Agility PR Solutions

DECEMBER 13, 2020

One of the earliest definitions of public relations was: “Public Relations consists of a planned and consistent programme of communications between an organisation and its publics.” Breaking that definition down a little, today we wouldn’t use ‘publics’ but rather talk about ‘audiences’ or ‘stakeholders’. However, what is meant by the use of the word ‘publics’ […].

Publicity 176

Publicity Communications Analysis 176

Agility PR Solutions

DECEMBER 13, 2020

Managing public relations is an important component of your overall marketing strategy. The goal of public relations is to build a positive reputation with potential customers, vendors, and investors. These are nine of the ways good PR can improve your business: 1. Make it easier to obtain financing The reputation of your company plays a […]. The post 9 ways good PR can improve your business appeared first on Agility PR Solutions.

Reputation 134

Reputation Strategy Publicity Company 134

Agility PR Solutions

DECEMBER 13, 2020

Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience. Leaning on previous years’ insights, leading marketers Larry Kim, CEO of MobileMonkey, Tamara McCleary, CEO of Thulium, Matt Heinz, President of Heinz Marketing and others […].

Creativity 133

Creativity Healthcare B2B Agency 133

Agility PR Solutions

DECEMBER 13, 2020

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: Nicholas Thompson (@nxthompson) has been appointed Chief Executive Officer. Boston Globe: Penelope Overton (@plovertonpph) has joined the investigative “Spotlight” team as part of a partnership between […].

Twitter 78

Twitter Industry Media 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

DECEMBER 13, 2020

With the holiday shopping season so crucial for retailers this year, you’d think that retail execs would be studying consumer preferences obsessively so their brands can go above and beyond to meet their needs. But new research from experience management firm First Insight shows a significant disconnect between consumers plans and execs’ perceptions.

Retail 78

Retail Consumer Study Meeting 78