Don’t Hang Up! PR Phone Pitching Isn’t Dead
ImPRessions - Crenshaw Communications
AUGUST 14, 2019
According to most people who work at PR agencies , especially tech firms, using the phone for media conversations is outdated. Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. PR pundits insist that phone calls will not earn you many friends, and at best it’s a waste of time. So how is it that most of the greatest earned media placements in my 20-year PR career have come from a connection I’ve made on the phone?
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