Ronn Torossian

DECEMBER 4, 2022

The holiday season is a critical time of the year for business owners and marketing teams. Shoppers spend millions and companies attract their attention with outrageous offers. Pitching around holidays is as important as any other media effort. As holidays approach, there will be many companies that have something to say. Holidays can be used […].

Media 195

Media Pitching Company Marketing 195

Agility PR Solutions

DECEMBER 4, 2022

To no surprise, 2022 was a major period of growth and transformation for influencer marketing. And while this number is expected to continue to rise, there are particular challenges that brands and marketers face in order for their campaigns to be executed effectively—including an impending economic recession, fraudulent social media activity, and the difficulty of […].

Trends 155

Trends Marketing Social Media Brand 155

Institute for Public Relations

DECEMBER 4, 2022

Download the Full Report (PDF): 2022 Disinformation in Canada (PDF) Download Social Graphics: 2022 Disinformation in Canada Graphics (PDF) Thank you to our sponsors: Introduction: This report investigates how disinformation — defined as deliberately misleading or biased information — is spread in Canada and includes some comparisons to the U.S. It also explores the perceived breadth of … Continue reading 2022 Disinformation in Canada Report → The post 2022 Disinformation in Canada Re

Report 103

Report Comparison Publicity Study 103

Agility PR Solutions

DECEMBER 4, 2022

When you think of your paid ad campaign, you probably perceive your ads as the fastest way to generate traffic to your website to get new leads and conversions. While this is true, there’s another side to paid ads that you may not have considered: paid ads can help you with your PR strategy. In […]. The post How your paid ads can be part of your PR strategy appeared first on Agility PR Solutions.

Strategy 85

Strategy Brand Branding Publicity 85

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mindful Marketing

DECEMBER 4, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Famous people have promoted products for centuries, encouraging others to buy everything from cereal to cigarettes. Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors.

Financial 80

Financial Banking Consumer Ethics 80

Stuart Bruce

DECEMBER 4, 2022

You’ve probably seen people sharing the results of their experiment with OpenAI’s new ChatGPT tool.

Communications 89

Communications How To Tools Training 89

Agility PR Solutions

DECEMBER 4, 2022

Brands are finding new ways to directly engage with global consumers to catch their attention. Social media has become a popular tool for shoppers to become acquainted with brands, with 75 percent of respondents in a new survey from direct-to-consumer (D2C) cross border e-commerce firm Global-e Online Ltd. reporting they purchased from a brand after […].

Social Media 78

Social Media Internal International Brand 78

Axia PR

DECEMBER 4, 2022

A quick guide to adding your social media agency and team members to your company's TikTok account. Being able to easily share access to your company’s TikTok account can help a social media manager create and publish content for your company, which will ultimately increase your visibility and brand awareness. Currently, the only way to give people access to your account is by sharing your username and password.

Social Media 62

Social Media Company Media How To 62

Maxim Behar

DECEMBER 4, 2022

Maxim Behar, President of the World Communications Forum Association and CEO of M3 Communications Group Inc., expressed his best wishes for the Beijing International Brand Week in his video speech. He noted that before promoting cities, the country should be promoted first, and then the specific characteristics of each city. Behar expressed his opinion, that in any country, the people are the most important thing, because the people are the most important brand.

Internal 59

Internal International Brand Branding 59

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Doctor Spin

DECEMBER 4, 2022

The amplification hypothesis tells us about attitude certainty. You want to convince your audience that you are right and the other side is wrong. You think that by using strong arguments, you will be able to sway people’s opinions. But it doesn’t work that way. How can we counter extreme positions? Here goes: Table of Contents The Power of Attitude Polarisation Using the Amplification Hypothesis in PR PR Resource: Conversion Theory PR Resource: Spiral of Silence The Power of Attitud

How To 52

How To Handbook Resources Groups 52