Mark My Words

SEPTEMBER 3, 2019

PRWeek. PRWeek has compiled a list of the best PR campaigns of the past 50 years, focusing on those that had the greatest impact, showed the most creativity and were the most influential on campaigning today. All had a prominent UK element; some were directly linked to an ad campaign, but had a strong earned-media component. Huge thanks to the industry experts we consulted – Jackie Elliot, Trevor Morris, Mark Borkowski, Dr Nicky Garsten and Peter Cunard.

Creativity 68

Creativity Industry Media 68

HMA Public Relations

SEPTEMBER 3, 2019

Recently, I have been taking a deeper look into what components create a successful influencer campaign, and a constant theme that I keep seeing is mega-influencers […] The post Mega-Influencers vs. Micro-Influencers appeared first on HMA Public Relations.

Publicity 40

Publicity Social Media Communications Media 40

Onclusive

SEPTEMBER 3, 2019

23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales. They adopted Onclusive’s PR Attribution to understand which content directly impacted the customer journey and key business outcomes, and then evolved their communication strategy based on the best performing messaging, initiatives, publications and reporters.

Case Study 285

Case Study Study Analytics Report 285

Prakkypedia

SEPTEMBER 3, 2019

Let me set the scene: Over the years I’ve seen many PR agencies launched and spruiked. Some of them stick around to be long-term and successful players, others fold or merge. I’ve also seen – particularly in Adelaide – established public relations agencies thrive over twenty years or more. I’m regularly amazed by the number of agencies serving the local market, many with their own specialities and niche.

Agency 109

Agency Web Local Social Media 109

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 3, 2019

As the days of brick-and-mortar retailers fall increasingly into the past, more and more businesses are turning their attention to setting up online. With an estimated 4.2 billion people hooked up to the internet, it’s no wonder business owners are choosing to invest in website design, SEO, and social media marketing over renting out a […]. The post Simple tips to have a good reputation as an online business appeared first on Agility PR Solutions.

Reputation 80

Reputation Retail SEO Social Media 80

Agility PR Solutions

SEPTEMBER 3, 2019

Co-working is the newest trend in both freelance and mainstream working. It is a form of office setting that allows people to work together within a common space, but not necessarily on the same project. The workers are primarily independent of each other, but they can always consult, inspire, and motivate each other when the […]. The post Workplace PR—5 reasons why co-working helps to increase productivity appeared first on Agility PR Solutions.

Trends 79

Trends Analysis Publicity 79

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. Facebook is pushing Groups now, as exhibited by the promotional videos like this.

Groups 68

Groups Brand Branding Facebook 68

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. Where does the time go? All of these posts are neatly organized under a tag called PR Tech Sum.

Analytics 67

Analytics Report Technology Pitching 67

Agility PR Solutions

SEPTEMBER 3, 2019

The post Corpcomms—and communicators—increasingly taking center stage at top companies appeared first on Agility PR Solutions.

Company 80

Company Communications Publicity 80

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Communications

Muck Rack

SEPTEMBER 3, 2019

Press release vs.

Pitching 134

Pitching 134

Solo PR Pro

SEPTEMBER 3, 2019

In this week's episode of That Solo Life what did we decide to cover? Not working! Solo PR Pros work hard – and we love it – but we also need our down time, time to decompress and recharge. It’s essential if we’re going to stay at the top of our game. The key to making the most of your guilty pleasures? Be mindful. It might take work and extra focus at first but be present throughout the whole experience.

Writing 45

Writing Communications Publicity 45