Tue.Nov 27, 2018

Are You Being A Leadership Role Model?

PR Expanded

A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching.

The Consumer PR of First Impressions

Ronn Torossian

This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal.

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Why you shouldn’t trust your instincts in a crisis

PR Daily

Under the pressure of a crisis, how a company responds is almost always the same: a knee-jerk response that tells their side of the story.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Crisis Ready Q&A: Discussing The Core Essentials Of Crisis Management

Melissa Agnes

Each month I answer questions from real people doing real work in–or learning about–crisis readiness.

More Trending

5 great video formats to inform and enlighten

PR Daily

Whether you want to demonstrate a technical process for an online class or teach Grandma how to use email, a video can help do the job. The key is choosing and making the right type of video for the task.

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The Biggest Barrier Between PR and Creativity Is …

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent).

Why your client can handle the truth

PR Daily

Are you afraid of your clients? Most people's knee-jerk answer to that question would likely be “no.” However, if you were to reframe the question, the answer might be different. Are you afraid of telling your clients the truth?

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Generating meaningful results with B2B content marketing—3 trends for 2019

Agility PR Solutions

Business communicators are scaling and optimizing their content marketing strategies, finding even more ways to make it valuable and effective for strengthening brand positioning, building engagement and generating qualified leads.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Your video and design work deserves accolades

PR Daily

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Consumer holiday attitudes and marketing behaviors—what’s working in 2018?

Agility PR Solutions

Data-driven marketing tech company Zeta Global and market research advisory firm The Relevancy Group have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors—providing up-to-the-minute feedback on consumer shopping attitudes for holiday 2018.

Cutting Through the Noise, Amplifying CX and Listening to Customers; Off Script No. 34: Mike Mitchell of Listen360

Sword and the Script

He gets straight to the point. That was my observation when he served a panelist on marketing panel I put together and moderated last June on the role of modern marketing. His succinct perspective is refreshing in this era marketing where everyone, including me, seems to have something long to say.

How to pitch podcasts: 4 tips for success

Muck Rack

How to pitch podcasts: 4 tips for success

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Federal marketers’ challenges in a media-distrusting government

Agility PR Solutions

The level of distrust in the media levied by the current administration is clearly filtering to the consumer level—but it is also impacting media buying and content placement goals throughout government.

Boost Brand Awareness and Increase Sales with National Holidays


Power Up Your PR This Holiday Season. The Holiday Season, it’s the “most wonderful time of the year” and a tremendous opportunity to amplify your public relations connections and opportunities. Here are a few timely reminders to help you make the most out of this holiday season.

Black Friday delivers—strong results supercharge the 2018 holiday shopping season

Agility PR Solutions

The “retail renaissance” continued its momentum this Thanksgiving Weekend, according to a new report from the International Council of Shopping Centers (ICSC), which found that an estimated 151 million people visited a mall or shopping center over the weekend.

8 lessons from the ICCO World PR Report

Stephen Waddington

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. The ICCO World PR Report has polled agency heads and senior communications professionals worldwide each year for the past five years. There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1

How to Create Your Content Strategy From Scratch

Contently - Strategy

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business.

Email is the Supreme Marketing Channel – Then, Now and Forever


The face of marketing has changed over the last few decades as new marketing channels have emerged. To enhance your brand visibility and build a credible reputation, it is important to keep up with the changing trends in the marketing arena.

5 Tips to Set the Table for Success in the New Year

Solo PR Pro

In a few short weeks, we will be blowing noise makers and singing “Auld Lang Syne” as we close out another year. Before this year becomes a Facebook memory, there are five things you can do to set the table for your business success in the new year. Secret ingredients and sprinkles on top.

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Importance of telling your stories

HMA Public Relations

Mike Pierce, known as “Antarctic Mike,” was one of the first to run the Antarctic Ice Marathon. He later became the first American to run the Antarctic 100k, a 62-mile jaunt on an ice shelf 600 miles from the South Pole.

Reputation reinstatement – How to fix a slipped halo

PR in High Definition

No matter how successful, any business can be struck down in minutes – Warren Buffett warned us all about that. Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation.

More About Customers – Love On ‘Em, Talk To ‘Em

PR Fuel

Make Every Day Feel Like Customer Appreciation Day. Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff.

Tool of the Month: Feedfilter

PR in High Definition

I can’t keep count of the amount of times I’ve seen an old Tweet or Facebook post that has made me really cringe!

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TrendKite customers give back on #GivingTuesday


To celebrate #GivingTuesday, we want to highlight some of the amazing work TrendKite customers are doing to give back, today and every day


And Finally … If this then Domino’s

PR in High Definition

For a while now, Domino’s has been regarded as a pretty forward-looking tech company, but this is a particularly nice application of its tech.

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PressPage integrates media database with 800,000+ journalists and influencers


Great stories deserve an audience, but as a PR team it’s tough finding the right people to reach out to. This is why we’re excited to announce the latest update to our platform - the integration of the Agility media database. What is the Media Database?

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Instagram Story: Brainstorm

Doctor Spin

Lifehacking Personal Development creative thinking instagram story life design

Generalists vs Specialists – How to strike a balance

PR in High Definition

In the last decade, the growth of digital channels has profoundly changed the world of work, and this change has created a demand for a range of experts in a whole host of niche areas. As comms professionals, we have seen this demand affect our industry and, as a result, the skills required of a PR person are changing rapidly. The question — will the future of the PR industry require specialists or generalists? — has been asked thousands of times and has produced a multitude of answers.

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Infographic: How to give and receive criticism

PR Daily

Honest feedback is essential for a PR team. To ensure your messaging is hitting home with its intended audience—and to avoid potential costly missteps—your team must be able to take criticism. Writers must be willing to rework ill-advised phrases. Videographers must sometimes cut beloved clips.

Dictionary.com names ‘misinformation’ word of the year

PR Daily

Dictionary.com is doing its part to stop the spread of fake news with its top word of 2018. On Monday, Dictionary.com tweeted: The truth is, the #WordOfTheYear2018 is misinformation. Because words matter. link]. Dictionary.com (@Dictionarycom) November 26, 2018.