Mon.Feb 06, 2023

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4 important PR strategies large companies should be using

Agility PR Solutions

When it comes to PR, there are a lot of things that go into making sure that the reputation, marketing and outreach of any business or individual are handled with care. However, when it comes to big companies, extra care might be required in order to keep everything running smoothly—which might also require different tactics […] The post 4 important PR strategies large companies should be using appeared first on Agility PR Solutions.

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Cannabis/CBD Trends to Watch in 2023

5W PR

The public is in the favor of legalizing cannabis for recreational and medicinal purposes. There has been a growing acceptance in the use of cannabis for therapeutic purposes and some states have legalized its use while have decriminalized its use. Being aware of the CBD legislature is essential when it comes to cannabis marketing. In 19 states, cannabis is now legal for recreational purposes while in yet another 19 states cannabis is legal for medical purposes.

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2023 Global Communication Report

Institute for Public Relations

PRWeek and Cision examined how communication impacts all aspects of business now more than ever before. A survey of 440 senior-level professionals was conducted from Sept. 15 – Oct. 5, 2022. Key findings include:1.

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#MediaMonday – Bennito Kelty

HMA Public Relations

Happy #MediaMonday! This feature comes to us from Bennito Kelty of the Tucson Sentinel. Learn more about his role as the local reporter on the IDEA beat, how he got his start in journalism and much more in this post.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Digital transformation turns a corner as financial firms scale investments in next-gen tech

Agility PR Solutions

A new research report from fintech firm Broadridge Financial Solutions finds that financial services firms now view digital transformation as essential to their business and are already looking to the next wave of technology to help get ahead. The firm’s new 2023 Digital Transformation and Next-Gen Tech study, based on a survey conducted by ThoughtLab […] The post Digital transformation turns a corner as financial firms scale investments in next-gen tech appeared first on Agility PR Soluti

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Investor relations for new businesses: Best practices, measurement tips and why it’s critical

Agility PR Solutions

Investor relations is the management of communication between your company and its current (and potential) investors. The goal of IR is to provide accurate, timely, and transparent information about your company. This helps your investors make informed decisions. Investing in a new business is a risk and interested parties will want to see evidence that […] The post Investor relations for new businesses: Best practices, measurement tips and why it’s critical appeared first on Agility PR So

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Meet the Media: Jerry Hirsch, Technology and Innovation Editor at Automotive News

Bianchi Biz Blog

Jerry Hirsch is the technology and innovation editor at Automotive News. Can you tell us what types of stories, trends or issues are on your radar now? Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Describe the craziest or most fun story you have written.

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Marketing opportunities in uncertain times: New global trends report offers direction for 2023

Agility PR Solutions

As business leaders and marketers prepare for a year that’s sure to bring new challenges—but also opportunities—new research from Deloitte guides them through uncertainties that they may face in 2023, along with strategic approaches that may help propel their businesses forward. The firm’s new 2023 Global Marketing Trends report focuses on four topics: financial uncertainty, […] The post Marketing opportunities in uncertain times: New global trends report offers direction for 2023 appeared

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Social Media Influencers Impact Perceptions of CSR Initiatives

Institute for Public Relations

Dr. Chen and colleagues explored the role that social media influencers played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns. A survey of 967 participants was conducted in June 2019. Key findings include:1.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PR Isn’t Just for Big Businesses?

Victorious PR

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications.

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European Communication Monitor

Institute for Public Relations

EUPRERA outlined current practices and future developments in managing communication in companies, agencies, non-profits, and other organizations. A survey of 1,672 communication professionals in 43 countries throughout 2022. Key Findings:1.

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What Is a Lead Generation Campaign?

PR 20/20

M ost marketing teams have the same goal in mind: Generate interested and qualified leads to hand off to sales. The idea of it sounds simple. But what’s more challenging is actually getting those anonymous website visitors to raise their hands and fork over their coveted contact information. That’s where a smart, targeted lead generation campaign comes in.

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