone

How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. You can also see what they are posting on social media and get a feel for what they like and are interested in. By doing a little bit of research and paying attention to who may like your product, you can easily get your product seen in the media.

How To 130

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Land Media Using a Non-Profit

PR for Anyone

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. This is for people who are passionate about a cause and through that want to help the charity and use media to do that. I have a former client who is a real estate agent.

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The limits of a reply

Practical Law Construction

A claimant who receives a defence is not required to take any further step in relation to the statements of case. It can consider the pleadings closed and seek to move on to directions, disclosure, evidence and ultimately trial. Nevertheless, sometimes the claimant will want to react to or deal with the allegations made in the defence. In particular, the claimant or its advisors may think that there is some additional or alternative way of putting the claim which is not defeated by the pleaded d

Insurance 119
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Going solo? Consider ALL your potential revenue sources

Communications Conversations

One common call I’ve received–and taken–from many in the comms world over the last few years has been: “I’m thinking about going solo. I have so many questions!” I’ve been happy to have these conversations and share my learnings–after all, so many people did the same for me 12+ years ago now. And there are so many things to consider when launching a solo consulting business.

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New study of racial and gender issues in Canada’s PR industry finds disconnect at the top

Agility PR Solutions

The U.S. PR industry is certainly struggling with racial and gender diversity, but the problem sadly persists north of the border as well. The Canadian public relations profession is diverse, but diversity declines sharply at the top—the executive level—according to a comprehensive new survey of the nation’s communications professionals. Among other key findings of the research—conducted by […].

Study 86
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why You Want Your Public Relations Team at the Table

HMA Public Relations

When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan.

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Going global: How a foreign website can be a great PR tool

Agility PR Solutions

The long-standing premise of public relations is to present your business message to the public, your potential customers, and clients in the best way possible, at the right time, and to the right segment of the market. It is a tricky prospect. This article focuses on the use of a foreign website as part of […]. The post Going global: How a foreign website can be a great PR tool appeared first on Agility PR Solutions.

Tools 78
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How to Choose a Press Release Topic for Small Businesses

PR Fuel

About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right press release topic is crucial. Otherwise, journalists might not feel interested in your press release. You’ll start struggling when distributing press releases as a result.

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[BOOK ALERT] The Non-Obvious Guide to PR & Communication

Waxing UnLyrical

Announcing The Non-Obvious Guide to PR & Communication. Super quick and exciting (well, for me) announcement: I’m writing a book! The Non-Obvious Guide to Public Relations & Communication (Earning Attention & Building Trust in a Skeptical World) will be coming soon to a bookstore (or electronic reader ) near you! While I’ve contributed to a ton of other books over the years (chapters, interviews, etc.) this will be my first, very own, published by Rohit Bhargava in his No

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Time Magazine Journalist Points to Wikipedia as Proof of Fact

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A recent interview on NPR’s Fresh Air caught my attention. Terry Gross is interviewing Time Magazine journalist Simon Shuster about the dodgy relationship between Rudy Giuliani and Andrii Derkach, a Russian intelligence agent. The two did their best to sabotage Joe Biden during last year’s presidential campaign.

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How the public reacted to mask mandates being lifted

NewsWhip

On April 27th, President Joe Biden and The Centers for Disease Control and Prevention announced that masks are no longer required for fully vaccinated people in outdoor settings , one of the first steps on the way back to normalcy after COVID-19. Two weeks later, the CDC added to their previous statement, saying that fully vaccinated Americans can now gather with other individuals without masks indoors and outdoors , even if some in their group are unvaccinated.