Thu.Sep 05, 2019

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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

We’re hearing a lot about how automation and machine learning can make our lives easier , as well as how they may threaten our livelihoods in the future. Even in PR, an occupation that’s known as hard to scale and relatively labor-intensive, there are new opportunities to automate large parts of what we do. Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a resu

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When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another. Depending on the size and structure of your organization, this can be a challenge that leads to leadership strategizing ways by which they can add a security measure of ‘

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The Ultimate PR Automation Toolkit

Prowly

Automation, it’s everywhere. Everyone’s talking about automating stuff. Marketing emails, sales follow-ups, code deployment, groceries delivery — the increasing speed of life inevitably pushes us to search for new ways to get things done faster. The post The Ultimate PR Automation Toolkit appeared first on Prowly Magazine.

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You’re right, holiday promotions are getting earlier each year

NewsWhip

The way social media and stores are behaving, you’d think it was Halloween next week. No, you’re not imagining things, campaigns for holidays are in fact starting earlier each year, and we’ve got the data to prove it. We took a look at major holidays in the back half of the year to see how early promotions have historically started, and to get a better idea of just how bombarded we’ll be in the months to come.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How integrated marketing and PR are redefining the modern workforce

Agility PR Solutions

The workforce has been in a constant state of transformation ever since its inception. It has continuously needed to shift and change in order to meet the needs of an ever-evolving market, especially one that has become global and increasingly digitized. Today, it’s facing yet another revolution, necessitated by a new era of digital transformation […].

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Financial PR—what it is and why it’s so important

Agility PR Solutions

Media in the financial world is far less forgiving than for other industries. There’s only one currency, and it’s literal currency, with everyone involved determined to get their hands on it. Corporations are particularly fervent in jostling for position in the grand game of speculation. Which stocks are heading down? Which are heading up? What […].

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Why It’s Important to Track Social Media Mentions

Critical Mention

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Users are statistically more likely to be captivated by mentions as opposed to posts directly on your social channels.

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ICYMI: Bulldog’s top posts for August

Agility PR Solutions

It was the dog days of summer, and we had a pretty hot month, too! Eye-opening research reports went hand-in-hand with some terrific insights from Bulldog contributors to steer the ship in August, and even though we took a vacation week early in the month (our first “dark week” ever!), we still racked up some […]. The post ICYMI: Bulldog’s top posts for August appeared first on Agility PR Solutions.

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How to write quotes that sound more human

Muck Rack

How to write quotes that sound more human

Writing 110
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Does Blood Have to Do With Internal Communication Strategy?

Waxing UnLyrical

Guest Post by Adam Kraus. Let’s talk about blood. Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. The basics are as follows (spoiler alert: I am very much not a medical doctor): The heart pumps blood. The vascular system (vessels, veins and arteries) carries the blood where it needs to go around the body.

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The AP Stylebook Updates Hyphen Usage

HMA Public Relations

The AP Stylebook is the one constant for those of us that make a living interacting with journalists. This handy guide helps us navigate through any grammatical questions to make sure everyone is on the same page. The post The AP Stylebook Updates Hyphen Usage appeared first on HMA Public Relations.

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What I Learned About Work from a Labor-less Labor Day Weekend

Konnect Agency

While I consider myself extremely lucky to do what I love and work alongside amazing people at our Los Angeles public relations agency, I also love a three-day weekend as much as the next person. In honor of Labor Day, I took the opportunity to do what any logical publicist would do – get as far out of the city as possible and go to a place with no cell phone reception.

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It’s time to call the Popeye’s tweet a huge social media win

Communications Conversations

ICYMI, another “Twitter war” broke out last week. This episode featured Chick-Fil-A, Popeye’s and the king of Twitter wars, Wendy’s. I’ve been a long-time skeptic of these Twitter battles, as I believe they add virtually nothing from a marketing/communications perspective. The only reason I can see to even pursue such a strategy is to drum up mainstream media coverage–and man, does that ever work (the media loves a good Twitter war–still in 2019!).

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.