Tue.Sep 03, 2019

3 steps for protecting your organization from a crisis

PR Daily

It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics. Both Volkswagen and Enron have been on the receiving end of a public relations crisis.

Crisis 170

PRWeek has compiled a list of the best PR campaigns of the past 50 years,

Mark My Words

PRWeek. PRWeek has compiled a list of the best PR campaigns of the past 50 years, focusing on those that had the greatest impact, showed the most creativity and were the most influential on campaigning today. All had a prominent UK element; some were directly linked to an ad campaign, but had a strong earned-media component. Huge thanks to the industry experts we consulted – Jackie Elliot, Trevor Morris, Mark Borkowski, Dr Nicky Garsten and Peter Cunard. Read full article here: [link].

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Mega-Influencers vs. Micro-Influencers

HMA Public Relations

Recently, I have been taking a deeper look into what components create a successful influencer campaign, and a constant theme that I keep seeing is mega-influencers […] The post Mega-Influencers vs. Micro-Influencers appeared first on HMA Public Relations. PR and HMA PR Aristo Communications Autumn Jarrett HMA Public Relations mega-influencers micro-influencers Public Relations Global Network (PRGN) social media

How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study


23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How communicators can learn to speak ‘CEO’

PR Daily

It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders. PR pros have aspirations beyond broadcasting press releases to their media lists.

More Trending

Have you used compelling visuals to inspire audiences?

PR Daily

Share the videos and visual designs that were instrumental in achieving success for your organization or client. Enter PR Daily’s Video & Visual Awards by Nov. The post Have you used compelling visuals to inspire audiences? appeared first on PR Daily. PR Daily Awards

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Press release vs. email pitch: 500 journalists weigh in on their preference

Muck Rack

Press release vs. email pitch: 500 journalists weigh in on their preference

The right and wrong ways to approach workplace humor

PR Daily

Follow this guidance to engage employees with lighthearted content—instead of enraging them with inappropriate jokes. A bedrock rule of humor is, “Never explain a joke.”. As E.B. White wrote : “Explaining a joke is like dissecting a frog. You understand it better, but the frog dies in the process.”.

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. Where does the time go?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

Also: Hurricane Dorian looms off the East Coast, Popeyes becomes dangerously popular, and the U.K. pound drops over uncertain messaging. Good morning PR pros: Hurricane Dorian has weakened slightly but continues to threaten the Eastern Seaboard.

Viral 101

Simple tips to have a good reputation as an online business

Agility PR Solutions

As the days of brick-and-mortar retailers fall increasingly into the past, more and more businesses are turning their attention to setting up online. With an estimated 4.2

Must-Have Checklist: Digital Earned Media Strategies

Critical Mention

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web.

Corpcomms—and communicators—increasingly taking center stage at top companies

Agility PR Solutions

The post Corpcomms—and communicators—increasingly taking center stage at top companies appeared first on Agility PR Solutions. Public Relations profession

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Facebook’s pushing Groups, but how can brands really use them?

Communications Conversations

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities.

Workplace PR—5 reasons why co-working helps to increase productivity

Agility PR Solutions

Co-working is the newest trend in both freelance and mainstream working. It is a form of office setting that allows people to work together within a common space, but not necessarily on the same project.

Guilty Pleasures with the That Solo Life Podcast

Solo PR Pro

In this week's episode of That Solo Life what did we decide to cover? Not working! Solo PR Pros work hard – and we love it – but we also need our down time, time to decompress and recharge. It’s essential if we’re going to stay at the top of our game.

Infographic: How to escape content mediocrity

PR Daily

Writing, like any other task, requires practice. Here are some exercises and mindsets that can help you hone your craft and create better content. Anyone can write, but writing well requires lots of practice.