Mon.Feb 13, 2023

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7 Ways to Ruin Your PR Relationship with a Journalist

Prowly

Have you thought of your valentine today? No, not the one at home, but the one you woo every day at work: the media! On this Valentine’s Day, we’re thinking about how media relations can be very similar to dating. You’re hungry for their attention, you want them to remember you, and you wait with […] The post 7 Ways to Ruin Your PR Relationship with a Journalist appeared first on Prowly Magazine.

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The Super Bowl ads that grabbed the headlines in 2023

NewsWhip

Last night saw the Kansas City Chiefs emerge triumphant by the skin of their teeth against the Philadelphia Eagles at Super Bowl LVII. And given such a tight and exciting game, it’s only right that we focus on… the brands and musical acts that made headlines at the same time. Obviously the Super Bowl is an ad showcase like no other, with brands competing every year to have the standout spot and win the hearts of the media and public alike.

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Consumer brands in the metaverse—here’s how some have tapped in

Agility PR Solutions

It’s not news that there has been much chatter about the metaverse recently. This new digital space is a place where people get to build upon their real lives with AR and VR experiences. Plenty of companies have already started jumping in on the metaverse trend, with Facebook most notably rebranding to “Meta”. Other companies […] The post Consumer brands in the metaverse—here’s how some have tapped in appeared first on Agility PR Solutions.

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Pioneer Parke Gibson (1930-1979)

Institute for Public Relations

IPR is featuring some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. D. Parke Gibson was born in 1930 in Seattle, Washington.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The benefits of segmenting your PR contacts in CRM—and 6 ways to do it

Agility PR Solutions

With all the benefits a customer relationship management (CRM) system can provide for PR specialists, contact segmentation is among the most significant. Why? This feature allows you to organize and control PR campaigns to the full extent. Segmenting contacts in CRM will enable you to leverage all the data to grow your customer relations by […] The post The benefits of segmenting your PR contacts in CRM—and 6 ways to do it appeared first on Agility PR Solutions.

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What role should Corporate America play in an increasingly challenging political environment?

Agility PR Solutions

There’s no doubt that politics in the US are getting more divisive and confrontational, and brands and businesses are also feeling the hostility. A new survey results from The Conference Board ESG Center reveal that 78 percent of US corporations describe today’s political environment for companies as extremely challenging or very challenging—a huge increase from […] The post What role should Corporate America play in an increasingly challenging political environment?

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Social media updates: Instagram reel scheduling, Twitter feeds and TikTok refresh button

Prohibition

2023 has started with a series of updates across most social media platforms. One we’ve been eagerly awaiting is Instagram allowing native reel scheduling, finally! Take a look at our latest social media updates round-up below to keep you up to date. Instagram launches native reel scheduling and new notes feature Instagram’s much anticipated native scheduling has finally been rolled out, allowing users with professional accounts to schedule posts and reels up to 75 days in advance!

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New digital trends report reveals 7 predictions for B2B e-commerce sellers in the year ahead

Agility PR Solutions

A new B2B digital trends report from e-commerce marketplace Alibaba.com predicts that the coming year will see some enduring trends continue, like the rise of digital personalization and video marketing in B2B e-commerce, along with new trends in the B2B field such as real-time messaging that will also be taking shape. To help B2B sellers […] The post New digital trends report reveals 7 predictions for B2B e-commerce sellers in the year ahead appeared first on Agility PR Solutions.

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Picking digital projects with impact

Frederik Vincx

Execution isn’t everything. Neither is ideas. It’s both. Executing ideas with impact. Here’s a 4 step plan for picking project ideas that are bound to have a positive impact on your organisation. The post Picking digital projects with impact appeared first on Frederik Vincx.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Some American Voters See Police Violence as a Common Problem Against Black Americans

Institute for Public Relations

Morning Consult and Politico examined US voters’ views on law enforcement violence in 2023. A survey of 1,977 registered voters was conducted Jan. 27-29, 2023. Key findings include:1.) 3-in-4 voters surveyed said police violence against the public is a “very” or “somewhat” serious problem in the United States.— This figure was 73% in June 2020.2.

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