Ishmael's Corner

AUGUST 5, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. With that as the backdrop, I thought it was worth dusting off a post from a few.more.

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Google Communications Storytelling Government 78

Critical Mention

AUGUST 5, 2018

In the PR world, connections are crucial. And what better place to make those connections than on Twitter? If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world. Heather West. @westlevyPR. Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out.

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Twitter Radio Social Media Print 77

Agility PR Solutions

AUGUST 5, 2018

While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals tend to focus on the particular media outlet in which our clients have been featured, its readership and/or viewership, how […].

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Measurement Media Analysis Publicity 74

Agility PR Solutions

AUGUST 5, 2018

An epidemic of inauthentic products may be consuming the mindset of today’s American consumers, according to a recent Harris Poll on behalf of DNA-based authentication firm Applied DNA Sciences—roughly four in five Americans (79 percent) are concerned that products they purchase, which they expect to be high quality, could be made using low quality materials. […].

Brand 60

Brand Branding Consumer Marketing 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 5, 2018

New research from authority marketing specialists Advantage|ForbesBooks explores the under-examined concept of the Adaptability Quotient (AQ), and its pressing role in the life—or death—of a business. The study unpacks the importance of adaptability in today’s turbulent market and shows business leaders how raising their AQ effectively secures future business growth.

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Corporate Study Report Marketing 60