Sun.Nov 18, 2018

Six Ways Psychology Can Help With Marketing

Ronn Torossian

Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so.

10 biggest content marketing trends for 2019

Agility PR Solutions

The world of content marketing is changing rapidly. There are new technologies and tools discovered every day. Creative thinkers find more advanced ways to generate compelling material.

Trends 148

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Interview with PR Influencer Sarah Evans

Critical Mention

In the PR business for over 12 years, Sarah Evans began her career as a consultant for names like Walmart, PayPal and Cisco then ultimately built her company Sevans Strategy from the ground up.

‘Black November’ is the new holiday shopping season

Agility PR Solutions

Strong consumer confidence and low unemployment have combined to produce a 5 percent increase in anticipated holiday spending, according to brand loyalty and consumer engagement research consultancy Brand Keys’ annual survey of 11,625 shoppers for an average spend of $985 per household.

Survey 102

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

A Behind-the-curtain Look at EE Times’ Bigger Picture

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Jaime Hamilton, Account Coordinator For EE Times, the days of thinking small are over. Marked by an October 1 relaunch, the publication embarked down a new path that combines an aesthetic upgrade with fortified substance — all-encompassed by a new mantra: Think Big. “We, We, as editors, were trained to think small as our.more.

Five Tips For a Killer Call To Action


Call To Action, or CTA, is a key part of your marketing strategy – it’s the part where you tell your target audience what action they should take after arriving at your landing page or reading through your blog post.