ImPRessions - Crenshaw Communications
DECEMBER 8, 2021
Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own level of preparation.
Prowly
DECEMBER 8, 2021
We all know that the best PR professionals are proactive planners, working from an umbrella strategy that makes every project and task on their calendar deliberate and goal-focused. With the year wrapping up, it’s time to strategize your PR game plan for 2022! One of the most powerful building blocks of a proactive strategy is […]. The post How to Create a 2022 PR Calendar With Your Team (w/ Template) appeared first on Prowly Magazine.
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Agility PR Solutions
DECEMBER 8, 2021
All businesses, regardless of industry or size, require sales to succeed. In the modern climate, growing sales requires all businesses to have a strong and well-established digital presence. By the end of 2021, it’s expected that e-commerce will contribute to more than $4.88 trillion in global sales. If you have not yet utilized digital marketing […].
Ishmael's Corner
DECEMBER 8, 2021
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When people talk about improving global PR, the discussion typically gravitates toward infrastructure or titles. But these are supporting pieces. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
DECEMBER 8, 2021
The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. Amid increased demand and sales that are on the rise, Hershey’s is once again the #1 category brand, followed by Ben […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
DECEMBER 8, 2021
Although nearly 80 percent of companies in a new survey have identified and adopted environmental performance goals beyond what regulations require, fewer than half measure their company’s performance against those goals—and in some cases are experiencing challenges implementing them, according to a new survey of top decision-makers by law firm Crowell & Moring.
Contently - Strategy
DECEMBER 8, 2021
When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. Within 18 months, we’d built a loyal audience of hundreds of thousands of marketers and an award-winning industry publication. Of course, things aren’t so easy nowadays—the competition is steeper. Audiences are splintered across more channels.
Agility PR Solutions
DECEMBER 8, 2021
Planning a trip this year? Airports look different—and not only because of mask mandates. Traveling was a stressful adventure even before the pandemic. Now, health concerns, behavior expectations, increased travelers, labor shortages, and constantly changing policies and norms have dramatically increased that stress. Travelers have many new questions they need answered before confidently booking those […].
Axia PR
DECEMBER 8, 2021
Cyberattacks cost the global economy close to 1 trillion dollars in 2020 , a number projected to rise to $10.5 trillion by 2025. According to the FBI Cyber Division, they received close to 4,000 cyberattack complaints daily at the start of the COVID-19 pandemic, a number likely associated with the fact that 71% of Americans were working from home at the time.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
DECEMBER 8, 2021
No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that? Learn how with Abbie Fink and Dr. Adrian McIntyre in this week's #CSOM.
Konnect Agency
DECEMBER 8, 2021
Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. In fact, in 2021, $153.7 billion in sales have come from social media and this is expected to grow to $229.6 billion by 2025. While the prospect of increasing sales through social media is appealing, it does take a lot of time and effort to be effective.
Muck Rack
DECEMBER 8, 2021
How Bollare uses Muck Rack to achieve PR goals
5W PR
DECEMBER 8, 2021
Currently, Instagram is one of the most popular social media platforms in the world, with over a billion active monthly users. Practically everyone, including their pets, and even businesses, are using the platform. While it used to be viewed as a platform for personal use, that’s no longer the case. These days, Instagram allows brands to appear more human to their audiences, showcase their products, recruit new talents, and inspire their audiences.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
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