Agility PR Solutions

SEPTEMBER 29, 2019

As influencer marketing (IM) continues to gain traction in comms strategy—and as authenticity continues to be a key challenge for influencer campaigns—new research from IM service Takumi explores the Instagram IM industry’s dynamics in a study of over 4,000 consumers, marketers and influencers across the UK, U.S., and Germany. The report, Trust, Transactions and Trendsetters: […].

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Agility PR Solutions

SEPTEMBER 29, 2019

A business that doesn’t implement a content marketing plan is walking on thin ice. Whether they succeed or fail, it’s all just a matter of luck. The worst thing is, you risk all your efforts going to waste. According to a 2018 B2B content marketing research conducted by the Content Marketing Institute and MarketingProfs, 63 […]. The post How to create your content marketing plan in 5 steps appeared first on Agility PR Solutions.

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Agility PR Solutions

SEPTEMBER 29, 2019

The corporate communications world and the events industry are intertwined. You cannot succeed in business today without investing substantially in event planning, management, and execution. That’s why the events industry is growing unbelievably fast all around the world. But how is this industry being impacted by technology? 1. Mobile ticketing has brought more convenience and […].

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Technology Industry Mobile Corporate 66

Agility PR Solutions

SEPTEMBER 29, 2019

High-quality data empowers marketers to effectively understand and influence shoppers at the right moment, while also demonstrating accountability for their spend. New research from marketing measurement firm Marketing Evolution shows that marketers rely on high-quality data for fueling successful marketing initiatives, but they struggle to achieve it—while 82 percent of organizations place a high priority […].

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Data Marketing Media Measurement 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.