Thu.Jul 25, 2019

12 ways to produce a killer press release

PR Daily

Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news. You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story.

Could a crisis be the best thing to happen to your business?

Agility PR Solutions

Did you know the Chinese word for “crisis” is made up of two characters—one representing threat and the other representing opportunity? This is worth remembering because every crisis, no matter how serious, allows a business the opportunity to enhance its reputation.

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How to grab readers with a compelling opening line

PR Daily

Journalists use a powerful first sentence to pique interest. Use that same technique to engage your audience—internal or external—and keep them scrolling, all the way to your call to action. Many writers lose their readers right away with one glaring misstep: a lifeless first sentence.

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How PR can increase your web presence

Agility PR Solutions

Public relations is not just the domain of the rich and famous. PR is also essential to businesses large and small, though the work of industry experts is often misunderstood by small business owners.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Infographic: How to be better at delegating

PR Daily

As a leader, you can’t handle every task, so it’s important to empower your team to do crucial work without you. Here are some tips to help you manage this workplace interaction. According to an infographic from Headway Capital , fewer than 15% of managers think they delegate enough.

More Trending

How do you deal with workplace dabblers and kibitzers?

PR Daily

A curt ‘Howza ’bout I do my job and you do yours?’ solves nothing. Instead, demonstrate your mastery over material and messaging, and set up a workflow protocol for all to follow. Communication professionals are subjected to landfills’ worth of unsolicited feedback.

Measuring PR value: Bigger isn’t always better

Muck Rack

Measuring PR value: Bigger isn’t always better

Takeaways from Ronan Farrow for building your personal brand

PR Daily

Communicators can derive key career lessons from the award-winning New Yorker writer. Consider these three essentials. Ronan Farrow’s lighting-in-a-bottle rise to journalistic prominence holds lessons for communicators.

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Boeing: Unhealthy Leadership Leads to Crisis Mismanagement

PR News

[Editor’s Note: This post describes two crises, both of which resulted in fatalities. In only one case, were jobs lost as a result.] At Flowery Branch, GA, about one hour’s drive from Atlanta, DJ Durkin is watching the Atlanta Falcons football team train.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Nissan to cut 12,500 jobs, DoorDash reverses tipping policy, and Amazon deletes incendiary tweet

PR Daily

Also: Interview lessons from Mueller’s testimony, KFC boosts engagement with a weird gift, key ways digital media is thriving, and how PR pros can lead the fight for transparency online.

How to write an article that will be picked up by a journalist

Public Relations Sydney

Attracting the attention of a journalist with a gripping article is a critical step toward getting your content published. Articles provide a compelling format to communicate your personal or organisational brand, expertise and services.

Don’t miss this week’s Nonprofit Awards late deadline

PR Daily

This is it, folks: Friday, July 26, is your last chance to earn recognition for your powerful campaigns, partnerships and creative PR content. We’re not messing around this time. The post Don’t miss this week’s Nonprofit Awards late deadline appeared first on PR Daily. PR Daily Awards

PR stakeholders—closing gaps in reporting of environmental, social and governance issues

Agility PR Solutions

Why I choose to shop local (and you should to)

HMA Public Relations

Supporting your local communities with your time and money can have a big impact on economic development. When buying local, you’re circulating money back into your […] The post Why I choose to shop local (and you should to) appeared first on HMA Public Relations. Featured economic development farmers markets HMA Public Relations Marissa Baker shop local

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The Border Wall of Mediocrity: How Most B2B Business Fail Online

Doctor Spin

The idea of long tail content creation is a beautiful one. An online bookstore with millions of titles in various demand will outcompete a physical store with “only” thousands of popular books.

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