Wed.Aug 14, 2019

Don’t Hang Up! PR Phone Pitching Isn’t Dead

ImPRessions - Crenshaw Communications

According to most people who work at PR agencies , especially tech firms, using the phone for media conversations is outdated. Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone.

The Do’s and Don’ts Of Handling A PR Crisis

Flack's Revenge

This post is by David H. Lasker, Founder and CEO of News Exposure. . Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust.

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6 simple steps to craft a great speech

PR Daily

Start by identifying the purpose of your presentation. From there, tailor the talk for your audience, and keep it concise. Want to make a lasting impression on your audience with a vivid, memorable speech? Follow the steps below, and you’ll be ready to knock your next talk out of the park: 1.

Social media is having a bigger impact on bottom lines

Agility PR Solutions

Nearly 45 percent of people have increased their social media usage over the past six months, underscoring the importance of social in both our society and as a marketing channel.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How PR pros can tap Google Analytics for measurement

PR Daily

Metrics can be elusive, but there are ways to identify and sift the data you need so you can justify a bigger budget—and get more clout in the planning process. . Debate has long swirled around the measurability of public relations.

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30 jobs in the PR and marketing world

PR Daily

Which colleges in the U.S. offer the best value for the cost? Find out, and then check out our roundup of current job openings. Deciding which college to attend is one of life’s most important decisions. So many issues loom: Does it offer the program you’d like to study? Is the program any good?

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5 solid tips for promoting a podcast through Instagram

Agility PR Solutions

If you’re a business owner using podcasts and videos in your content marketing strategy, you should be using Instagram to promote your show. When it comes to a return on investment and online engagement, Instagram is one of the best social media platforms available (for the time being, at least).

International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft


As corporate vice president of communications at Microsoft , Frank X. Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. .

Want to reach consumers? Text them, says new mobile report

Agility PR Solutions

Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes. The firm’s new U.S.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Brands and Politics Part Two

HMA Public Relations

As I did my usual stalking of PR Daily, the HMA blog, social media and the PRGN blog, I came across a similar topic on each […] The post Brands and Politics Part Two appeared first on HMA Public Relations. Crisis Communications Featured HMA Public Relations Autumn Jarrett Brands and politics equinox SoulCycle

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Financial services PR—how consumers’ friends and family drive awareness for firms

Agility PR Solutions

The post Financial services PR—how consumers’ friends and family drive awareness for firms appeared first on Agility PR Solutions. Public Relations branding

Why the PESO model includes ‘paid’

PR Daily

PR pros have long eschewed the role of marketers, perhaps from a desire to maintain the editorial/advertising divide. However, modern agencies must do it all. Editor’s note: This is our first article in a series about the PESO model.

Use Case Studies to Boost Your Marketing

David PR Group

So much of today’s marketing is unoriginal and gray. Lots of websites look alike, many folks are blogging about the same topics (except me), and each day it becomes harder and harder to showcase your business creatively. Today, I want to suggest beefing up your use of case studies in your marketing. Here’s why: A case study offers a glimpse into how your company operates and shows a prospective customer what you do, what the results can be and how you treat your clients.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Barstool Sports founder’s anti-union rant, Philly and VW ads banned in the UK, and Kohl’s partners with Facebook to reach millennials

PR Daily

Also: Top obstacles for social media marketers, Swarovski apologizes to Chinese consumers, and Dunkin’ gets ahead of Starbucks (and the autumn) with a pumpkin-palooza.

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Discussing Tech Communications in a Tumultuous World

The Hoffman Agency

It might be considered an understatement to say that we’re living in a time of unprecedented political, economic and social change, not a small amount of which is influenced by the fourth pillar in a PEST analysis : technology.