Deirdre Breakenridge
NOVEMBER 27, 2018
A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching. I’ve often said that leadership involves two choices: Your choice to be a leader, not a practitioner, not a manager, and not just a senior vice president, but to build trust with, motivate, and inspire one’s followers. And your followers’ choice to follow you…or not.
Ronn Torossian
NOVEMBER 27, 2018
This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […].
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Melissa Agnes
NOVEMBER 27, 2018
Each month I answer questions from real people doing real work in–or learning about–crisis readiness. This month’s question comes from Natalia who asked me some core questions that pertain to crisis management and crisis readiness, such as: “What is crisis management and what does it mean to be a crisis management professional?” “What are some of the most common mistakes organizations make in the midst of crises and issues?
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Business and tech media in particular have an ongoing appetite for research, studies and surveys.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
NOVEMBER 27, 2018
Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. Bospar’s Curtis Sparrer has received the highest honor in the individual categories—PR Star of 2018. SourceCode Communications have received the highest honor in the agency categories—Best PR Agency […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
NOVEMBER 27, 2018
The face of marketing has changed over the last few decades as new marketing channels have emerged. To enhance your brand visibility and build a credible reputation, it is important to keep up with the changing trends in the marketing arena. The post Email is the Supreme Marketing Channel – Then, Now and Forever appeared first on Prowly Magazine.
5W PR
NOVEMBER 27, 2018
Power Up Your PR This Holiday Season. The Holiday Season, it’s the “most wonderful time of the year” and a tremendous opportunity to amplify your public relations connections and opportunities. Here are a few timely reminders to help you make the most out of this holiday season. Keep the Content Coming. For many reasons this time of year, people are tempted to back off their proactive PR communication.
Agility PR Solutions
NOVEMBER 27, 2018
Business communicators are scaling and optimizing their content marketing strategies, finding even more ways to make it valuable and effective for strengthening brand positioning, building engagement and generating qualified leads. New research from Informa Engage, which connects marketers with B2B decision makers, recently unveiled its second annual B2B Marketing Trends Report, revealing content amplification strategies, marketing […].
Muck Rack
NOVEMBER 27, 2018
How to pitch podcasts: 4 tips for success
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
NOVEMBER 27, 2018
Data-driven marketing tech company Zeta Global and market research advisory firm The Relevancy Group have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors—providing up-to-the-minute feedback on consumer shopping attitudes for holiday 2018. “The key for marketers this season is to use all of the data they […].
Sword and the Script
NOVEMBER 27, 2018
He gets straight to the point. That was my observation when he served a panelist on marketing panel I put together and moderated last June on the role of modern marketing. His succinct perspective is refreshing in this era marketing where everyone, including me, seems to have something long to say. So, I invited him back as the 34 th interviewee for this Q&A series.
Agility PR Solutions
NOVEMBER 27, 2018
The level of distrust in the media levied by the current administration is clearly filtering to the consumer level—but it is also impacting media buying and content placement goals throughout government. According to new research from business intelligence and research firm Market Connections, how much confidence federal government decision-makers and influencers have in the news […].
Presspage
NOVEMBER 27, 2018
Great stories deserve an audience, but as a PR team it’s tough finding the right people to reach out to. This is why we’re excited to announce the latest update to our platform - the integration of the Agility media database. What is the Media Database? The media database is a list of over 800,000 journalists, bloggers, influencers and other media contacts who have opted-in to the database.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
NOVEMBER 27, 2018
The “retail renaissance” continued its momentum this Thanksgiving Weekend, according to a new report from the International Council of Shopping Centers (ICSC), which found that an estimated 151 million people visited a mall or shopping center over the weekend. As consumers hunt for the best deals of the season, ICSC’s Thanksgiving Weekend Consumer Survey found […].
PR in High Definition
NOVEMBER 27, 2018
In the last decade, the growth of digital channels has profoundly changed the world of work, and this change has created a demand for a range of experts in a whole host of niche areas. As comms professionals, we have seen this demand affect our industry and, as a result, the skills required of a PR person are changing rapidly. The question — will the future of the PR industry require specialists or generalists?
HMA Public Relations
NOVEMBER 27, 2018
Mike Pierce, known as “Antarctic Mike,” was one of the first to run the Antarctic Ice Marathon. He later became the first American to run the Antarctic 100k, a 62-mile jaunt on an ice shelf 600 miles from the South Pole. Click to read Scott’s recap of Pierce’s recent speech at an Accelerent breakfast. The post Importance of telling your stories appeared first on HMA Public Relations.
PR in High Definition
NOVEMBER 27, 2018
No matter how successful, any business can be struck down in minutes – Warren Buffett warned us all about that. Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Solo PR Pro
NOVEMBER 27, 2018
In a few short weeks, we will be blowing noise makers and singing “Auld Lang Syne” as we close out another year. Before this year becomes a Facebook memory, there are five things you can do to set the table for your business success in the new year. Secret ingredients and sprinkles on top. Add things to your business that will deliver value. Can you expand your service offerings or add a team member (employee or subcontractor) to open up more opportunities?
PR in High Definition
NOVEMBER 27, 2018
I can’t keep count of the amount of times I’ve seen an old Tweet or Facebook post that has made me really cringe! I still regularly use apps like Timehop that remind me what I posted to social media this time last year, two years ago, three years ago, etc and I always hope for some good memories, but I often see the nonsense I posted about eating twelve donuts or skipping around the flat listening to The Beatles.
PR Fuel
NOVEMBER 27, 2018
Make Every Day Feel Like Customer Appreciation Day. Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. If done right, though, even if they think that’s what you’re doing, they’ll still feel like you’re not taking them for granted. They feel special whether they want to or not. .
PR in High Definition
NOVEMBER 27, 2018
For a while now, Domino’s has been regarded as a pretty forward-looking tech company, but this is a particularly nice application of its tech. The brand has set up a number of pre-set rule integrations with IFTT (If This Then That) allowing users to set up rules for pizza ordering – so if it snows, rains, or you get a particularly good running time / cycling time on a pre-set route, IFTTT (or rather IFTTD) can automatically order a pre-set pizza, no ‘user intervention’ necessary.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Contently - Strategy
NOVEMBER 27, 2018
Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. Doing that successfully requires melding together some moving parts.
Stephen Waddington
NOVEMBER 27, 2018
An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. The ICCO World PR Report has polled agency heads and senior communications professionals worldwide each year for the past five years. There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1 Optimism on growth We live it volatile and uncertain times
Inbound PR
NOVEMBER 27, 2018
I often get asked two questions: How did you manage to build your own brand? What makes companies stand out in a blue ocean? To both of these questions, the answer in its simplest form is value. I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, buil
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