Wed.Sep 25, 2019

Manage Your Reputation After a Fraud or Scandal: Tips For Handling the Media and Public Backlash

Reputation Us

Originally published in the Credit Union Times on September 13, 2019. A crisis that strikes a credit union makes for colorful and familiar headlines these days, from embezzlements to cybersecurity. For media reporters, there is an unspoken adage, “If it bleeds, it leads.”

Seven Ways to Recharge Your Creativity

Maine PR Maven

When you work in marketing, every day you’re called upon to be imaginative. Most people aren’t endless fountains of great ideas and beautiful prose, so learning some tips to recharge your creativity is very important. The post Seven Ways to Recharge Your Creativity appeared first on | The PR Maven.

On your marks, get set…pitch!

PR in High Definition

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner.

Setting new benchmarks for PR’s value

PR Daily

The old ways of evaluating processes and protocols simply fall short in this ever-changing industry. Consider these three approaches to keep pace with evolving messaging demands. Marketing has long been a metrics-based discipline. It’s time for PR to catch up.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Facebook and Instagram images resonate for brands

NewsWhip

Which brands had the most success with their Facebook and Instagram images? We looked at the data to find out. . We’ve written before , and often at length , about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience.

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PR leaders earn a “C+” on 2019 report card—is improvement even on the radar?

Agility PR Solutions

Over the last few years, PR leaders have gotten fair to middling grades for their performance from The Plank Center for Leadership in Public Relations. Unfortunately, not much has improved since the industry’s last grading period.

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30 jobs in the PR and marketing world

PR Daily

This Sunday, National Coffee Day will be recognized in the U.S., and you could work for the titan of coffee chains if you land this week’s featured position. People in the U.S.—and and in other countries—might be sipping an extra cup of joe this weekend.

Public Relations and Funnels of Like, Love and Loyalty

Social PR Chat

Is PR connected to your sales funnel? Whether it’s a journalist, influencer, prospect or customer; public relations can be found in each part of the sales funnel from awareness to engagement to conversion and loyalty.

How FiComm Partners’ Kirsten Plonner makes room for more than work

PR Daily

PR practitioners have demanding jobs and jam-packed schedules, which can lead to burnout and overwork. Here’s how one pro has preserved her work/life balance. For a PR pro who serves the financial industry, the day starts bright and early—but not for the reason you might think.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6-step guide to writing a successful influencer brief

Agility PR Solutions

A key part of your influencer marketing campaign is writing a good brief to explain your campaign, and also make sure the influencer is the right person for the job. A great influencer marketing strategy relies on having an influencer whose values are aligned with your brand.

Don’t miss next week’s Employee Communications Awards deadline

PR Daily

Submit your impressive internal campaigns, projects, content and intranets, and show off your amazing workplaces. Deadline for entries is Oct. The post Don’t miss next week’s Employee Communications Awards deadline appeared first on PR Daily. Ragan Awards

Try This Writing Exercise to Kickstart Your Work Day

PRSay

“How do you start off on a typical day?” asked my 13-year-old son as he sat across from me in my office, pencil in hand, anxious to finish filling out his school worksheet so he could go home. We were finishing up his “job shadow” day.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Also: Juul seeks fresh start with new CEO, Fiat Chrysler mum on emissions scandal, Comscore takes hit over SEC settlement, and PR pros sound off about the press release.

Report finds communicators fall short on trust and emerging areas of practice

Stephen Waddington

The thirteenth edition of the European Communication Monitor examines the challenges facing modern communicators. The European Communication Monitor (ECM) 2019 explores trust in the public relations profession and organisational advocacy. The report finds that both fall short of expectation.

Appliances industry needs to clean up its brand intimacy

Agility PR Solutions

The appliances industry ranked 13thout of the 15 industries studied in the latest Brand Intimacy 2019 Study,the largest study of brands based on emotion, from marketing intimacy agency MBLM. Whirlpool topped the industry, followed by KitchenAid.

How Facebook Groups Can Grow Brand Loyalty

Maine PR Maven

Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business.

NRPR Group’s star-studded campaign for Heal exemplifies award-winning PR excellence

Agility PR Solutions

Research Comes First

Maine PR Maven

In her podcast with Greg Glynn, an account supervisor at Marshall Communications, Nancy and Greg discussed the importance of research in your marketing efforts. The post Research Comes First appeared first on | The PR Maven. Public Relations Social Media

6 questions with David Mack from BuzzFeed News

Muck Rack

6 questions with David Mack from BuzzFeed News

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How To Build A Successful Social Media Strategy: Why Great Content Alone Isn’t Enough

MaccaPR

As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation and distribution a core part of your marketing strategy. So, when it comes to using social media to boost your company’s visibility, all you need to do is post great content, right?

September Tech News Round Up

PR in High Definition

Apple announces the latest iPhone, PewDiePie finds himself in trouble again and the momentum of Climate Week sees big tech firms commit to aggressive sustainability goals. Here’s what’s caught our attention in the news this month.

PR Jargon: The top 10 most commonly used phrases

Action PR

“Have you written your pitch yet to sell into media? Make sure to emphasise the embargo date and use the correct boilerplate below the press release when you send. Once the coverage comes through our clipping services , can you handle selling it back to client, noting the MUU and any backlinks too?”.

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Time to look at the clock… and yes, I mean TikTok

HMA Public Relations

We already know that people are on social media to catch up on news and events, so it’s no surprise effective campaigns span multiple platforms. Thankfully, […] The post Time to look at the clock… and yes, I mean TikTok appeared first on HMA Public Relations. Featured PR and HMA PR Social Media benny the bull Gary Vaynerchuk Gary Vee Marissa Baker social media TikTok

THE SKILLS OF TODAY

Maxim Behar's Blog

Which are the most valuable skills for a PR expert against the back­drop of this transformation of the PR office? This book has already emphasized my Rule Number One: that even the worst decision is better than no decision at all, a decision that hasn’t been made.