Business Wire

FEBRUARY 15, 2023

Black History Month is a special time of the year when we take time to acknowledge and celebrate the many accomplishments achieved by African Americans. We also see it as a time to reflect on the value that African Americans and other minority groups bring to the PR industry, as well as to the business world. Let’s face it: the value of diversity, equity, and inclusion is incomparable and paramount to the success of any PR firm or business.

Blogging 270

Blogging Groups Industry Publicity 270

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Given the stakes, a small screw-up can be a disaster. That’s why understanding certain nuances of the media outreach process can mean the difference between a fixable flub and a misstep that compromises the entire pitch or even the team.

Pitching 250

Pitching How To Media Reputation 250

PR for Anyone

FEBRUARY 15, 2023

Here you go! I’ve put together 31 tips to pitch the media! It’s a month’s worth of tips and tools to make it easy for you to just start implementing. No more excuses! Use this list to make 2023 the year you go from Established to Known™ 1. Identify your target media outlets and journalists. 2. Tailor your pitch to each outlet and journalist. 3.

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Pitching Media Interviews Publicity 246

Agility PR Solutions

FEBRUARY 15, 2023

The media—both mainstream and social—have been enraptured in the past three weeks with Chinese spy balloons and various unidentified flying objects traversing U.S. air space. Our government has responded to these incursions in baffling ways, leading to harsh criticism from some corners, calls for explanations and better transparency from others, and just about all of […] The post 5 PR lessons from the handling of the Chinese spy balloon and other UFOs appeared first on Agility PR Solutions

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Government Media Publicity Trends 167

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands.

Crisis 85

Crisis Communications Crisis Management Social Media 85

HMA Public Relations

FEBRUARY 15, 2023

Arizona had a prominent role in showcasing ASL performers in the recent Super Bowl, however the sport and networks dropped the ball by not including signers in the broadcast coverage. Read more on this and HMA's advocacy for the deaf and hard of hearing in this blog post from Scott Hanson.

Sports 73

Sports Blogging 73

Agility PR Solutions

FEBRUARY 15, 2023

While the concept of a press release has been around since the early 1900s, it was in the 1960s that it became widely used as a marketing tool by businesses. When generating leads for your company, PR distribution is still one of the most effective ways to get your message out there. But why should […] The post 6 ways press release distribution helps companies generate leads appeared first on Agility PR Solutions.

Company 141

Company Tools Marketing Publicity 141

Prohibition

FEBRUARY 15, 2023

Last year was a busy and exciting one for team Prohibition. We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve create

B2C 62

B2C Social Media Creativity B2B 62

Agility PR Solutions

FEBRUARY 15, 2023

A new survey of 300 US-based CEOs from hiring operating firm Greenhouse finds that the majority remain optimistic about the economy but continue to explore alternative ways to reduce costs. When prioritizing cost-reducing measures across different business areas such as wages, benefits, external services, as well as marketing and advertising. Those surveyed ranked real estate […] The post Inside the 2023 C-suite: Optimism returns, but cost-cutting could include marketing appeared first on

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Real Estate Marketing Survey Advertising 78

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Axia PR

FEBRUARY 15, 2023

Avoid unethical business practices to keep your reputation safe. While many companies seek earned media coverage, they always hope the news media will portray them in a positive light. And while public relations efforts can increase your chances of positive news media coverage, it’s important to realize the news media doesn’t have to honor your positive reputation.

Company 62

Company Reputation Media How To 62

Institute for Public Relations

FEBRUARY 15, 2023

This summary is provided by the IPR Organizational Communication Research Center Summary The importance of internal social media has become increasingly prominent, especially in times of remote-only working. The use of internal social media has shifted the focus of internal communication from top-down information to participation, cooperation, and dialogue.

Social Media 52

Social Media Internal International Media 52

Landis PR

FEBRUARY 15, 2023

By the Landis Team Over the years, I’ve found some interesting “common denominators” among PR people…many were active in school plays and/or debate teams; we all love to eat and criticize bad grammar…the list goes on. One constant is travel. PR folks have to travel for business, yes, but they are also invariably adventurous travelers in their “real” lives.

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Travel Hotels Local Sports 52

Institute for Public Relations

FEBRUARY 15, 2023

Corporate social advocacy (CSA) has become a focal topic for public relations scholars and practitioners. It refers to organizations taking stances on divisive socio-political issues. CSA tends to attract much greater attention and visibility from the media and the publics due to its controversial nature than the more common corporate social responsibility (CSR) activity.

Leadership 52

Leadership Employee Corporate Publicity 52

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Medianet Australia

FEBRUARY 15, 2023

Valentina Todoroska is currently working as the Head of Editorial Content at POPSUGAR Australia , The Latch , and Thrillist , a role she has held since January 2023.

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Interviews Media 52

Institute for Public Relations

FEBRUARY 15, 2023

This summary is provided by the IPR Organizational Communication Research Center Summary Employees’ communication behaviors are essential for organizations because external stakeholders consider them more neutral than well-designed public relations messages. However, some organizations face the challenge that their employees may share inappropriate messages about them with external stakeholders on social media.

Social Media 52

Social Media Communications Media Employee 52

OnePitch

FEBRUARY 15, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch to propel the company's expansion of medical devices.

Pitching 52

Pitching How To Company 52

Institute for Public Relations

FEBRUARY 15, 2023

This summary is provided by the IPR Organizational Communication Research Center Summary Lies, misunderstandings, and mis/disinformation are common in the workplace. Pseudo-information may hamper organizational reputation, relationships with stakeholders, and hurt an organization’s bottom line. The current study explored how to prevent or mitigate the negative outcomes related to pseudo-information.

Communications 52

Communications Reputation Study How To 52

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Institute for Public Relations

FEBRUARY 15, 2023

This summary is provided by the IPR Organizational Communication Research Center Summary Concepts related to political correctness have begun to influence organizational policy. For instance, implicit bias training, designed to address inadvertent behaviors that could cause offense in the workplace, has been implemented in major corporations. Political correctness is a topic that generates controversy.

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Policies Creativity Corporate Communications 40