Sun.May 23, 2021

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WOM growth by industry sector as US looks forward to a post-pandemic future

Agility PR Solutions

Our last blog talked about America’s changing brand buzz since Covid-19, noting that WOM levels held steady during COVID-19 era, with certain categories gaining momentum during the pandemic. Now, Engagement Labs takes a closer look at the brands that have the greatest WOM strength as we prepare to enter the summer months, with hopes and dreams […].

Industry 148
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Brand loyalty is now up for grabs as consumer trust wanes in traditional institutions

Agility PR Solutions

As consumers lose trust in governments and the media, they are redirecting their trust to other entities—yielding an unprecedented opportunity for businesses to boost trust across their stakeholder ecosystem, according to Forrester’s new Trust Imperative research. A slew of corporate and governmental scandals and an influx of misinformation have destabilized the public’s trust in many traditional institutions.

Consumer 113
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PR lessons for dealing with media you probably never learned in communications schools

Agility PR Solutions

There’s an old adage among military men: Once the battle begins, much of the preparations are useless. The same is true in our business, as PR practitioners are aware. Often, the detailed crafted program does not satisfy the client—and even if it does, results are often scanty. What I have done in such situations, unlike […]. The post PR lessons for dealing with media you probably never learned in communications schools appeared first on Agility PR Solutions.

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Press Moves – Week of May 24

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News Media Associated Press: Amanda Barrett (@amandab1201) has taken on a wider remit for digital content and audience growth. Financial Post: Stephanie Hughes (@stephhughes95) has been named Reporter. Los Angeles Times: […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 ways to improve your post-COVID brand reputation

Agility PR Solutions

Businesses are desperate to recover and move on from the pandemic, but consumer confidence is low, so it has never been more important to have a positive reputation for your brand. Trust is hugely important in the current marketplace, so you need to be doing all that you can to improve your brand reputation and […]. The post 5 ways to improve your post-COVID brand reputation appeared first on Agility PR Solutions.