Thu.Sep 05, 2019

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

We’re hearing a lot about how automation and machine learning can make our lives easier , as well as how they may threaten our livelihoods in the future. Even in PR, an occupation that’s known as hard to scale and relatively labor-intensive, there are new opportunities to automate large parts of what we do.

Why and how PR pros should embrace artificial intelligence

PR Daily

Relax, robots are not taking your job. New technologies can ease industry professionals’ daily duties and open the door to greater career achievements. Just breathe—and read on. . Artificial intelligence (AI) is finding its way into customer service, online search and even the crafting of articles. All this gives rise to a new phenomenon for communicators: “content intelligence.”.

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When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.

How needless verbs weaken your meaning

PR Daily

Auxiliary verbs, we were taught in grade school, can clarify your writing, but is that always true? Let’s consider ways that they muddy the linguistic waters. Helper” verbs can hinder your writing. In grammar school (appropriately enough), we learned about auxiliary verbs, which were offered as “helper” verbs. Those include verb forms that change the tense: Past tense: I did practice the sousaphone. Future: I will practice the sousaphone. Present progressive: I am practicing the sousaphone.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

You’re right, holiday promotions are getting earlier each year

NewsWhip

The way social media and stores are behaving, you’d think it was Halloween next week. No, you’re not imagining things, campaigns for holidays are in fact starting earlier each year, and we’ve got the data to prove it. We took a look at major holidays in the back half of the year to see how early promotions have historically started, and to get a better idea of just how bombarded we’ll be in the months to come.

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How to write quotes that sound more human

Muck Rack

How to write quotes that sound more human

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city. Good morning PR pros: Vienna, the capital of Austria, has been named the most livable city for the second year in a row, according to a survey from The Economist. Other top nominees include Melbourne and Sydney in Australia and Osaka, Japan. From the Western Hemisphere, Calgary in Canada is the only locale to make the top five.

How integrated marketing and PR are redefining the modern workforce

Agility PR Solutions

The workforce has been in a constant state of transformation ever since its inception. It has continuously needed to shift and change in order to meet the needs of an ever-evolving market, especially one that has become global and increasingly digitized. Today, it’s facing yet another revolution, necessitated by a new era of digital transformation […]. The post How integrated marketing and PR are redefining the modern workforce appeared first on Agility PR Solutions.

Survival Guide for Your PR Agency Internship

Barokas

For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. At first, the agency world may seem overwhelming. It requires a head-first plunge into multiple client accounts and many different tasks. But if you have a thick skin and determination, you can survive the overwhelm, and earn rapid professional growth in a variety of areas.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Financial PR—what it is and why it’s so important

Agility PR Solutions

Media in the financial world is far less forgiving than for other industries. There’s only one currency, and it’s literal currency, with everyone involved determined to get their hands on it. Corporations are particularly fervent in jostling for position in the grand game of speculation. Which stocks are heading down? Which are heading up? What […]. The post Financial PR—what it is and why it’s so important appeared first on Agility PR Solutions. Analysis Public Relations profession

Why It’s Important to Track Social Media Mentions

Critical Mention

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Users are statistically more likely to be captivated by mentions as opposed to posts directly on your social channels.

The AP Stylebook Updates Hyphen Usage

HMA Public Relations

The AP Stylebook is the one constant for those of us that make a living interacting with journalists. This handy guide helps us navigate through any grammatical questions to make sure everyone is on the same page. The post The AP Stylebook Updates Hyphen Usage appeared first on HMA Public Relations. Featured Public Relations

ICYMI: Bulldog’s top posts for August

Agility PR Solutions

It was the dog days of summer, and we had a pretty hot month, too! Eye-opening research reports went hand-in-hand with some terrific insights from Bulldog contributors to steer the ship in August, and even though we took a vacation week early in the month (our first “dark week” ever!), we still racked up some […]. The post ICYMI: Bulldog’s top posts for August appeared first on Agility PR Solutions. Public Relations content

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Ultimate PR Automation Toolkit

Prowly

Automation, it’s everywhere. Everyone’s talking about automating stuff. Marketing emails, sales follow-ups, code deployment, groceries delivery — the increasing speed of life inevitably pushes us to search for new ways to get things done faster. The post The Ultimate PR Automation Toolkit appeared first on Prowly Magazine. Magazine Public Relations PR automation

What Does Blood Have to Do With Internal Communication Strategy?

Waxing UnLyrical

Guest Post by Adam Kraus. Let’s talk about blood. Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. The basics are as follows (spoiler alert: I am very much not a medical doctor): The heart pumps blood. The vascular system (vessels, veins and arteries) carries the blood where it needs to go around the body. Obviously, the heart is an important organ (#truth). It’s most definitely a No.1

It’s time to call the Popeye’s tweet a huge social media win

Communications Conversations

ICYMI, another “Twitter war” broke out last week. This episode featured Chick-Fil-A, Popeye’s and the king of Twitter wars, Wendy’s. I’ve been a long-time skeptic of these Twitter battles, as I believe they add virtually nothing from a marketing/communications perspective. The only reason I can see to even pursue such a strategy is to drum up mainstream media coverage–and man, does that ever work (the media loves a good Twitter war–still in 2019!).

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What I Learned About Work from a Labor-less Labor Day Weekend

Konnect Agency

While I consider myself extremely lucky to do what I love and work alongside amazing people at our Los Angeles public relations agency, I also love a three-day weekend as much as the next person. In honor of Labor Day, I took the opportunity to do what any logical publicist would do – get as far out of the city as possible and go to a place with no cell phone reception. Yosemite seemed like the perfect location filled with wildlife and not a computer in sight.

Infographic: Your Google My Business checklist

PR Daily

You know you want to rank for local SEO and that your Google business profile is important, but you’re not sure where to start. Here are the steps you must take. By Ted Kitterman. How do you ensure local consumers can discover your products and services? It starts with creating an optimized Google My Business profile. . This infographic from Brafton shares the essential steps every organization should take to make sure they are discoverable to local patrons and would-be customers. .

3 Ways to Amplify Your PR Campaign

Flack Me

Category: Flack Me Summary: Merging established public relations techniques with SEO is essential in today’s digital media landscape. Try these approaches

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