Wed.Oct 17, 2018

A Simple Trick to Personalizing Your Pitches on a Tight Deadline

PRSay

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. But your boss or client keeps pushing you to bombard many more contacts with generic outreach.

Should communicators work to eradicate offensive speech?

PR Daily

As communications professionals, we love language and generally have a marvelous way with words. This helps us understand when not to use particular words and phrases. As a deaf PR professional, I’m already hyper-aware of the use of language around disability.

USA Gymnastics’ Errors Form a Primer in Crisis Mismanagement

PR News

With so many examples of how not to navigate crises in the news, you’d think more brands and organizations would know the basics of managing them. While many do, the outlier that fails to be transparent, communicate clearly with stakeholders and think deeply about the court of public opinion often produces a tone-deaf response. In turn… Continued. The post USA Gymnastics’ Errors Form a Primer in Crisis Mismanagement appeared first on PR News Blog.

3 Lessons Fractl Learned From Creating and Promoting Holiday Content

Buzzstream

What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Facebook denies it knowingly inflated video-viewing metrics

PR Daily

Quantifying the reach of video has incited a war of words—including a lawsuit that’s putting another ding in Facebook’s reputation. Executives at the social media behemoth vehemently deny allegations that it misled users and knowingly hid data about the efficacy of video ads on the platform.

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How comms pros can improve user experience with gamification

Agility PR Solutions

We love games. Sports, video games, board games, trivia games—we can’t get enough of them. Often we think of games as a distraction, but games can be used for more than just entertainment. We can learn, teach, and grow from gamification. Gamification is nothing new.

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3 tips to ensure your new customers trust you

Agility PR Solutions

Today, new customers are always going to be wary of your business—at first. This isn’t your fault, and it isn’t a result of the work that you’ve done in the past or the values that you hold. Quite simply, what with all choice they’re bombarded with day in, day out, and because of all the […].

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Study: Email favored for personalization, but ROI metrics are elusive

PR Daily

Email reigns as the go-to personalization tool, especially in North America. The problem, though, is ROI metrics.

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Forget Big Data—“Fast Data” is the new black for retail marketers

Agility PR Solutions

By 2025, it is estimated that enterprises will experience a 50-fold increase in the amount of data they will need to manage.

There’s still time to enter Ragan’s 2018 PR Daily Awards

PR Daily

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Media trust crisis—new survey explores consumers’ faith in various news outlets

Agility PR Solutions

The average percentage of respondents who rated news sources as trustworthy or very trustworthy in a new survey from consumer intelligence org Simmons Research was just 40 percent—a clear sign the news media is in crisis. The firm recently released its News Media Trust Index, a trustworthiness ranking of 38 of the largest and well-known […]. The post Media trust crisis—new survey explores consumers’ faith in various news outlets appeared first on Agility PR Solutions.

Walmart chief promises investors change and ‘inventing’

PR Daily

Amid jargon, numbers and a challenge to rethink its image, Walmart told investors how it’ll compete against e-commerce competitors and a rocky retail landscape. During its annual investor meeting, Walmart delivered a lowered sales growth forecast and operating income decline.

Golden Drum: Is Content More Important Than Technology?

Prowly

Technology is there to serve the body and not to confuse the brain or take its role. Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director. The post Golden Drum: Is Content More Important Than Technology?

The Real Reason Customers Invest

HMA Public Relations

This past weekend, one of the University of Alabama’s best known traditions was brought back to life after it was nixed a few years ago following […]. The post The Real Reason Customers Invest appeared first on HMA Public Relations.

Preparing your crisis strategy for 2019

TrendKite

What you need before you need it: Preparing your crisis strategy for 2019, with TrendKite

30 jobs in the PR and marketing world

PR Daily

Living in an entertainment-filled city is no fun when a major chunk of your salary goes toward rent. Earning a high wage doesn’t necessarily mean you’ll be living a lavish life, either. BusinessStudent.com. released a study, “ The Places in America Where All Your Salary Goes to Rent ,” to help those in business-related fields find the careers and locations best suited to them financially. The report acknowledges that “business” is a broad term. Lemonade stands? Pop-up taxidermy salons, maybe?).

Platinum

Greenbanana PR

What is platinum? Platinum has been called “white gold”; its name derives from the Spanish platino, meaning “little silver” Platinum is special – in chemical properties, colour and symbolism. Platinum is the name of a new book – more on that below. The alchemical symbol for Platinum connects those of silver (moon) and gold (sun). … Continue reading Platinum.

How Content Marketing Builds Trust

Flack Me

Category: Flack Me Summary: Modern market forces have resulted in an unprecedented loss of trust for institutions and businesses