Cision

APRIL 14, 2017

The best way to get your story the coverage it deserves is by targeting the right influencers. With a media database of more than 1.6 million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. (thanks G2Crowd!) At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influe

Media 231

Media Pitching Social Media Instagram 231

ImPRessions - Crenshaw Communications

APRIL 14, 2017

Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” This is the process of avoiding mutual interference, or outright hazards, among systems under the control of one’s own sides.

How To 136

How To Case Study Meeting Examples 136

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story.

Reputation 177

Reputation Measurement Exercises Pitching 177

PRSay

APRIL 14, 2017

In the spring of 2010, I was working in a mid-level PR job at a company that I loved. While I had a lot of good on-the-job experience, there were several times I wished I had more knowledge. I wanted something that would give me the extra training and credibility that others in my field might not have. I had heard of the APR certification through my PRSA membership.

Nonprofit 92

Nonprofit Local Training Study 92

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

APRIL 14, 2017

Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based on share price and volume juxtaposed against some activity calculated with a painful equation built on old data i.e. “earning share price from 2002 to 2008 and the impact of XYZ.” More frustrating to me is that the results are, well, academic.

Corporate 120

Corporate Conference Study Analysis 120

Steve Barrett on PR

APRIL 14, 2017

The last seven days goes to show just how important wise PR counsel is for every modern enterprise in maintaining reputation and mitigating risk.

Enterprise 73

Enterprise Reputation 73

Beyond PR

APRIL 14, 2017

The best way to get your story the coverage it deserves is by targeting the right influencers. With a media database of more than 1.6 million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. (thanks G2Crowd!) At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influe

Media 45

Media Pitching Social Media Instagram 45

Mark My Words

APRIL 14, 2017

Cometh the PR crisis, cometh the troll. In the past week we’ve had an Easter bumper pack of public relations blunders for the twitterati to sink their teeth into. The mother of all has been the United Airlines fiasco which saw a passenger “re-accommodated” in a “de-planed situation” after he refused to be “auto-volunteered” off an overbooked flight.

Corporate 60

Corporate Airlines Leadership Chemicals 60

Beyond PR

APRIL 14, 2017

Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based on share price and volume juxtaposed against some activity calculated with a painful equation built on old data i.e. “earning share price from 2002 to 2008 and the impact of XYZ.” More frustrating to me is the results are, well, academic.

Conference 40

Conference Study Corporate Analysis 40

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