Mon.Jun 05, 2017

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Guiding Customers from Inspiration to Action

Cision

People are constantly seeking inspiration from picking out dinner at the grocery store to replacing a broken couch to finding ways to wear a brand-new shirt. They’ll often turn to brands for new ideas which will help them with these purchasing decision. Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action.

Pinterest 202
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New Feature: Import hyperlinks as online coverage.

The Resolution Blog

“I love how simple it is to just paste in URLs in CoverageBook to make a report. But! All the links in my excel sheet are hyperlinks. Not raw URLs that you need?! Help me!” Many of our customers start using CoverageBook.com by importing links from their excel based PR coverage trackers. They are client facing documents so the outlet title or the headline of the article is used as a hyperlink to the coverage.

Tools 120
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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. The report contains plenty of insight for anyone working in marketing or public relations.

Publicity 122
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The Only Real ‘Bull’ In PR

Barokas

Public relations may be my primary occupation, but I have a side job that may rival that passion–PR pro by day, bulldog sitter by night. While the two may seem very far removed, they’re actually quite a few parallels between them. For the purposes of this blog post, I’ll keep them short and sweet. Here are the top three: Attention to Detail. The bulls I sit aren’t your every day dogs; they have very unique, individualized needs—just like a client.

Course 60
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#MediaMonday – Keith Morris

HMA Public Relations

Today’s #MediaMonday comes to us from the cool pines of Payson. The Payson Roundup is a weekly paper that is “the Rim Country’s news and information […]. The post #MediaMonday – Keith Morris appeared first on HMA Public Relations.