Fri.Sep 29, 2017

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10 Reasons to Target the Latino Market

Business Wire

Every year during Hispanic Heritage Month (September 15-October 15) we recognize the contributions made and the presence of Hispanics in the U.S. However, your PR and marketing efforts should not be focused around this one month celebration but instead should continue year round.

Marketing 150
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After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? When it revealed it had sold about $100,000 in targeted ads to a shady Kremlin-funded organization bent on reaching U.S. voters, I was initially skeptical about any real impact on Facebook’s reputation or its business.

Facebook 157
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5 Ways to Boost the Open Rates of Your Email Campaigns

Prowly

Open rates have long been the primary metric for measuring the effectiveness of email marketing campaigns. This comes as no surprise since they hold the key to discovering what engages your subscribers and what doesn’t. The post 5 Ways to Boost the Open Rates of Your Email Campaigns appeared first on Prowly Magazine.

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How To Get Your Crisis Communications Right The First Time

Melissa Agnes

It has taken Equifax several attempts (and CEO’s) to get their crisis communications right, following the massive data breach that has impacted more than 143 million people. What do I mean by “right”, you ask? I mean everything from their tone of care and concern, to admitting their need for improvement, to answering key stakeholder questions and concerns.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Truth and the Code

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics

Ethics 113

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Consumer Corner: No Client News? 4 Ways to Maintain a Reporter Relationship During a News Lull

Shift Communications

In life, you never want to be that person. That person that only reaches out when they need something, and never returns the favor. That person that only talks about themselves, and forgets to ask how the other person is doing. We all know that person and they’re the worst. So, as a public relations professional, why would you ever want to be that person with a media reporter?

Report 87
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Ministry of Social Affairs and Employment choses PressPage to communicate with the whole country

Presspage

This mission requires communications excellence as it involves many stakeholders divided over numerous channels. In order to streamline their digital communications and gain better insights to metrics, PressPage has been chosen as the platform of choice. The Dutch Ministry of Social Affairs and Employment has a clear mandate: to foster a socially and economically vigorous position for the Netherlands in Europe, with work and income security for everyone.

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May re-branded could yet disrupt Labour’s momentum

Mark My Words

As the artificial mist from its post-conference grime party settles Labour’s proximity to power hasn’t seemed this real in ages. This is a remarkable turnaround for a party that only last year seemed utterly divided between the doldrums of the conference centre and the radical energy of the Momentum fringe events. How can the Tories under Maybot possibly compete?

Brand 60
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#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. We were proud to feature the following special guests: Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors; Barbara Bassi , a PR measurement consultant at BBConsulting, AMEC Board Member, and AMEC European Chapter Chair; Johna Burke , Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship a

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Paid Media Woes Create Ripe Opportunity for Earned Media

Beyond PR

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. It’s hard to draw correlations between vanity metrics like share of voice with business outcomes like shopping cart conversion and demand generation. This has resulted in it receiving a backseat to paid media in most corporate budgets.

Media 57
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#FunFactFriday – October

HMA Public Relations

Everyone's favorite month is right around the corner so to add to the excitement, Bre has put together a special #FunFactFriday blog post, October style! [Click below for more]. The post #FunFactFriday – October appeared first on HMA Public Relations.

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4 golden rules for working with bloggers

Axia PR

How to maximize your partnerships with bloggers. Bloggers are the moving force of marketing. They spread the word about your brand and increase your traffic and leads. Long-term partnerships with bloggers will help you grow your business. How do you work with bloggers? What are the steps for success?

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You can still do a lot with 140 characters

Steve Barrett on PR

Twitter is testing an extension of its character limit to 280 but this week continued to demonstrate the massive power of the existing platform, whether it is President Trump or Russian operatives trying to influence the national agenda.

Twitter 77
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.