Wed.Feb 15, 2023

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The Value of Diversity, Equity, and Inclusion | Business Wire Blog

Business Wire

Black History Month is a special time of the year when we take time to acknowledge and celebrate the many accomplishments achieved by African Americans. We also see it as a time to reflect on the value that African Americans and other minority groups bring to the PR industry, as well as to the business world. Let’s face it: the value of diversity, equity, and inclusion is incomparable and paramount to the success of any PR firm or business.

Blogging 303
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6 PR Pitching Pitfalls And How To Avoid Them

ImPRessions - Crenshaw Communications

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Given the stakes, a small screw-up can be a disaster. That’s why understanding certain nuances of the media outreach process can mean the difference between a fixable flub and a misstep that compromises the entire pitch or even the team.

Pitching 240
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5 PR lessons from the handling of the Chinese spy balloon and other UFOs

Agility PR Solutions

The media—both mainstream and social—have been enraptured in the past three weeks with Chinese spy balloons and various unidentified flying objects traversing U.S. air space. Our government has responded to these incursions in baffling ways, leading to harsh criticism from some corners, calls for explanations and better transparency from others, and just about all of […] The post 5 PR lessons from the handling of the Chinese spy balloon and other UFOs appeared first on Agility PR Solutions

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Pitching the Media – 31 Tips to Start Today

PR for Anyone

Here you go! I’ve put together 31 tips to pitch the media! It’s a month’s worth of tips and tools to make it easy for you to just start implementing. No more excuses! Use this list to make 2023 the year you go from Established to Known™ 1. Identify your target media outlets and journalists. 2. Tailor your pitch to each outlet and journalist. 3.

Pitching 130
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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As AI permeates digital culture, consumers now cite a lack of trust—and fear of malicious intent

Agility PR Solutions

From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI is safe and secure, while a significant majority (78 percent) are very or somewhat concerned […] The post As AI permeates digital culture, consumers now cite a lack of trust—and fear of malicious intent appeared first on Agili

Consumer 156

More Trending

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6 ways press release distribution helps companies generate leads

Agility PR Solutions

While the concept of a press release has been around since the early 1900s, it was in the 1960s that it became widely used as a marketing tool by businesses. When generating leads for your company, PR distribution is still one of the most effective ways to get your message out there. But why should […] The post 6 ways press release distribution helps companies generate leads appeared first on Agility PR Solutions.

Company 138
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A Good Sign – Sort Of

HMA Public Relations

Arizona had a prominent role in showcasing ASL performers in the recent Super Bowl, however the sport and networks dropped the ball by not including signers in the broadcast coverage. Read more on this and HMA's advocacy for the deaf and hard of hearing in this blog post from Scott Hanson.

Sports 69
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Inside the 2023 C-suite: Optimism returns, but cost-cutting could include marketing

Agility PR Solutions

A new survey of 300 US-based CEOs from hiring operating firm Greenhouse finds that the majority remain optimistic about the economy but continue to explore alternative ways to reduce costs. When prioritizing cost-reducing measures across different business areas such as wages, benefits, external services, as well as marketing and advertising. Those surveyed ranked real estate […] The post Inside the 2023 C-suite: Optimism returns, but cost-cutting could include marketing appeared first on

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Introducing our Prohibition PR 2023 show reel…

Prohibition

Last year was a busy and exciting one for team Prohibition. We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve create

B2C 62
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why scandal can land your company in the news – and how to recover

Axia PR

Avoid unethical business practices to keep your reputation safe. While many companies seek earned media coverage, they always hope the news media will portray them in a positive light. And while public relations efforts can increase your chances of positive news media coverage, it’s important to realize the news media doesn’t have to honor your positive reputation.

Company 62
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Who does (not) want to engage in internal social media? Employees’ segmentation into different user types

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center Summary The importance of internal social media has become increasingly prominent, especially in times of remote-only working. The use of internal social media has shifted the focus of internal communication from top-down information to participation, cooperation, and dialogue.

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How Travel Makes You a Better PR Practitioner – Part One

Landis PR

By the Landis Team Over the years, I’ve found some interesting “common denominators” among PR people…many were active in school plays and/or debate teams; we all love to eat and criticize bad grammar…the list goes on. One constant is travel. PR folks have to travel for business, yes, but they are also invariably adventurous travelers in their “real” lives.

Travel 52
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The importance of effective leadership as it facilitates employee advocacy

Institute for Public Relations

Corporate social advocacy (CSA) has become a focal topic for public relations scholars and practitioners. It refers to organizations taking stances on divisive socio-political issues. CSA tends to attract much greater attention and visibility from the media and the publics due to its controversial nature than the more common corporate social responsibility (CSR) activity.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Interview with Valentina Todoroska, Head of Editorial Content at POPSUGAR Australia, The Latch, and Thrillist

Medianet Australia

Valentina Todoroska is currently working as the Head of Editorial Content at POPSUGAR Australia , The Latch , and Thrillist , a role she has held since January 2023.

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When relationships meet situations: Exploring the antecedents of employee communication behaviors on social media

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center Summary Employees’ communication behaviors are essential for organizations because external stakeholders consider them more neutral than well-designed public relations messages. However, some organizations face the challenge that their employees may share inappropriate messages about them with external stakeholders on social media.

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Pitches That Placed: How to Pitch Series B Funding to TechCrunch

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch to propel the company's expansion of medical devices.

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How Organizational Two-Way Symmetrical Communication Improves Workplace Pseudo-Information Gatekeeping

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center Summary Lies, misunderstandings, and mis/disinformation are common in the workplace. Pseudo-information may hamper organizational reputation, relationships with stakeholders, and hurt an organization’s bottom line. The current study explored how to prevent or mitigate the negative outcomes related to pseudo-information.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Policies promoting inclusivity are positively associated with workplace creativity

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center Summary Concepts related to political correctness have begun to influence organizational policy. For instance, implicit bias training, designed to address inadvertent behaviors that could cause offense in the workplace, has been implemented in major corporations. Political correctness is a topic that generates controversy.