Mon.Nov 21, 2022

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Tips for Sharing Your News This Holiday Season | Business Wire Blog

Business Wire

Everything starts to wind down at the end of the year. It may not seem like an ideal time to share your organization's news, but we live in a world with a 24-hour news cycle. That means there are always reporters looking for new stories, and there are always announcements to share.

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Using social media to boost brand awareness

Ronn Torossian

Social media helps a brand to create trust with its potential customers, it has become the place that customers visit to learn about brands. Not only that, social media also helps brands to connect with customers wherever they are. They help to give a brand its voice by organically distributing content. Given below are ways […]. The post Using social media to boost brand awareness appeared first on.

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PR Tips For Nailing Your Next Business Presentation

ImPRessions - Crenshaw Communications

Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience. It typically requires advance preparation, teamwork, and, ideally, collaboration with the target(s). Here are some tips on creating and delivering business presentations based on PR agency experience.

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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR Tips For Nailing Your Next Business Presentation

ImPRessions - Crenshaw Communications

Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience. It typically requires advance preparation, teamwork, and, ideally, collaboration with the target(s). Here are some tips on creating and delivering business presentations based on PR agency experience.

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VoyageRaleigh Features Barbara Rozgonyi, Digital Marketing Social Media Expert

wiredPRworks

Thanks so much to VoyageRaleigh for asking me to share my entrepreneur story! Here’s my keynote speaker and digital marketing social media consulting bio. Thanks to Jasmin Haley, who also serves on the National Speakers Association Carolinas Chapter, for recommending me for a “Hidden Gems” feature!! VoyageRaleigh Features Barbara Rozgonyi, Digital Marketing Social Media Expert […].

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8 social media skills you should master in 2023

Agility PR Solutions

Over the next few years, social media is only going to become more important. If you want to stay ahead of the curve, you need to start mastering some key skills now. In this article, we will discuss some of the most important social media skills that you should focus on in 2023. By learning […]. The post 8 social media skills you should master in 2023 appeared first on Agility PR Solutions.

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#MediaMonday – Geri Koeppel

HMA Public Relations

Happy #MediaMonday! Our latest feature comes to us from veteran journalist Geri Koeppel, who is currently writing for Times Media Group and The New Times. Read her story and discover the stories you should be pitching her in this post.

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Social recruiting: How brands can leverage social media platforms for hiring 

Agility PR Solutions

Social recruiting is a technique that uses various social media channels to find potential candidates. It enables companies to post job listings and solicit job seekers to apply. Social recruiting or social hiring can help you fill permanent positions and hire high-quality candidates more quickly than traditional recruiting methods like using job fairs or local […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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TikTok: The official search engine for Gen Z?

Axia PR

Younger audiences are using the social media platform for casual searches, Google reports. TikTok. We all know of it, but do we know how powerful it actually is, especially for Generation Z? The popular app first came in 2016 and has since grown. It’s known for showing you short videos that you’ll like and interact with, d from its search algorithm.

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7 top fashion PR and marketing trends for 2023

Agility PR Solutions

People can’t seem to get enough of fashion. This industry has grown immensely in the last few years, and it doesn’t show signs of stopping. One of the contributing factors is the rise of digitization, which was brought on by the Covid-19 pandemic. People could no longer shop in their favorite stores, so they turned […]. The post 7 top fashion PR and marketing trends for 2023 appeared first on Agility PR Solutions.

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S&T Live Recap: JCPenney’s Michelle Sing on Leadership and Finding Your Wings

PRSay

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. “Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S

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Purchase Intent as a Measure of PR Success

Institute for Public Relations

This blog is provided by the IPR Measurement Commission. Earned media is often challenging to measure for impact – especially compared to other communication methods with more clear attribution, such as advertising. For decades, PR professionals have used various methods to show the relationship between consumer exposure to positive brand news and changes in behavior. … Continue reading Purchase Intent as a Measure of PR Success → The post Purchase Intent as a Measure of PR Success

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid versus earned media can make for a tricky choice. Many get confused and think that they are the same thing. But it’s important to understand the differences between paid and earned media which could mean a successful business and reaching one’s respective audience , or not. Let’s first look at the differences between these two useful business tactics.

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The C-Suite’s Role in Well-Being

Institute for Public Relations

Deloitte examined how executives go beyond workplace wellness to workplace well-being—for themselves and their people. A survey of 1,050 c-suite executives and 1,050 employees was conducted Feb. 8-21, 2022. Key findings include: — 56% of employees said their company’s executives care about their well-being, while 91% of the C-suite said their employees believe they care … Continue reading The C-Suite’s Role in Well-Being → The post The C-Suite’s Role in Well-Being a

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Back to the Trade Show – CES Redux

Landis PR

Photo courtesy of Pexels. By Brianne Murphy Miller. COVID upended a lot of the ways we work – remote working became the norm, people talked about the “great resignation,” and handshakes became a thing of the past. Trade shows, in all their schmoozy glory, were major casualties. For a few years, they existed only virtually, if at all, and didn’t have any of the one-to-one connections that, for me, were their best feature.

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Executives Feel the Strain of Leading in the “New Normal”

Institute for Public Relations

Future Forum explored how executives are dealing with the strain of leading in the “new normal.” A survey of 10,766 workers in the U.S., Australia, France, Germany, Japan, and the U.K. was conducted Aug. 3-21, 2022. Key findings include: 1.) Burnout rose to 40% this quarter globally—an 8% rise from May—with the most significant increase … Continue reading Executives Feel the Strain of Leading in the “New Normal” → The post Executives Feel the Strain of Leading

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Community-minded brands

5W PR

There are brands that make business decisions for the greater good. For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They focus on socially conscious activities as much as they focus on employee productivity. They want to improve the quality of life in the communities where they do business.

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Top Fashion Christmas PR campaigns for 2022

Prohibition

The run up to Christmas is a key marketing period for most brands, but especially fashion brands. As people frantically look to find outfits for Christmas parties and festive get-togethers, or the perfect present to gift their family or friends, it’s crucial for fashion brands to try and cut through the noise. And what better way to do this than to launch an eye-catching PR campaign!

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93 Ethics Issues for Thanksgiving Dinner Discussion in 2023

Ethical Voices

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We meet once a week for three hours. We start every class by discussing ethical issues we have seen or read about over the past week. At the start of the semester, I would be lucky if one or two students would share an example.

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